Digital Marketing Made Simple with Jennie Lyon

Jennie Lyon
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Digital Marketing Made Simple with Jennie Lyon

How do you grow your online business? Grow your email list? Build a social media following? Start a webinar, online course, or podcast? For many people, creating a profitable online business is the dream. Discover why thousands of online business owners have turned to Jennie Lyon to help them grow their online business using digital marketing and virtual assistant services. Jennie shares her best digital marketing tips, practices, and strategies to get you optimal results!

  1. #222 - The Simple Way to Win Back Lost Leads and Missed Sales

    قبل يوم واحد

    #222 - The Simple Way to Win Back Lost Leads and Missed Sales

    Every business loses potential customers from time to time—but what if you could bring them back? In this episode, I’ll show you how to reconnect with lost leads and missed sales using simple and effective strategies. Whether it’s retargeting ads, personalized incentives, or abandoned cart emails, you’ll learn exactly how to turn missed opportunities into wins. 🎥 Here’s what I cover: Why leads and sales are lost—and how to fix it.How to use retargeting ads to stay top of mind.The power of abandoned cart emails to recover sales.How chatbots can help you re-engage visitors instantly. 💡 Don’t forget to download my free guide:👉 The $10/day Ad Template to set up a system that makes follow-ups simple and effective! [Insert Link] Watch now and start winning back your leads today! ⌚ Time Stamps0:00 Has this happened to you? 1:08 Why leads and sales are lost2:00 Use retargeting ads to stay top of mind2:25 What to include in your retargeting ads3:05 Offer a special incentive for returning customers3:22 Incentive ideas for you 3:34 Sample ad copy ideas3:55 Use abandoned cart emails to reconnect4:30 What to include in your abandoned cart emails4:45 Sample cart email copy5:15 Use chatbots to follow up5:38 Why chatbots work & ideas on how to use them6:54 Download our FREE $10/Day Ad Template7:16 Download our $10/Day Ad Strategy & Workbook ($9!) 🔗 Resources Mentioned: FREE $10/Day Ad Templateshttps://jennielyon.com/adsThe $10/Day Ad Strategy & Workbook ($9!)https://jennielyon.com/adstrategySchedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie WHO AM I?If we haven’t met before - Hi 👋 I’m Jennie, a digital marketing expert turned owner of a 20+ year digital marketing agency. Through my videos on this channel, my podcast, and my writing, I share marketing strategies and tools to help you build and grow an online business you love. 🧩 Connect with Jennie Lyon:Website: https://jennielyon.comInstagram:   https://instagram.com/jennielyonmarketing  LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_titlePodcast: Digital Marketing Made Simple on Apple PodcastsYouTube: Jennie Lyon Digital Marketing  🌟 Subscribe & Leave a Review:If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content.

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  2. #221 - Creative Ways to Appreciate Your Clients This Valentine’s Week

    ١٢ شعبان

    #221 - Creative Ways to Appreciate Your Clients This Valentine’s Week

    💌 Valentine’s Day isn’t just for couples anymore—it’s a perfect opportunity to show your clients how much you appreciate them! In this video, Jennie shares creative and thoughtful ways to celebrate your clients during Valentine’s Week, helping you strengthen relationships, build loyalty, and even boost engagement for your business. From personalized gestures to engaging social media strategies, Jennie offers actionable ideas that are authentic and meaningful. Whether you’re a service provider, product-based business, or online entrepreneur, you’ll find inspiration to make this Valentine’s Week memorable for your clients. 🎥 Here’s what we’ll cover in this video: How to craft personalized thank-you notes for in-person and online clients.Creative surprise gift ideas tailored to VIPs, product customers, and online audiences.Hosting Valentine’s giveaways to increase client engagement and build your following.Showcasing your clients on social media to highlight their achievements and share user-generated content.⌚ Time Stamps0:00 Why Valentine's Day is a great time to show your clients some love1:46 How to make it work for different types of businesses1:48 In-person businesses2:30 Examples of fun Valentine's for clients3:12 Online businesses4:00 High-volume businesses5:39 Exclusive offers or discounts6:39 Surprise gifts 6:53 Ideas for retainer or VIP clients7:13 Ideas for physical businesses7:30 Ideas for online businesses 10:00 Giveaway ideas11:30 Pro Tip: Share on social to increase participation11:40 Showcase your clients on social media12:12 Ideas for service-based businesses13:00 Ideas for product-based brands13:35 Make it all about them, don't promote yourself14:30 New Resource: Free Client Onboarding Checklist 15:00 New Paid Product: 5-Star Client Onboarding Strategy & Workbook 🔗 Resources Mentioned:- FREE Client Onboarding Experience Checklist: https://jennielyon.com/clientonboarding- 5-Star Client Onboarding Strategy & Workbook: https://jennielyon.com/onboardingstrategy- Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie Make your clients feel the love this Valentine’s Week with these authentic and actionable ideas. Don’t forget to like, subscribe, and let us know in the comments how you plan to show appreciation to your clients! 💖 WHO AM I?If we haven’t met before - Hi 👋 I’m Jennie, a digital marketing expert turned owner of a 20+ year digital marketing agency. Through my videos on this channel, my podcast, and my writing, I share marketing strategies and tools to help you build and grow an online business you love. 🧩 Connect with Jennie Lyon:Website: https://jennielyon.comInstagram:   https://instagram.com/jennielyonmarketing  LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_titlePodcast: Digital Marketing Made Simple on Apple PodcastsYouTube: Jennie Lyon Digital Marketing

