Over A Pint Marketing Podcast

Over A Pint Productions
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  • MARKETING
  • EVERY TWO WEEKS
Over A Pint Marketing Podcast Podcast

This podcast focuses on the fast-paced and ever-changing world of marketing. And is told through the eyes of three industry veterans with over 75 years of in the trenches experience. No theory here! Theory is for wimps. This is real-world, practical experience told to you by those that have been there...and that includes the guests. So grab a pint of your favorite and join us for the show.

  1. 5 DAYS AGO

    Gini Dietrich Will Make You Better At PR

    #133 Gini Dietrich runs a successful PR agency, she is a prolific content creator, author, and the force behind an incredible blog Spin Sucks. She is also the person behind the PESO™ model of communication. If you want to do comms right in 2024 – you need to understand this model.    In this episode, Pat and Gini discuss:    ✅ The state of PR in 2024 ✅ The PESO™ model ✅ Running an agency ✅ How she goes about creating so much great content   Connect with Gini here: https://www.linkedin.com/in/ginidietrich/   Connect with Pat, here: pmcgovern@ascedia.com If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker!  Thanks, for doing it – you’re the best! Want more marketing insights? Take a look at our full lineup.

    52 min

  2. 12 SEPT

    David Aldridge, Destination Marketing [Post-Pandemic]

    #132 David Aldridge is the VP of Marketing for Visit Virginia’s Blue Ridge. David is also a return guest, check out episode 37.    In this episode, David and Pat talk about:    ✅ The state of destination marketing post-pandemic at VVBR.  ✅ What are the current challenges facing destination marketers. ✅ What channels are working. What’s not. ✅ How AI is reshaping marketing at VVBR.   Connect with Davide here: https://www.linkedin.com/in/davidmaldridge/   Connect with Pat, here: pmcgovern@ascedia.com If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker!  Thanks, for doing it – you’re the best! Want more marketing insights? Take a look at our full lineup.

    1h 2m

  3. 30 AUG

    Alex Suscha, Wants To Stop Fake News

    #131 Alex Suscha is on a mission…a mission to stop fake news. And he is doing it through Sourcer, AI. A platform he built to analyze online news and provide readers with a reputability rating and a political bias slant for each story.    Seems pretty cool, right – especially during a presidential election year.    Oh yeah, and Alex is 18 years old!   Join, Pat as he sits down with Alex to talk about:    ✅ How this product works ✅ How Alex came up with the idea  ✅ And how he is marketing Sourcer, AI    Connect with Pat, here: pmcgovern@ascedia.com If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker!  Thanks, for doing it – you’re the best! Want more marketing insights? Take a look at our full lineup.

    45 min

  4. 22 AUG

    From Early Days Of The Web Startup To Mastering AI, With Michael DeNunzio.

    #130 Holy cow we made it this far. For all of you who have been listening to this along the way – thank you! We have another great episode for you today.    In this episode, Pat McGovern sits down with Managing Director of PVAI Consulting Michael DeNunzio.   Michael will take you on a wild ride from developing the first digital marketing program for the advertising agency Foote Cone and Belding back in the early ‘90s. To launching a new AI training program: Mastering AI Skills For Marketers on Maven.    He talks about the early years of the World Wide Web – what that was like. The ups and the downs.    Pat and Michael also dig into AI and the impact it will have – especially in the marketing community.   Get this episode in your ears as soon as you can! You’ll love it.    Connect with Pat, here: pmcgovern@ascedia.com If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!  Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup.   Michael’s Pint: Miller Lite Pat’s Pint: Miller High Life

    45 min

  5. 14 AUG

    Tom Martin, New Business Savant

    #129 For those who depend on bringing new clients to your business (and let’s face it most of you listening to this pod do…) this is the episode for you.    Pat goes deep with Tom Martin.    Who is Tom and why should you even care?    Tom is a first-rate ad man. He has worked in shops. He has even run his own.    Tom also knows new business. His best-selling book The Invisible Sale is a must-read for ANYONE who wants to find, engage, and close business in 2024.    But to put Tom in just a new business box…is not the full story. Tom is also:   A prolific writer.  A content creator.  A business owner.  An in-demand speaker.  Oh yeah, and a nice guy!   This is a two-pint episode. The first--just for fun. The second to take notes.    Reach out to Tom here or here.   And if you want to connect with Pat, reach out to him at: pmcgovern@ascedia.com   If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!  Thanks, you’re the best!   Want more marketing insights? Take a look at our full lineup. Tom’s Pint: He was enjoying sparkling water…but Tom is a bourbon man through and through. Pat’s Pint: Summer Shandy

