I'm Finally Doing What I Was Born to Do: The Highs, Lows, and Lessons of Launching My Jewelry Business with Charu Boeckel

Whether you're looking to launch your own jewelry business or you're already navigating the challenges and seeking motivation to stay on track, this episode is tailor-made for you! In this episode, I sit down with Charu Boeckel, the incredible founder of Amuleto, to dive deep into her journey as a jewelry designer. Charu has been in the jewelry world for over 14 years, but her path wasn't always so clear. She shares how she made the bold transition from finance to fashion, stepping into a world that allowed her to truly express herself. Charu talks about the challenges she faced while building her own brand and the power of community in overcoming imposter syndrome, something many of us can relate to.

Charu reflects on how her brand is about so much more than just jewelry—it's about connecting with our divine selves. Her story is a reminder of the ups and downs of entrepreneurship and the personal growth that comes from facing those challenges head-on. If you're an entrepreneur, creative, or someone seeking more purpose in your work, this conversation will resonate deeply with you. Join us as Charu opens up about the reality of building something meaningful and finding your own path along the way.

Topics Discussed 

• Navigating Imposter Syndrome in Business
• Building a Community and Engaging Customers
• Overcoming Manufacturing Challenges
• The Meaning Behind Amuleto Jewelry

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Ready for Growth? Then This Invitation is for You:

If you’re looking for my support on how to scale your jewelry business, join the Jewelry Business Academy. This is the most expansive and supportive container for jewelry business owners who want to scale to 6+ figures without burning out. You’ll get my eyes on your business every single week, as well as lots of 1:1 support, and will join a community of jewelry business owners all scaling their businesses together.

I've helped jewelry business owners from around the world, from those just starting out to those making multiple six-figures, build solid foundations, find clarity, implement systems and proven growth strategies, and hit big goals. I want to help you do the same. Learn more here: jewelrybusinessacademy.ca

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Join the Jewelry Business Academy: Jewelry Business Academy

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LINKS MENTIONED:

Instagram: https://www.instagram.com/divineamuleto/

Website: https://www.divineamuleto.com/