Guest of the day: Mary Gail Pezzimenti, VP of Content at CBS Interactive Should editorial teams and branded content teams work together - and how? What are the pros and cons of working with RFPs versus creating proactive ideas? And should native advertising be used for top-funnel content only? See show notes here: https://nativeadvertisinginstitute.com/blog/native-advertising-top-funnel-podcast/
Information
- Show
- Published13 November 2018 at 12:09 UTC
- Length54 min
- RatingClean