App Marketing by App Masters

Steve Young
App Marketing by App Masters

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

  1. Secret Meta Ads Strategy Walkthrough

    -21 H

    Secret Meta Ads Strategy Walkthrough

    Want to know exactly what ads your competitors are running on Facebook and Instagram? This video is your ultimate guide to using the Meta Ads Library and powerful tools built on its API to uncover ad strategies, creatives, and targeting insights. You’ll discover: ✅ Top-performing competitor ads ✅ Viral UGC creatives and hooks ✅ AI tools for fast, localized content creation ✅ Insider tips to test, kill, and scale winning creatives We also break down examples using top-charting apps and show how to find ads by keyword, page ID, or niche. Whether you're a growth marketer, app founder, or media buyer, this walkthrough will level up your 2025 creative strategy and help you outsmart the competition. Watch the full episode: https://youtube.com/live/aHQN8ZRR8TA?feature=share Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer. Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful! If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM ********************************************* Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform ✅ powerful drag-and-drop quiz builder ✅ streamlined payments ✅ comprehensive analytics ✅ smart A/B testing ✅ and more Launch high-performing web2app funnels in days, not months. Visit https://web2wave.com/ to create your web2app funnel for free. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    9 min
  2. From $500 Budgets to 6-Figure Wins: Influencer Marketing for Apps

    -4 J

    From $500 Budgets to 6-Figure Wins: Influencer Marketing for Apps

    In this episode, we’re joined by Marion Balinoff, a top consultant in performance-driven influencer marketing for mobile apps. With 10+ years of experience and a track record of leading six-figure influencer campaigns for gaming studios like Ten Square Games, Wooga, and Socialpoint, Marion will share exactly how to launch and scale creator-led growth strategies. Whether you’re starting your first campaign or trying to scale influencer marketing as an indie team, this episode is packed with tactical advice. We’ll cover all about formats, budget planning, influencer briefs, attribution tracking, and building long-term creator partnerships that actually move the needle. You’ll Learn: ✅ How to choose the right creators for your app genre ✅ What to include in a killer influencer brief ✅ Budgeting strategies—from $500 to six-figure campaigns ✅ How to track success with MMP links, attribution & in-game KPIs ✅ Building long-term creator partnerships that drive ROI Learn More: ⁠https://www.linkedin.com/in/marion-balinoff/ng for Apps⁠ Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer. Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful! If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM ********************************************* Have an idea for a mobile app, but don't know how to code? Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers. You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required. And here’s the best part—100% of apps launched through the program generate revenue within 7 days. Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

    1 h 4 min
  3. From $500 Budgets to 6-Figure Wins: Influencer Marketing for Apps

    -4 J

    From $500 Budgets to 6-Figure Wins: Influencer Marketing for Apps

    In this episode, we’re joined by Marion Balinoff, a top consultant in performance-driven influencer marketing for mobile apps. With 10+ years of experience and a track record of leading six-figure influencer campaigns for gaming studios like Ten Square Games, Wooga, and Socialpoint, Marion will share exactly how to launch and scale creator-led growth strategies. Whether you’re starting your first campaign or trying to scale influencer marketing as an indie team, this episode is packed with tactical advice. We’ll cover all about formats, budget planning, influencer briefs, attribution tracking, and building long-term creator partnerships that actually move the needle. You’ll Learn: ✅ How to choose the right creators for your app genre ✅ What to include in a killer influencer brief ✅ Budgeting strategies—from $500 to six-figure campaigns ✅ How to track success with MMP links, attribution & in-game KPIs ✅ Building long-term creator partnerships that drive ROI Learn More: https://www.linkedin.com/in/marion-balinoff/ng for Apps Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer. Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful! If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM ********************************************* Have an idea for a mobile app, but don't know how to code? Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers. You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required. And here’s the best part—100% of apps launched through the program generate revenue within 7 days. Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

