We are Amada

Marcos Moura
We are Amada

With a rapidly expanding senior population, non-medical in-home care franchises are perfectly positioned for huge growth. And, an Amada Senior Care business has benefits you won’t find anywhere else.

  1. 16 AOÛT

    We Are Amada with Marcos Moura: The Pros & Cons of Running a Business with Kimberly Akers

    Today's episode continues the conversation with Kimberly Akers, Owner and CEO of Amada Senior Care in Mesa, Arizona. Kimberly and her business partner Kris were among the first women to own an Amada Senior Care franchise - which is a challenge in its own right. Kimberly notes that many women-owned businesses struggle to survive their first year or reach significant revenue goals. Despite these odds, Kimberly and Chris have run a successful Amada franchise for nearly a decade. When asked about their secret to success, Kimberly speaks of the fact that you can’t have a plan B. In their case, both partners invested everything they had into the business, even taking out loans to make it work. Taking risks and being 100% committed ultimately led them to success. Moving from corporate America to entrepreneurship is no easy task. Kimberly highlights the need to become knowledgeable in every aspect of the business, from tech issues to managing staff. Their resilience gets tested frequently, as being a leader in an industry where laws change quickly means you can’t catch a break for too long. The biggest test - COVID-19 - is luckily behind them. (and the rest of us!) Tune in to the full episode to hear more from Kimberly Akers on the entrepreneurial journey and the rewards of going all in! Key Insights: 00:25 Women in Business and why it’s difficult 04:40 Entrepreneurship is NOT easy08:44 The true benefits of being your own boss 12:03 Growing from Amada’s foundation

    14 min
  2. 15 AOÛT

    We Are Amada with Marcos Moura: Truly Caring is the Key to Success with Jonathan and Cherie Burrough

    Today’s episode continues the conversation with Jonathan and Cherie Burrough, owners of Amada Senior Care San Diego North. In the previous part of this interview, Jonathan mentioned that 98% of their referral sources happen to be women, which is due to the fact that most of those who have a network of elders are current or ex social workers, case managers and nurses. This makes selling home care a very difficult task for those who have an “executive presence” and are used to selling ROI-driven solutions to businesspeople, as the sales process is completely different when you’re trying to build and nurture relationships where caring is the number 1 KPI. The sales process doesn’t end there. Even when you’ve convinced a nurse that your home care service is up to par, your actual client is the family of the elder. Jonathan says that when you get to the family, you can’t treat it like a regular sales process. Your main goal is to show that you genuinely care about the elders in your care and that you’re not just pushing your agenda. The best way to do it is by becoming an impartial source of information, detaching yourself from the outcome and advising others on the best next step - even if that step is not entering into a business agreement with you.  In a world where everyone is out for themselves - your best bet to stand out in the sales process and show that you truly care is to become an unbiased source of information for your potential client. Cherie recalls a recent scenario where they went up against a couple of competing agencies, and the way they stood out is by treating their prospect like family, which boils down to putting their interests above your own - even if it doesn’t directly lead to gaining revenue. Tune into the full episode to learn more on Jonathan and Cherie’s approach to growing their franchise! Key Insights:00:00 Why most of your referrals will be women01:47 Do corporate sales translate over to home care?03:54 What it takes to become the number one choice05:12 The recruiting part of the home care business08:14 Will the kids join the family business?09:36 Should you acquire an Amada franchise?11:45 Why go with Amada?14:36 How Jonathan and Cherie help other Amada owners

    18 min
  3. 15 AOÛT

    We Are Amada with Marcos Moura: Taking Control of Your Destiny with Kimberly Akers

    Today’s episode welcomes Kimberly Akers, Owner and CEO of Amada Senior Care in Mesa, Arizona.  In 2015, Kimberly opened up the 38th Amada Senior Care franchise with her business partner and longtime friend Kris Patmos. When asked about her thoughts back when she began her Amada journey, Kimberly recalls feeling like a maverick - taking on a new challenge that hasn’t been established to the point where success is a guarantee. While the idea of franchising into a newer business model is scary to some, Kimberly saw the potential in the business model and welcomed the challenge ahead. Before moving into Healthcare, Kimberly had a long and esteemed career in the education space. She taught math for 18 years before moving on to Pearson to sell math textbooks. During that time she went through an unfortunate and life changing divorce and had to make a ton of sacrifices to make ends meet. She was a single mother of 3, which made shopping for discounts and scrupulous spending a part of everyday life. Kimberly knew that something had to change and opportunities to recover wouldn’t appear out of thin air. She took it upon herself to make a huge life change and regain control of her own destiny. Tune into the full episode to learn more on how Kimberly Akers took control of her own destiny! Key Insights:00:31 The 38th Amada Senior Care Franchise02:23 From Corporate America to Entrepreneurship04:43 Taking Control of Your Destiny06:53 Self Awareness is a Superpower08:34 Finding Your True Self11:13 How Kimberly and Kris Found Amada

    15 min

À propos

With a rapidly expanding senior population, non-medical in-home care franchises are perfectly positioned for huge growth. And, an Amada Senior Care business has benefits you won’t find anywhere else.

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