Multiple Birds One Stone Internet Marketing Strategy

This podcast discusses the ” One stone,Multiple birds internet marketing strategy”

Transcript of Podcast:

Welcome to Webmaster for Hire’s CyberBulletin Podcast. Get the power to increase your business’ web impact.

Elizabeth Varian:  Welcome back to Webmaster for Hire’s CyberBulletin Podcast. Elizabeth Varian here. Today, I’m going to be talking about One Stone, Multiple Birds Internet Marketing. We’re going to tackle as many strategies with a least amount of effort so that you can use your time more wisely in promoting your small, midsize, and even large business.

On the internet, we know we’ve got to be constantly updating many different locations. You need to be posting quality content on your blog for SEO and for frequently returning visitors. On minimum, you should be doing one article a week and it needs to be a complete quality article. You can’t just grab content from another site. You used to be able to, but there was a hummingbird roll-out out about 2010-2011 that said, “No more, you have to have quality content.”

Then you have to send out a monthly e-newsletter for people who don’t know you and signed up on your website. For your existing clientele and following who know you, you need to keep in front of them to remind them that you are still in existence. And by the way, here’s new products and service offerings and reminding them you are the expert so that they don’t go anywhere else, because they forget you existed.

You need to be posting to all of your social networks — at minimum, Google Plus, Facebook, and Twitter — to link back to your site. So that you get your social network followers on to your website and keeping in touch with who you are. In addition to that, a lot of people don’t know that there are websites called Web 2.O sites. These are trusted sites that getting a link back to your site not only helps search engine optimization, but these are sites that other people are visiting on a regular basis. By adding content to these sites, it helps promote your business both on their sites and bumping your rankings in the search engine.

Sites that we call “Web2.0” sites are like Reddit, Tumbler, Live Journal, Plurk. There’s several of them out there, I think we’ve got at least 23 that we follow. If you are solo entrepreneur, small business that has one person maybe who does your internet marketing, a midsize business … So like we have a hospital we work with, we have one marketing person that we deal with that hospital. She has maybe two other people that helps her with her online marketing. She can’t, with those two people, touch everything on a regular basis.

You’re social networking, you need to be at least once a day going in. Most of us can’t do that, but you could be going in once a week. Then once you get on your Facebook, then you’re spending an hour or more there at minimum. Then on Twitter, now you’re following, commenting, re-tweeting, answering direct messages, etc., and becomes time-consuming.

What we love and one of the reasons that we love WordPress, is that it helps you to touch all these pieces on a fairly regular basis and to also supplement your existing departments. So like larger corporations, they will have a social networking department that deals with all their social networks. They’ll have someone dealing with their emails. They’ll have someone taking care of their SEO, but bringing it all together and supplementing that, this Multiple Birds, One Stone Marketing will do that.

What is it? How is it that you can touch all these pieces and get value from it? WordPress was originally created as a blogging platform. It wasn’t initially created to be a website platform, but many of us have found the benefits of WordPress when we develop sites to become a site. It does have pages on it and if it’s done right, our cust