560 episodes
Secrets To Scaling Your Ecommerce Brand Jordan West
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- Business
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
Paid Advertising: Master the art of paid ads across platforms.Creative Strategy: Unlock innovative approaches to marketing.TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.Facebook Ads: Leverage Facebook's vast network for your brand.Influencer Outreach: Harness the power of influencer marketing.Real Successes & Failures: Learn from real-life experiences and case studies.Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
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Ep 558: Facebook Ad Problems - Part 2 Psychology Based Creative with Jordan West
From understanding emotional motivators to designing ads that resonate with viewers, this episode offers a step-by-step guide to elevating your ad campaigns and how implementing psychology-based creative can generate outstanding results for your ecommerce brand.In this episode, Jordan West gets into part 2 of the Facebook ad problem series, focusing on psychology-based creative approaches. He shared insights and strategies on how tapping into emotional motivators like nurturance, empowerment,...
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Ep 557: Facebook Ad Problems - Part 1 Data Loss Issues With Jordan West
Explains the importance of using CAPI connectors, and provides recommendations for improving data accuracy and tracking for better campaign optimization. Also offers practical solutions and resources for the audience to address these challenges effectively.In this episode, Jordan West gets into the prevalent Facebook ad problems of 2024, kicking off a comprehensive 3-part series. He addresses the critical issue of data loss and provides insights into how to tackle this challenge effectively w...
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Ep 556: Email Deliverability: What To Do When Your Emails Hit Spam with Nikita Vakhrushev, ASPEKT
Learn how poor deliverability can drain your revenue and discover the strategies to set it right. From the impact of domain reputation to the need for warm-up periods, we covered it all. Plus, don't miss out on the essential insights for switching email service providers and dealing with spam rates. In this episode, Jordan West and Nikita Vakhrushev, CEO of Aspekt discuss the intricacies and strategies essential for e-commerce brands to navigate the ever-evolving landscape of email...
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Ep 555: This Customer Acquisition Hack That Still Works From 2014 with Mathias Ihlenfeld, Woom Bikes
Highlighting the importance of the company's high resale value and the emotional storytelling of the brand. And, delving into holistic interests and personal growth, revealing a thought-provoking side that transcends conventional business perspectives. In this episode, Jordan West and Matthias Ehlenfeld, founder of Woom Bikes discuss the delicate balance between brand awareness and tactical e-commerce activities in marketing. They share insights on leveraging community and referral progr...
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Ep 554: May 2024 Tiktok Shop - Everything You Need To Know with Jordan West
From building social proof to working with influencers, and even navigating the coveted TikTok shop mall. Learn about the importance of cultivating an awesome shop presence, earning reviews, showcasing transaction volumes, and engaging with creators to drive traffic to your shop.In this episode, Jordan West gets into the latest trends and strategies for leveraging TikTok shop to drive sales and brand growth. From the crucial role of social proof and reviews to the importance of engaging with ...
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Ep 553: 5 E-commerce CRO Hacks That You’ve Never Thought Of with Will Laurenson, Customers Who Click
Emphasizes the importance of CRO in ecommerce and the impact it has beyond just improving the website, including reducing return rates, increasing lifetime value (LTV), and decreasing product costs.In this episode, Jordan West with Will Laurenson, they get into the realm of customer revenue optimization (CRO) and its impact on e-commerce success. Will shares his expertise in data-driven strategies, customer behavior modeling, and the significance of revenue per user in testing and optimizing ...