64. Sushi Fish

The Economics of Everyday Things

How does a fresh tuna get from Japan to Nebraska before it goes bad? And how does its journey show up in the price of your spicy tuna rolls? Zachary Crockett gets schooled.

  • SOURCES:
    • Sasha Issenberg, journalist and author.
    • David Utterback, owner of Yoshitomo and Ota sushi restaurants.
    • Nobu Yamanashi, president of Yama Seafood.
  • RESOURCES:
    • "Wild or Farmed? Pacific or Atlantic? Here’s What to Know About Bluefin Tuna," by Jean Trinh (Los Angeles Times, 2023).
    • "The Untold Story of Sushi in America," by Daniel Fromson (The New York Times Magazine, 2021).
    • "The Intricacies of Tuna Grading," (Luke's Lobster Blog, 2020).
    • "Sushinomics: How Bluefin Tuna Became a Million-Dollar Fish," by Svati Kirsten Narula (The Atlantic, 2014).
    • The Sushi Economy: Globalization and the Making of a Modern Delicacy, by Sasha Issenberg (2007).
    • Yoshitomo.
  • EXTRAS:
    • "Is the Future of Farming in the Ocean?" by Freakonomics Radio (2021).

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