Copywriters Podcast

David Garfinkel
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  • BUSINESS
  • EVERY TWO WEEKS
Copywriters Podcast Podcast

This podcast reveals the insider secrets of advertising copy that makes money. Insights into the highly profitable world of direct response marketing. Hosted by the World's Greatest Copywriting Coach, David Garfinkel.

  1. 6 DAYS AGO

    New Ways To Use FAQs

    You know FAQs – that list of frequently asked questions, and answers? Are they a copywriting chore you would just as soon avoid? Well, today I’d like to offer a different way to look at them. As a huge, and mainly underutilized, marketing opportunity. I want you to consider this possibility: An FAQ section doesn't just inform. It also persuades. But not in a cheesy, ham-fisted kind of way. See, it is possible to inform while persuading, and we’ll look at how today. Download.

  2. 9 SEPT

    Secrets For Editing Your Copy

    OK, finally. You’ve got your copy written. At least your first draft. Now what? That’s what a subscriber to the podcast asked me on youtube a few weeks ago. The best I can do to answer that question is tell you how I look at copy, whether it’s my own, or a client’s. Today’s show is about a series of steps I go through to review copy with a mentoring client or in a one-off copy critique. Some of this may be familiar, but listen for the parts that aren’t. Adding those parts to your routine could end up taking your finished copy to the next level. We go into depth on the podcast, but here is the complete set of lists from the show: 4 important things to look for first 1. Who is the prospect? Who is not? How would you know if you tripped over them? 2. Empathy 3. Rule of 1 - Golden Thread 4. Continuity and Smooth Transitions 5 Key Elements Of Copy 1. Headline 2. Opening 3. Proof 4. Offer 5. Call to action Getting the words right 1. Do you use easy, simple-to-understand words? 2. Variety in sentence, paragraph length—and bolding 3. Flesch-Kincaid grade level 4. Images, emotions, physicality of descriptions 5. Conversational phrasing and actual dialog Readability formulas, mentioned in the show: https://readabilityformulas.com/ Mentoring and critiques: https://garfinkelcoaching.com Download.

  3. 2 SEPT

    New Model Of Copywriting, With CRO Expert Scott Zetlanh CRO Expert Scott Zetlan

    These days, things in copywriting are changing so fast it can make your head spin. Junior copywriters aren’t sure there’s a career path, because of AI. Experienced copywriters are finding clients have different and sometimes confusing demands that you never would have heard five years ago. Our special guest today, Scott Zetlan, has some answers for junior copywriters, experienced copywriters, and everyone in between. That’s because he’s seen and done so much in business, both old school and online. Scott has helped hundreds of businesses grow and scale fast, using innovative testing techniques. Scott’s company, Visiopt, has a tool that lets businesses run a single test equivalent to a whopping 4,317 split tests, allowing for rapid optimization that leads to profits and new opportunities. Scott’s also an expert in writing copy that converts cold traffic. He’s agreed to come on the podcast to talk about a new model of survival and success for copywriters, based on his wide span of expertise and his current in-the-trenches experience. Scott’s company: https://visiopt.com/Download.

  4. 26 AUG

    Cold Traffic Success Secrets, With Travis Moh

    One of the hardest things for copywriters and business owners to get right is running ads to cold traffic on Facebook and Instagram, and making those ads profitable. If you’ve tried this for yourself, I think you know what I mean. So does today’s guest, who has discovered some important techniques that work and has also discovered the mistakes to avoid, and is going to share valuable info about both with you in detail. Our special guest today is Travis Moh, a media buyer who understands copywriting as well as the mysterious world of online funnels and different types of campaigns. Travis is responsible for more than $25 million in tracked revenue over the last three years. He says, “most clients I work with come to me after they've been burned by large ad agencies, because they like my in-house, in-depth approach much better.” Travis also coaches other media buyers and business owners, and he’s going to let us in on some of his hard-won knowledge today. But first, let me let you in on something you may have heard before: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. Links to Travis’s courses: Agency Owners / Media Buyers Segment: https://mediabuyingpro.com/agency Course Creators / Coaches Segment: https://mediabuyingpro.com/adsforcoaches Download.