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  3. #220 - 7 Steps to Turning First-Time Clients Into Lifelong Customers

    ٥ شعبان

    #220 - 7 Steps to Turning First-Time Clients Into Lifelong Customers

    Want to know the secrets to transforming first-time clients into lifelong customers? 🚀Today, we break down proven strategies for building trust, delivering value, and nurturing client relationships. In this episode, Jennie covers: ✅ How to make a stellar first impression✅ Tips for personalizing the customer journey✅ Why loyalty programs are key to retention✅ Best practices for follow-ups🎁 Grab your FREE Client Onboarding Checklist https://jennielyon.com/clientonboarding ⌚️ Timestamps: 0:00 Why having a long time client is important1:45 NEW RESOURCE: Free client onboarding checklist - grab it while it's hot! 2:00 Start with a stellar first impression2:20 Polish your onboarding process2:47 Clarity is key3:29 Pro Tip: Make your clients feel seen, heard, and appreciated! 4:00 5-Star Client Onboarding Strategy & Workbook $94:28 Personalization is key to loyalty4:55 Segment and tailor communication5:26 Listen and respond5:50 Pro Tip: How to make clients stick around6:00 How to build trust through consistency6:13 Keep your promises6:42 Maintain excellence6:55 Be transparent7:24 Trust is earned through interaction7:39 Reward your loyal clients in a generous way8:00 Create VIP experiences8:20 Launch a loyalty program8:28 Surprise them8:45 Pro Tip: Loyalty is a 2-way street8:57 Leverage a follow-up campaign9:35 Post-purchase emails10:24 Retargeting ads10:48 Thoughtful upselling11:07 Stay in touch11:24 NEW RESOURCE: High-converting follow-up sequence $9712:00 Build a community around your brand12:36 Engage on social media12:50 Offer value-based sales13:04 Host events and webinars13:29 Pro Tip: Turning customers into ambassadors13:49 Focus on relationships14:18 Be honest14:35 Seek feedback14:47 Stay in touch15:00 Relationships build on trust = sustainable growth15:20 Check out the free and paid resources 🔗 Resources Mentioned:FREE Client Onboarding Experience Checklisthttps://jennielyon.com/clientonboarding 5-Star Client Onboarding Strategy & Workbookhttps://jennielyon.com/onboardingstrategySchedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie

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  4. #219 - How to Know If You’re Ready to Run Ads for Your Business

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    #219 - How to Know If You’re Ready to Run Ads for Your Business