    1h 4m

  6. 1 AUG

    Bill Wagner, Former CEO Penta Technologies

    #128 Pat sits down with his friend, Bill Wagner.    Bill has done a lot in his career. Agency owner, head of marketing, and CEO for Penta Technologies.    While CEO Bill was responsible for growing the company and then selling it. In this episode you’ll learn:     ✅ How he started in marketing ✅ How he was able to make the leap from CMO to CEO ✅ Bill's take on having the CEO title  ✅ His approach to marketing as the top dog in the company ✅ Plus, his experience in trying to sell a company   And bunches more. Grab a pint of your favorite beverage and enjoy the pod.    You can reach out to Bill here: https://www.linkedin.com/in/williamgwagner/   And if you want to connect with Pat, reach out to him here at: pmcgovern@ascedia.com If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!  Thanks, you’re the best!   Want more marketing insights? Take a look at our full lineup.   Bill’s Pint: Mikerphone Brewing, Audio Dynamite   Pat's Pint: Lakefront Brewing, Riverwest Stein, NA

    53 min

  7. 24 JUL

    Big Branding Insights From Morgan Burns

    #127 In this special podcast the whole family will enjoy…Pat sits down with Morgan Burns – the Founder, CEO, Fractional CMO, and Chief Bad Ass for Purple Unicorn.    Purple Unicorn is a respected branding agency that provides:    ✅ Brand Development  ✅ Brand Activation  ✅ Brand Growth   And in this episode we cover    ✅  How Morgan got into marketing with a degree in Spanish and Film  ✅  Why she made the jump and started her agency ✅  Why brand is the focus for every piece of your organization ✅  Key questions that need to be answered to build your brand  ✅  How she is using AI in her work (super interesting) ✅  How she knows when she crushes a project    If branding is your jam…then spend some time listening to Morgan.    Connect with Morgan on LinkedIn here: https://www.linkedin.com/in/morganlburns/ Or head on over to Purple Unicorn: https://purpleunicorn.agency/   If you want to connect with Pat, reach out to him here at: pmcgovern@ascedia.com And if you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!  Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup.

    41 min

  8. 8 JUL

    Mitch Duckler On Helping Brands Navigate The Future

    #126 Pat sits down with Mitch Duckler – Founder and Managing Partner of FullSurge – a brand and marketing strategy consulting firm.    FullSurge has done work with some of the biggest brands on the planet.    Deloitte The Home Depot US Cellular Abbott GE   And that’s just some of the brands!   Duckler is also the author of a new book: The Future Ready Brand: How the World's Most Influential CMOs are Navigating Societal Forces and Emerging.   This book is a gem.    Duckler delivers insights from conversations with over 40 global CMOs, from Fortune 1,000 companies exploring the strategies brands need to navigate disruptive technologies and societal trends.    In this episode Pat and Mitch cover:    ✅  How branding has changed  ✅  The role of Gen Z and what marketers need to know to connect and engage with them ✅  The impact of AI on marketing and how CMOs view AI  ✅  The rise of influencer marketing and the importance of this channel in the future You want to know where the puck is going...listen to this episode and then read the book!   Connect with Mitch at FullSurge here: https://www.fullsurge.com/connect Or on LinkedIn: https://www.linkedin.com/in/mitchduckler/   Connect with Pat at: pmcgovern@ascedia.com If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!  Thanks, you’re the best!   Want more marketing insights? Take a look at our full lineup.

    42 min
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About

This podcast focuses on the fast-paced and ever-changing world of marketing. And is told through the eyes of three industry veterans with over 75 years of in the trenches experience. No theory here! Theory is for wimps. This is real-world, practical experience told to you by those that have been there...and that includes the guests. So grab a pint of your favorite and join us for the show.

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