Ecommerce on Tap by Sourcify and Izba Consulting

Ecommerce on Tap by Sourcify and Izba Consulting

Ecommerce on Tap is a world where Supply Chain meets storytelling. Join Nathan Resnick and Aaron Alpeter each week as they offer insights into the backend of succesful businesses. Brought to you by Sourcify and Izba Consulting!

  1. From The Shed to L’Oréal: Medik8’s Methodical Rise in Skincare

    5 DAYS AGO

    From The Shed to L’Oréal: Medik8’s Methodical Rise in Skincare

    Nathan and Aaron dissect Medik8’s unique “CSA” framework (Vitamin C in the morning, Sunscreen by day, Vitamin A at night), explaining how clear, habit-forming routines became a cornerstone for consumer loyalty and retention. The episode unpacks Medik8’s growth strategy, including their unconventional start through professional channels like medispas and dermatologists, the transition to retail and D2C, and their eventual partnership with private equity for rapid expansion into the US.

    44 min
  2. Inside Curology: From Prescription-Only Telehealth to National OTC Retail Brand

    5 AUG

    Inside Curology: From Prescription-Only Telehealth to National OTC Retail Brand

    In this episode of Ecommerce On Tap, hosts Aaron Alpeter and Nathan Resnick take you through the incredible journey of Curology—the team that managed to build a $200 million brand not once, but twice. 🎉 We dive deep into: The founding story of Curology and its breakthrough in prescription teledermatology The complex regulatory and compliance hurdles of launching in the healthcare industry How Curology scaled from a niche telemedicine offering to a DTC powerhouse, and eventually, to major retail shelves like Target, CVS, Walmart, and Amazon The company’s remarkable post-pandemic pivot: how they navigated the decline in telehealth demand and reinvented themselves with OTC (over-the-counter) skincare products Behind-the-scenes insights into their supply chain, fundraising rounds, growth challenges, operational pivots, and leadership transitions Lessons for founders on spotting exit windows, adapting to market shifts, and whether personalization is a competitive moat—or a margin trap Plus: Hot takes on celebrity economy trends (Sydney Sweeney’s brand impact!), presidential executive orders shaking up e-commerce, and why Curology’s story is a rare case study in business reinvention and resilience.

    44 min
  3. How Topicals Became Sephora’s Fastest Growing Skincare Brand

    22 JUL

    How Topicals Became Sephora’s Fastest Growing Skincare Brand

    Starting from a college dorm room, Topicals quickly evolved into Sephora's fastest-growing skincare line, selling a product every minute at its peak. This isn't just a story of impressive growth—it's about challenging the historic blind spots of the beauty industry, championing cultural representation, and the tenacity of two founders determined to serve overlooked communities. Nathan and Aaron walk us through Topicals' rapid journey: their unique approach to brand-building, the grit required to raise funds, how they cracked the code to a coveted Sephora partnership, and what happens when hypergrowth meets the realities of scale. Beyond Topicals, they also unpack broader trends in ecommerce, recent acquisitions shaking up the space, and the future of culture-driven holding companies. Dr Squatch Article: https://www.linkedin.com/pulse/new-alpha-why-dr-squatch-unilevers-next-flagship-mens-aaron-alpeter-nt5re Kellogg Article: https://www.linkedin.com/pulse/quiet-candy-empire-thats-eating-your-breakfast-aaron-alpeter-isuse

    40 min
  4. How Rhode Became a Billion Dollar Skincare Brand in Just Three Years

    8 JUL

    How Rhode Became a Billion Dollar Skincare Brand in Just Three Years

    On this episode of Ecommerce On Tap, we broke down how Hailey Bieber’s skincare brand, Rhode, achieved a billion-dollar valuation in just three years—with less than ten products, no paid celebrity endorsements, and a viral waitlist strategy. We looked at why authenticity and hands-on founder involvement mattered more than just lending a celebrity name, how tactical storytelling and minimalism fueled insane demand, and what founders can learn about operational excellence, keeping product lines focused, and preparing for a massive exit.