    Are you wondering if your business is ready to start running ads? 🚀 Paid advertising can be a total game-changer for your growth, but jumping in too soon could lead to wasted money and frustration. In this video, I’ll walk you through the essential questions you need to answer to ensure your business is ad-ready and set up for success! 💡 Here’s what you’ll learn:✅ How to identify your ideal audience and target them effectively✅ Why having a clear and compelling offer is crucial✅ The importance of optimizing your website or funnel before launching ads✅ How to set a realistic budget for your campaigns✅ Tips for monitoring and optimizing ads for better results✅ How to prepare for increased demand from successful ad campaigns Whether you’re planning to run ads soon or want to set the stage for scaling your business, this video is packed with actionable insights you can start using today. Please like, subscribe, and comment below if you found this helpful. Let’s get your business ad-ready and growing! 🙌 ⌚ Timestamps0:00 Are you ready to run ads? 2:25 How do you know if your business is ready to run ads?2:40 Key questions to ask before hitting the launch button2:49 Do you know your audience? 3:35 Not sure? Here are some questions to ask yourself3:58 Use this information to create your ICA (ideal client avatar)4:10 Do you have a clear offer? 4:43 Not sure? Here are some questions to ask yourself5:17 Test your offer organically first6:01 How effective is your landing page? 6:46 How to identify and fix potential drop off points7:03 Do you have an ad budget? 7:48 Not sure? Here are the questions to consider8:15 What budget to start with and work your way up8:33 Do you have time to monitor and optimize your ads? 9:15 Not sure? Here are the questions to ask yourself9:38 Which tools to use to help you 9:52 Are you ready for increased demand? 10:25 Not sure? Here are the questions to ask yourself10:53 Map out your customer journey11:00 Grab our free and paid resources to launch successful ads 🔗 Resources Mentioned:Download the $10/Day Ad Template (FREE) - https://jennielyon.com/ads Download the $10/Day Ad Strategy & Workbook -  https://jennielyon.com/adstrategySchedule a Free Call with Jennie's Team Today - https://jennielyon.com/chatwithjennie WHO AM I?If we haven’t met before - Hi 👋 I’m Jennie, a digital marketing expert turned owner of a 20+ year digital marketing agency. Through my videos on this channel, my podcast, and my writing, I share marketing strategies and tools to help you build and grow an online business you love. 🧩 Connect with Jennie Lyon:Website: https://jennielyon.comInstagram:   https://instagram.com/jennielyonmarketing  LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_titlePodcast: Digital Marketing Made Simple on Apple PodcastsYouTube: Jennie Lyon Digital Marketing  🌟 Subscribe & Leave a Review:If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content.

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  5. #218 - The Automated Follow-Up Formula for Small Business Owners

    ٢١ رجب

    #218 - The Automated Follow-Up Formula for Small Business Owners

    Are you tired of losing touch with potential customers after they show interest? 💡 It’s time to change that with an easy, automated follow-up formula designed just for small business owners! In this video, I’ll show you how to use social media ads strategically to guide your audience step-by-step—from discovering your business to becoming loyal, repeat customers. Here’s what you’ll learn: ✅ How to introduce your business and grab attention (Brand Awareness)✅ The secrets to building trust and keeping your audience interested✅ Proven strategies to turn interest into sales (Conversion)✅ How to keep customers coming back for more (Retention) ✨ Plus, learn how retargeting can supercharge your follow-ups and maximize your ad results!💥 FREE TEMPLATE: Ready to unlock the secret to running high-performing ads without breaking the bank? Download The $10/Day Ads Template to get started. https://learn.jennielyon.com/10adguide Want to dive even deeper? Grab our in-depth $10/Day Ad Strategy & Workbook for $9! https://learn.jennielyon.com/10-day-ad-strategy-and-workbook Let’s simplify your marketing and grow your business together! Don’t forget to like, subscribe, and share your thoughts in the comments. 🙌 ⌚️ Timestamps:0:00 Introduction to the Automated Follow-Up Formula2:08 Getting Your Name Out There2:44 Brand Awareness: Here's What Works3:37 Action Tip 3:55 Build Trust & Interest4:25 Consideration: Here's What Works5:14 Action Tip5:31 Make it Easy to Say YES5:59 Conversion: Here's What Works6:41 Action Tip7:22 Keep Them Coming Back for More7:57 Retention: Here's What Works8:48 Action Tip9:09 Make Remarketing your Secret Weapon 9:35 Retaring: Here's What Works10:20 Action Tip10:30 Let Automation do the Heavy Lifting 🔗 Resources Mentioned:- Download the $10/Day Ad Template (FREE) - https://jennielyon.com/ads - Download the $10/Day Ad Strategy & Workbook -  https://jennielyon.com/adstrategy- Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie WHO AM I?If we haven’t met before - Hi 👋 I’m Jennie, a digital marketing expert turned owner of a 20+ year digital marketing agency. Through my videos on this channel, my podcast, and my writing, I share marketing strategies and tools to help you build and grow an online business you love. 🧩 Connect with Jennie Lyon:Website: https://jennielyon.comInstagram: https://instagram.com/jennielyonmarketingLinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_titlePodcast: Digital Marketing Made Simple on Apple PodcastsYouTube: Jennie Lyon Digital Marketing YouTube Channel

