Creative Capes

Future London Academy
Creative Capes

Listen to relaxed conversations with inspiring creatives and innovators from around the world. Hear their stories, mistakes they have made on the way and opinions on what's going on in the industry. Get inspired!

  1. Talia Cotton on starting an agency after leaving Pentagram

    17 JUL

    Talia Cotton on starting an agency after leaving Pentagram

    In this engaging conversation, Talia Cotton shares her journey from working at Pentagram to starting her design studio — Cotton Design. She talks about the challenges of the first year of being an agency founder, the main leadership lessons she learned and insights on building and managing a team. Watch the full interview to find out: 👉 Three things you must do when starting an agency 👉 How and who to hire during the first year 👉 How to build your network and find new clients 👉 What Talia will never ever do with her team 👉 Where she goes for inspiration 00:00 Hello Hello Hello 01:16 Leaving Pentagram and starting a design studio 03:30 What you need to do before starting an agency 05:58 Winning creative work or how to find clients as a creative agency founder 08:06 How to pitch yourself in the creative industry 09:25 Hiring and Building a Team 12:23 Teaching and how it helps to hire design talent 13:10 How to hire talent during the first year 15:30 Two key lessons on hiring from Michael Bierut, partner at Pentagram 17:35 Inside look into how Pentagram works 22:53 The most important thing in the first year of running an agency 25:53 What you need to consider before you take a project 27:04 Things you need to do to get more clients 28:45 Working from Office VS Remote team 29:15 Where to look for inspiration when you are an agency founder 33:49 If you could change one thing in the world, what would it be? For more leadership insights check our Design Leaders Programme. Learn more and Apply 👉 https://bit.ly/3wXJox1

    35 min
  2. 12 MAR

    How to Grow Your Agency from 2 to 100 People | Emily Heyward, Co-Founder of Red Antler

    How do you succeed as a start-up? How do you grow your agency from 20 to 100 people? How can you carve your niche in the market?  In our last episode of Agency Growth Stories, Emily Heyward, co-founder of Red Antler – the leading creative agency for startups and new ventures, including Hinge, Prose and AllTrails – shares her insights on these questions and more.  Emily was named among the Most Important Entrepreneurs of the Decade, a Top Female Founder and one of the Most Powerful Women of 2019 by Inc. Magazine and Entrepreneur Magazine.🔥 Here is what we covered in our chat with this creative legend:  00:00:00 - Intro: Who is Emily Heyward?  00:01:15 - Rapid Fire Questions 00:03:30 - Red Antler: How It All Started 00:14:25 - Defining Your Clients & Revenue as a Start-Up 00:18:53 - Growing Beyond 2 People: InHouse vs. Freelance 00:21:50 - Bringing In Clients in the Early Days 00:26:30 - Hiring & Establishing and Effective Team Structure  00:35:34 - Pricing Projects as an Agency  00:40:15 - What You Need to Change as a Leader to Grow 00:44: 22 - Where is Red Antler now? 00:46:05 - The Future of Small & Mid Agencies  00:47:15 - Opportunities in the Current Market 00:50:27 - Transparency within the Agency 00:52:15 - What Keeps You Going as a Founder? 00:56:24 - How a Project-Based Business Works: Hiring vs. Freelancing 00:59:03 - Helping Clients Understand the Importance of Brand  01:04:28 - Marketing and Community as Part of Your Brand Strategy 01:08:08 - AI in the Creative Industry: Uses and Shortcomings  01:12:00 - Key Things to Define for a Client’s Strategy  01:14:02 - How Do You Keep Key People Without Giving Equity Away? 01:17:50 - Can You Growth Without Expanding Your Services?  01:20:10 - Final Thoughts For more leadership insights check our Design Leaders Programme: https://fla.wiki/3TBeTLq Get more inspiration from us on other channels:  ➤ Instagram:  https://www.instagram.com/futurelondonacademy ➤ Twitter:  https://twitter.com/FLondonAcademy ➤  LinkedIn:  https://www.linkedin.com/school/future-london-academy/

    1h 23m

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Listen to relaxed conversations with inspiring creatives and innovators from around the world. Hear their stories, mistakes they have made on the way and opinions on what's going on in the industry. Get inspired!

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