    49 min
  5. Ancient Rituals vs. TikTok Hacks: 4 Eras Defining Skincare’s $122 Billion Boom

    24 JUN

    Ancient Rituals vs. TikTok Hacks: 4 Eras Defining Skincare’s $122 Billion Boom

    Welcome to a new season of Ecommerce On Tap, brought to you by Sourcify! In this exciting category kickoff episode, hosts Nathan Resnick and Aaron Alpeter dive deep into the world of skincare—a market that’s grown from ancient rituals and status symbols into a multi-billion dollar industry shaped by science, social media, and a global consumer base. Nathan and Aaron trace the fascinating evolution of skincare, from Cleopatra’s milk baths and rice water in ancient China to today’s biotech formulations and viral TikTok routines. They explore how skincare’s meaning has shifted through history—from spiritual purity to social status, and now to self-expression and personalization—and reveal surprising differences in routines and values across cultures. Whether you’re dreaming of launching your own skincare brand, curious about how products are sourced and manufactured, or just want to know why the products on your shelf look and work the way they do, this episode will give you insider access and expert perspectives. Plus, the hosts break down the industry’s vast supply chain, modern regulatory challenges, white-label versus custom formulations, the global landscape, and why M&A is booming in this category.

    54 min
  6. What We Learned From Athleisure Founders: Trends, Supply Chains, and Inspiring Stories

    17 JUN

    What We Learned From Athleisure Founders: Trends, Supply Chains, and Inspiring Stories

    Did you know the athleisure supply chain is still almost entirely Asia-based, and moving production elsewhere is insanely tough due to the complexity of technical fabrics? (Shoutout Beyond Yoga for doing it in LA!) Plus, just a decade ago, wearing your gym clothes to dinner was unthinkable. Now, multi-billion dollar brands like Lululemon and Gymshark have made “sporty chic” the new normal.

    9 min
  7. How Beyond Yoga Scaled from Bootstrapping to a $400M Acquisition

    10 JUN

    How Beyond Yoga Scaled from Bootstrapping to a $400M Acquisition

    On this episode of Ecommerce On Tap, we unpacked the inspiring story behind Beyond Yoga—a DTC athleisure brand that bootstrapped their way from humble beginnings to a massive $400 million acquisition by Levi’s. We broke down how founders Michelle and Jodi championed body positivity, inclusive sizing, and buttery-soft fabrics, all while manufacturing locally in L.A. Their secret? Resisting industry norms, building real community, and letting their product fanbase fuel organic growth.

    43 min
  8. Adanola’s Rise With the Ultimate Legging During Lockdown

    27 MAY

    Adanola’s Rise With the Ultimate Legging During Lockdown

    In this episode, Nathan and Aaron take us inside the journey of Adanola, the quietly confident UK-based athleisure brand making serious waves after years of flying under the radar. It’s a tale that starts with failure: two brothers, Hyrum and Josh Cook, first launched Zeven Media, an ambitious photo booth startup that ultimately collapsed despite a high-profile run on the UK’s Dragons' Den. But instead of calling it quits, Hyrum dusted himself off, doubled down on a side passion project, and spent years in the trenches perfecting what would become Adanola’s signature product—its Ultimate Leggings. We’ll explore how Adanola went from nearly five years of flatlining sales to a multimillion-pound empire, thriving during the COVID-19 lockdowns through a mix of product obsession, carefully crafted influencer partnerships, and the discipline to scale slowly and profitably. The story is packed with lessons on bouncing back from failure, building a brand on your own terms, and knowing when to step aside to let your company reach the next level.

    46 min
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About

Ecommerce on Tap is a world where Supply Chain meets storytelling. Join Nathan Resnick and Aaron Alpeter each week as they offer insights into the backend of succesful businesses. Brought to you by Sourcify and Izba Consulting!

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