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  6. #217 - My 18 Best Resources for Facebook + Instagram Ads

    ١٥ رجب

    #217 - My 18 Best Resources for Facebook + Instagram Ads

    Overwhelmed by the thought of running Facebook and Instagram ads? Don’t worry—you’re not alone!  🎯 In this video, I’m sharing 18 of my favorite free tools and resources to help you create, manage, and optimize social media ad campaigns like a pro (without breaking the bank!). From design and audience research to analytics and project planning, these tools will make running ads more straightforward and effective. 💡 Here’s what you’ll learn:- How to make the most of a $10/day ad budget- Tools to create scroll-stopping visuals and videos- Free platforms to sharpen your ad strategy and skills- Analytics resources to track what’s working and improve what isn’t- Planning tools to stay organized and on top of your campaigns 💥 FREE Template: Ready to get started with ads? We have a simple fill-in-the-blank template that will get you started on writing your ad copy.  And if you’re ready to take your ads to the next level?  💥💥 Download our $10/Day Ad Strategy and Workbook and get step-by-step instructions to start running impactful ads on a budget: jennielyon.com/adstrategy Let’s make running ads simple and stress-free! Don’t forget to like, subscribe, and let me know in the comments which tool you’re excited to try. 😊 ⌚️ Timestamps: 0:00: Introduction to 18 Best Facebook & Instagram Ads Resources2:20: Ads Strategy & Workbook to Get You Started2:57: Utilize Design & Creative Tools3:22: Canva (Customizable Templates)3:42: Pexels & Unsplash (Royalty Free Images)3:58: CapCut (Simple Video Editing)4:30: Tutorials & Training4:43: Meta (Facebook) Blueprint4:57: Google Skillshop5:10: YouTube Tutorials6:01: Analytic Tools6:11: Meta (Facebook) Ads Manager6:23: Google Analytics6:37: HotJar7:13: Audience & Market Research7:32: Facebook Audience Insights7:44: Answer the Public7:57: Google Trends8:36: Meta (Facebook) Ad Library8:47: Google Keyword Planner8:58: Asana, Trello etc. 9:30: Important Disclaimer9:38: How to Get Expert Help 🔗 Resources Mentioned:- Download the $10/Day Ad Template (FREE) - https://jennielyon.com/ads - Download the $10/Day Ad Strategy & Workbook -  https://jennielyon.com/adstrategy- Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie WHO AM I?If we haven’t met before - Hi 👋 I’m Jennie, a digital marketing expert turned owner of a 20+ year digital marketing agency. Through my videos on this channel, my podcast, and my writing, I share marketing strategies and tools to help you build and grow an online business you love. 🧩 Connect with Jennie Lyon:Website: https://jennielyon.comInstagram: https://instagram.com/jennielyonmarketingLinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_titlePodcast: Digital Marketing Made Simple on Apple PodcastsYouTube: Jennie Lyon Digital Marketing YouTube Channel 🌟 Subscribe & Leave a Review:If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content.

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  7. #216 - What 2024 Taught Us About Social Media Ads and How to Grow in 2025

