S18E27: Intro to Casing (9 of 10): EY-Parthenon M&A Case - Rapid Buses

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In episode 9 of our Intro to Casing series, we break down a classic M&A case with a market sizing element. Inspired by EY-Parthenon’s private equity work, this case features a Pan-Asian PE firm evaluating the acquisition of Rapid Buses, a Malaysian bus manufacturer.

Join Ed and Jenny Rae as they estimate total bus demand in Malaysia, assess buyer types, and consider expansion opportunities - all key steps in a commercial due diligence.

Perfect practice for interviews with EY-Parthenon, Strategy&, Bain, and other firms that focus on M&A and PE.

Key Takeaways:

• How to structure a PE-led M&A case with market sizing
• Estimating demand using top-down segmentation
• Identifying drivers of an attractive market for investment

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