  5. 19 AUG

    Amazingly Valuable Copywriting Tips with William Siebler

    I would say our guest today Will Siebler takes a Zen approach to copywriting. On the home page of his website, he has a picture of a lonely but sturdy coffee cup on a table. On the coffee cup is the word “Begin.” But the shimmering peace is shattered by a few words overlayed on the picture: “I’m Will. I write words that make your clients say, ‘Shut up and take my money!’” It’s a quiet confidence you just don’t see that often in copywriters. Will has had his own marketing and copywriting business since 2003. He knows how to get big results, too. He helped a commercial cleaning go from $1 million a year in revenue to $5 million by using a simple direct mail strategy aimed at their best client type. Online, he recently helped a building design client reduce their cost per conversion from $1,168.58 to $132.72 and, he says, we’re just getting started. I met Will on LinkedIn, and a few weeks ago he shared a two page document with me that he’s spent years putting together. It’s not a sales letter. It’s a cheat sheet of what he calls “the greatest copywriting wisdom” he’s come across in 30 years. And he’s boiled it down to the nub. I asked Will to come on Copywriters Podcast to talk about it, and he agreed. Because he’s in Australia and Nathan and I are in the US, we are recording this much later in the day than our usual time. That’s why there’s a screen behind me to block out the late afternoon San Francisco blazing sunlight, if you’re watching this on youtube and you wondered, what’s that screen doing up there? Will's website https://www.cashcopy.com.au/ Download.

  6. 12 AUG

    4 Seasons Of Copywriting

    Listen to this: “A perfect summer day is when the sun is shining, the breeze is blowing, the birds are singing, and the lawn mower is broken.” That’s from author and sportswriter Jim Dent, and it perfectly captures how a lot of us feel in the summertime. Lazy and happy to be so. And that’s fine. But don’t mistake your state of mind for the state of business. While more retail sales happen in November and December than they do in July and August, business is still very active. People want things. People buy things. Did you buy or sell anything in the middle of July, on Amazon Prime days? I know I sold a bunch of books. Well, that means somebody bought them. Business lives! And not just for me and book buyers. What I’d like for us to do today is talk about how you can take advantage of the summer and the other three seasons in your copy and in your overall marketing. use any time of year! Link to The Persuasion Story Code: https://www.amazon.com/dp/B0CFD2KXNQ Download.

  7. 5 AUG

    Confidence in Copywriting

    It’s a double-edged word that doesn’t get talked about enough. And that word is: confidence. It definitely has a bad connotation, as in “con artist” or “confidence man.” But on the flip side, and with a different meaning, it’s a very important, positive word. I would say in some very straight-laced business circles, it’s the only emotion you can talk about freely without raising eyebrows or causing questions about your strength and resolve. Most important of all, though, is that confidence can make the crucial difference between failure and success in copywriting. At three levels: The copywriter level, the client level, and the customer level. We’ve talked about confidence before on this show, but only in passing. Today we’re going to stand still and focus just on confidence and copywriting. The Persuasion Story Code: https://www.amazon.com/dp/B0CFD2KXNQDownload.

  8. 29 JUL

    Customer Problems Create Highly Profitable Copy

    As a copywriter, sometimes your biggest problem is that your prospect doesn’t have a problem. Well, that’s not exactly it. Actually, sometimes your biggest problem is when you don’t KNOW what your prospect’s problem is… and how to communicate to them in a compelling way that your product can solve that problem. And if you can show convincingly that you can solve that problem better than anyone else, or in a new and unique way that’s of course different from how everyone else does it—even better! That’s what we’re going to talk about today. How your customer’s problem is actually your best friend. You can find out how to write great problem/solution stories, and a whole lot more, in The Persuasion Story Code https://shorturl.at/pzAEQ Download.

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About

This podcast reveals the insider secrets of advertising copy that makes money. Insights into the highly profitable world of direct response marketing. Hosted by the World's Greatest Copywriting Coach, David Garfinkel.

Information

  • Creator
    David Garfinkel
  • Years Active
    2017 - 2024
  • Episodes
    387
  • Rating
    Explicit
  • Copyright
    © All Rights Reserved
  • Show Website
    Copywriters Podcast

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