    ٧ رجب

    #216 - What 2024 Taught Us About Social Media Ads and How to Grow in 2025

    Jennie Lyon reflects on the lessons learned from social media advertising in 2024 and provides actionable strategies to enhance your campaigns in 2025. Whether you're looking to refine your ad strategy or adopt emerging trends, Jennie shares insights to help you succeed in the new year. 👇 In This Episode, Jennie Discusses: #1: Key Takeaways from 2024: Analyzing what worked and what didn’t in social media advertising over the past year.#2: Emerging Trends for 2025: Identifying upcoming trends to incorporate into your marketing strategy.#3: Budget Optimization: Strategies for maximizing ROI with cost-effective ad spending.#4: Creative Content Strategies: Developing engaging ad creatives that resonate with your target audience. ⌚️ Timestamps: 0:00 Introduction to 2024 social media ad performance.1:30 Lesson #1: The Rise in AI in Advertising2:04 Expert Insight on AI 2:35 Lesson #2: Evolving Audience Expectations3:10 Expert Insight on Leaning into Storytelling3:35 Lesson #3: Tight Budgets, Higher Scrutiny4:02 Expert Insight on Being Everywhere All at Once4:45 Strategy #1: Embrace Data-Lead Precision5:23 Action Tip: What to Focus On5:15 Analyzing successful strategies from the past year.5:50 Strategy #2: Make Cross-Promotion Platform Strategies Work for You6:14 Expert Insight on Repurposing Content6:43 Strategy #3: Build on Retargeting Opportunities7:03 Action Tip: Segment Your Retargeting Audiences7:26 Foster Loyalty Through Retention Campaigns7:50 Expert Insight on Retention Ads8:29 Emerging trends to watch in 2025.9:55 Making 2025 Your Best Year Yet 🔗 Resources Mentioned: Download the $10/Day Ad Strategy & Workbook - https://learn.jennielyon.com/10-day-ad-strategy-and-workbookSchedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie WHO AM I?If we haven’t met before - Hi 👋 I’m Jennie, a digital marketing expert turned owner of a 20+ year digital marketing agency. Through my videos on this channel, my podcast, and my writing, I share marketing strategies and tools to help you build and grow an online business you love. 🧩 Connect with Jennie Lyon:Website: https://jennielyon.comInstagram: https://instagram.com/jennielyonmarketingLinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_titlePodcast: Digital Marketing Made Simple on Apple PodcastsYouTube: Jennie Lyon Digital Marketing YouTube Channel 🌟 Subscribe & Leave a Review:If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content.

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  8. # 215 - Mythbusting 10 Common Misconceptions about Social Media Ads for Online Business Owners

    ١٩‏/٠٦‏/١٤٤٦ هـ

    # 215 - Mythbusting 10 Common Misconceptions about Social Media Ads for Online Business Owners

    Jennie Lyon debunks the top 10 misconceptions about social media ads for online business owners. Whether you're hesitant to start running ads or have been disappointed by past campaigns, Jennie provides clarity and actionable insights to help you succeed with confidence. 👇 In This Episode, Jennie Discusses: #1: Bigger Budget = Bigger Results: Why strategy matters more than the size of your budget.#2: Running Ads Generates Immediate Sales: How ads fit into a long-term marketing strategy.#3: Targeting More People Means More Customers: The importance of targeting a specific audience.#4: Boosting Posts Works Just Like an Ad: Why boosting posts can’t replace a well-optimized ad campaign.#5: Work Ends After Hitting “Publish”: Why constant monitoring and optimization are essential.#6: Ad Strategies are One Size Fits All: Why personalization is critical for success.#7: Ads Have to Be High-Tech to Work: The power of simplicity in ad creatives.#8: Ads Only Work for Certain Niches: Why every niche can benefit from social media ads.#9: If They Don’t Work Once, They Don’t Work At All: The value of testing and fine-tuning.#10: Ads Can Be My Only Digital Marketing Strategy: The need for a holistic marketing strategy.⌚️ Timestamps: 0:00 Introduction to social media ad misconceptions.1:17 Bigger Budget = Bigger Results2:44 Running Ads Generates Immediate Sales3:50 Targeting More People Means More Customers4:54 Boosting Posts Works Just Like an Ad6:16 Work Ends After Hitting “Publish”7:02  Strategies are One Size Fits All8:13 Ads Have to Be High-Tech to Work9:06 Ads Only Work for Certain Niches10:02 If They Don’t Work Once, They Don’t Work At All:10:58 Ads Can Be My Only Digital Marketing Strategy 🔗 Resources Mentioned: Download the $10/Day Ad Strategy Guide - https://jennielyon.com/ads Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie WHO AM I? If we haven’t met before - Hi 👋 I’m Jennie, a digital marketing expert turned owner of a 20+ year digital marketing agency. Through my videos on this channel, my podcast, and my writing, I share marketing strategies and tools to help you build and grow an online business you love.  🧩 Connect with Jennie Lyon: Website: https://jennielyon.com Instagram: https://instagram.com/jennielyonmarketing LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title Podcast: Digital Marketing Made Simple on Apple Podcasts YouTube: Jennie Lyon Digital Marketing YouTube Channel 🌟 Subscribe & Leave a Review:If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content.

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How do you grow your online business? Grow your email list? Build a social media following? Start a webinar, online course, or podcast? For many people, creating a profitable online business is the dream. Discover why thousands of online business owners have turned to Jennie Lyon to help them grow their online business using digital marketing and virtual assistant services. Jennie shares her best digital marketing tips, practices, and strategies to get you optimal results!

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    Jennie Lyon
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    Digital Marketing Made Simple with Jennie Lyon

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