Growing Ecommerce – The Retail Growth Podcast Smarter Ecommerce

Mike shares updates about two trending areas to watch this year. First is the rise of marketing mix modelling. He digs into Google's new Meridian model, including a refresher on Marketing Mix Modelling, a reminder of Meta's competing offer (Robyn), and Meridian's USPs. Then he shares a big change in the marketing activity of fan favorite Temu. We'll leave you in suspense on that one – listen to find out!
Discussed in this episode:
A recording of Mike's webinar, "What's IN and what's OUT in 2024 ecommerce?"
https://www.youtube.com/watch?v=8HF27Tjm4po 

Get a heap of ecommerce & marketplace insights from Vinnie O'Brien, whose expertise from eBay to DTC brands sets the stage for a riveting discussion. Together with host Mike Ryan, he tackles the contrasting marketplace ecosystems across the US and EU, dissecting how these differences influence business tactics, and debates whether retail media networks are now indispensable in today's digital economy. For up-and-coming brands, Vinnie gives his seasoned perspective on navigating Amazon's platform and the discipline required to succeed. He also addresses the contentious emergence of marketplace software providers like Miracle. This episode is a must-listen for anyone in the e-commerce space looking to refine their strategy and understand the broader industry landscape.
We delve into the pivotal role operational excellence plays in the infancy of a brand, the cost of negative customer experiences on repeat business, and the strategic decisions that new brands face in an increasingly competitive digital arena. Whether you're a retailer, a brand owner, or an e-commerce enthusiast, these stories reveal the crucial elements of scaling and sustaining a profitable online presence.

Unravel the complexities of the ecommerce universe as we sit down with Stefan Wenzel, veteran leader from eBay Germany, Otto Netherlands, and McLaren Automotive. This episode holds a wealth of insights, from understanding Otto's metamorphosis into a leading marketplace to examining the undercurrents that differentiate established goliaths like Amazon and eBay from emerging powerhouses Temu and SHEIN. Stefan's seasoned perspective guides us through the convoluted terrain of marketplace dynamics, acquisition strategies, and customer experience nuances that only a true expert can decode.
The swift ascent of SHEIN and Temu in western markets is dissected, revealing how these juggernauts are attempting to overcome the classic chicken-and-egg marketplace conundrum through futuristic logistical and manufacturing strategies. Oh, and ads. Lots of ads.

Join us as we navigate the choppy waters of ecommerce remarketing with Phillip Ivellio-Vellin, exploring the ramifications of the impending Digital Markets Act (DMA) and Google Consent Mode's implementation deadline of March 6, 2024. This episode promises to equip you with the knowledge and strategies to t thrive in an environment where privacy regulations and tech giants' policies collide. 
 From the implications of user consent to the future of cookie tracking, our deep dive into the evolving digital landscape is a must-listen for every marketer and ecommerce professional seeking to maintain a competitive edge.Phillip offers his expert insights on the delicate balance between data compliance and business performance, shedding light on the industry's pivot towards prioritizing user privacy without sacrificing remarketing efficacy. Hang on as we dissect the future of ad campaigns and present an outlook on how these seismic shifts are poised to change digital advertising strategies.
 
 Google's guidance on consent management requirements in the EEA and UK:
https://support.google.com/google-ads/answer/14505993

Are you ready to uncover the future of Google Ads? Brace yourself as we navigate the rapidly evolving landscape of Google's advertising platform, with a specific focus on the rising dominance of Performance Max (PMax), Demand Gen campaigns, and YouTube shorts. Mike dissects how PMax is transitioning from a mere extension of Smart Shopping campaigns to a possible replacement for all campaign types, and grapples with the changing nature of this technology.He dives into the prospect that PMax could replace keyword search campaigns, an idea that Google is at least flirting with, as evidenced by a recent survey. Mike further attempts to disentangle the relationship between PMax and Demand Gen campaigns, and predicts a sharp rise in YouTube Shorts ads throughout 2024. This future could be a mixed bag for different kinds of advertisers, presenting both challenges and benefits. So gear up and join us on this enlightening exploration as we decode what future holds for Google Ads!

Unveiling the hidden world of Pay-Per-Click (PPC) advertising and software development is none other than one of the founders of True Clicks, Wijnand Meijer. Meijer joins us to guide us down his unique path into PPC and software development - a journey sparked by a simple idea to bridge a gap in the market. This lightbulb moment led to the genesis of the PPC Survey, a community-led initiative that aims to share invaluable, up-to-the-minute data within the PPC industry. Since its May 2022 inception, this project has garnered an overwhelmingly positive response.

Fasten your seatbelts as we navigate the most recent findings from the PPC Survey, revealing the inner workings and sentiments within the industry. We bring to you the reality of job satisfaction in the PPC realm, where seeing the fruits of their labor is the highlight for as many as 62% of industry professionals. Don’t miss our discussion on the financial angles of PPC management, where we uncover that managing a single account leads to higher spend levels for in-house teams. We also shed light on the top pain points for PPC agencies, with the crown taken by unrealistic client expectations. And let’s not forget the future - we're talking scripts and AI in PPC!

Our deep dive doesn't stop there. We take you through the projections from the PPC Survey of 2024, laying bare key trends and forecasts. This data-heavy chat covers the rising trust in Microsoft compared to other platforms, such as Google, Twitter, and Amazon, and the average number of scripts running in each account. From the projected spend for major campaign types to satisfaction levels with Google Ads features, we've got it all. Whether you’re a seasoned PPC professional, or taking your first steps in the industry, this episode is packed with priceless insights into the current and future state of PPC. You don't want to miss it!