38 episodes
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. Consumer Behavior Lab
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- Business
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
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Football: The Lessons Behind Action Bias and Fluent Devices
In this episode, we examine pre-disposed decisions that prioritzes acting versus maintaining the status quo, due to optics.
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Tortillas, Government Agencies, and Behavioral Science with Owain Service
In this episode, we have Owain Service, cofounder and former managing director of the UK's Behavioral Insights Team and former deputy director of the Prime Minister's Strategy Unit, joining us to explore the possibilities of behavioral sciences in other sectors.
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Liquid Death: The Power of Smashing Category Norms
In this episode, we take a look at the behavioral principles that empower Liquid Death and it's entry into the American market with a distinctive style.
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Kentucky Derby: Leveraging Data to Build False Confidence
In this episode, we explore how more data doesn't necessarily mean better results and what alternatives marketers have to successful metric-based outcomes.
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Sustainability: Helping Consumers Make Decisions with Lateral Social Proof
In this episode, we take a look at the biases that promote sustainability and how the sustainability movement can be applied to brands.
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Redbull: The Pratfall Effect and the Benefit of a Bad Taste
In this episode, we examine the promotional prowess of RedBull from marketing the drink and facing challenges that came with it's unique and 'unwelcome' taste.