What I Know

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What I Know Podcast

The greatest businesses weren’t born from moments of genius. They emerged after years of discovery--and often after years of failure. What I Know from Inc. magazine takes you inside the messy, painful, and--every so often--transcendent journey of starting a company. Through candid interviews, Inc. senior writer Christine Lagorio-Chafkin draws out the real grit and true lessons behind innovative companies and remarkable brands. 

  1. 18 APR

    Cracking the TikTok Code

    In the past couple of years, TikTok has provided a platform for budding entrepreneurs to connect with their consumers. But how effective is this method, and can it lead to a new level for success for founders? In a panel discussion for Inc.’s Founders House at SXSW, Diana Ransom posed this question to FYSH Foods founder Zoya Biglary, Hot Take co-founder Gabrielle Brulotte, and Bloom Nutrition founder and president Mari Llewellyn. They discuss the importance of putting a face on your brand, being personable for your audience, and how TikTok is an effective marketing tool-provided your approach is on target.

    31 min

  2. 9 APR

    Savvy Ways to Secure Funding

    Whether you’re crowdfunding, getting a bank loan, or seeking venture capital, you need to be able to pitch yourself and your business successfully. Today's episode features some of the biggest lessons learned from the founder of clean fragrance brand MOODEAUX, who has secured funding in an incredibly challenging market.

    54 min

  3. 4 APR

    Grief, Joy, and Giant Vats of Slime

    Karen Robinovitz and Sara Schiller had each been through multiple traumas when they found reinvention and joy through the unlikeliest of substances: slime. Yes, slime. They explain to hosts Diana Ransom and Christine Lagorio-Chafkin how they channeled their newfound joy, and passion for sensory play, into a business, the Sloomoo Institute. Sloomoo is a growing slime-museum business with four locations that makes some 600 gallons of slime each day. This episode was recorded live on-site in SoHo, New York, at the Sloomoo Institute Links: Inc.com article: www.inc.com/christine-lagorio/from-the-ground-up-sloomoo-institute-karen-robinovitz-sara-schiller-grief-as-startup-fuel.html Episode transcript: www.inc.com/transcript-from-the-ground-up-podcast-sloomoo-institute-founders-karen-robinovitz-sara-schiller.html The Sloomoo Institute: https://sloomooinstitute.com/pages/new-york-2-0?utm_source=google.com&utm_medium=organic Slime play and care (PSA about slime removal!): https://sloomooinstitute.com/pages/slime-care *note to listeners: The concepts of death and depression, are mentioned in this episode, as is the fact of a school shooting, though none are discussed in depth.

    42 min
  4. Powering the Future - AI Bootcamp FROM INC STUDIO AND SAP

    25 MAR

    Powering the Future - AI Bootcamp FROM INC STUDIO AND SAP

    The impact of AI on finance departments will be huge.

    27 min
  5. Supply Ch(AI)n Strategy Session - AI Bootcamp FROM INC STUDIO AND SAP

    11 MAR

    Supply Ch(AI)n Strategy Session - AI Bootcamp FROM INC STUDIO AND SAP

    How artificial intelligence is shaping the product journeys from procurement to end customers.

    20 min
  6. Time for Growth - AI Bootcamp FROM INC STUDIO AND SAP

    4 MAR

    Time for Growth - AI Bootcamp FROM INC STUDIO AND SAP

    In this podcast, leaders in HR and AI reveal what it will take for businesses to get their staff on board.

    25 min
  7. The Secret Leads Goldmine: How Savvy Companies Capitalize on Q5 - FROM INC STUDIO AND META

    12 JAN

    The Secret Leads Goldmine: How Savvy Companies Capitalize on Q5 - FROM INC STUDIO AND META

    The so-called “fifth quarter” could be your opportunity to give your business a competitive edge. Hear directly from successful small business owners Lauren Petrullo, of Mongoose Media, and John Wai of John Wai Martial Arts Academy about how they use the post-holiday season to grow their businesses. In this podcast, the entrepreneurs are joined by Meta executive Becky Bui to explain how this so-called “fifth quarter”—a period often overlooked by businesses as a slow season—can be the key to unlocking new cost-effective, quality leads that lead to sales, while building meaningful connections with customers.

    15 min

  8. 1 JAN

    A Look Back at 2023

    What I Know

    39 min
See All (158)

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About

The greatest businesses weren’t born from moments of genius. They emerged after years of discovery--and often after years of failure. What I Know from Inc. magazine takes you inside the messy, painful, and--every so often--transcendent journey of starting a company. Through candid interviews, Inc. senior writer Christine Lagorio-Chafkin draws out the real grit and true lessons behind innovative companies and remarkable brands. 

Information

  • Channel
    Inc.
  • Creator
    Inc. Magazine
  • Years Active
    2020 - 2024
  • Episodes
    158
  • Rating
    Clean
  • Copyright
    © Inc. Magazine | What I Know Podcast 868329
  • Show Website
    What I Know

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