    1 h 6 min
  4. The Content Framework Top Apps Use to Go Viral in 2025

    10 JUIN

    The Content Framework Top Apps Use to Go Viral in 2025

    What’s the framework behind apps that consistently go viral? In this video, we break down the content production system used by today’s fastest-growing apps — a model that turns your team into a high-speed content factory. You’ll learn: 🔥 Why your content strategy IS your growth strategy 🎯 The “content factory” model used by top founders 📊 Tools & processes to react fast to market shifts 💡 How to spot trends, replicate winning ideas, and test fast This mindset shift will transform how you think about growth, from “running campaigns” to building a machine that never stops shipping. Watch the full episode: https://youtube.com/live/aHQN8ZRR8TA Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer. Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful! If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM ********************************************* Have an idea for a mobile app, but don't know how to code? Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers. You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required. And here’s the best part—100% of apps launched through the program generate revenue within 7 days. Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

    8 min
  5. The Playbook to Profitable Web-to-App Funnels

    7 JUIN

    The Playbook to Profitable Web-to-App Funnels

    In this episode, we’re joined by Igor Lyubimov, CEO of web2wave.com and former Chief Product Officer at FindMyKids—an app with over 100M downloads and $35M in annual revenue. Igor is a funnel optimization powerhouse with 15+ years of experience helping mobile apps grow by blending behavioral psychology with cutting-edge payment technology. Igor walks us through how to build a high-converting web-to-app funnel from scratch. You’ll learn how to tell onboarding stories that convert, optimize the first screen of your funnel, and revamp your paywall for maximum conversions. Whether you’re an indie app founder or a product marketer, this episode is your step-by-step playbook for turning web visitors into loyal, paying app users. You will discover: ✅ How to build a high-converting web-to-app funnel using AI & smart tools ✅ How to use storytelling to emotionally connect with users during onboarding ✅ How to fix your paywall with clear pricing and a compelling value prop ✅ The cheat sheet for turning passive browsers into active subscribers Learn More: All you need to build your web2app funnel: ⁠https://www.web2wave.com/⁠ Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer. Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful! If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM ********************************************* Have an idea for a mobile app, but don't know how to code? Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers. You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required. And here’s the best part—100% of apps launched through the program generate revenue within 7 days. Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

    1 h 6 min
  6. 7 JUIN

    The Playbook to Profitable Web-to-App Funnels

    In this episode, we’re joined by Igor Lyubimov, CEO of web2wave.com and former Chief Product Officer at FindMyKids—an app with over 100M downloads and $35M in annual revenue. Igor is a funnel optimization powerhouse with 15+ years of experience helping mobile apps grow by blending behavioral psychology with cutting-edge payment technology. Igor walks us through how to build a high-converting web-to-app funnel from scratch. You’ll learn how to tell onboarding stories that convert, optimize the first screen of your funnel, and revamp your paywall for maximum conversions. Whether you’re an indie app founder or a product marketer, this episode is your step-by-step playbook for turning web visitors into loyal, paying app users. You will discover: ✅ How to build a high-converting web-to-app funnel using AI & smart tools ✅ How to use storytelling to emotionally connect with users during onboarding ✅ How to fix your paywall with clear pricing and a compelling value prop ✅ The cheat sheet for turning passive browsers into active subscribers Learn More: All you need to build your web2app funnel: https://www.web2wave.com/ Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer. Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful! If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM ********************************************* Have an idea for a mobile app, but don't know how to code? Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers. You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required. And here’s the best part—100% of apps launched through the program generate revenue within 7 days. Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

    1 h 5 min
  7. 31 MAI

    The Billion-Dollar App Monetization Strategy

    This week, we’re joined by Zach Witzel, former Uber pricing lead and now founder of Helium — the AI-powered paywall engine that’s helping top apps double revenue automatically. Zach helped Uber unlock over $100M through smarter monetization — and now he’s bringing those insights to indie devs. In this episode, we dive into how to scale faster using AI, the future of paywalls, and how to monetize your app from day one. You will discover: ✅ Building AI-powered paywalls that actually convert ✅ Running pricing experiments without the guesswork ✅ Why the best marketing happens inside your app ✅ The overlooked power of discounting ✅ How to build like the top 1% — even as a solo founder Learn More: Get more out of your paywall with: https://tryhelium.com/ Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer. Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful! If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM *********************************************Have an idea for a mobile app, but don't know how to code? Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers. You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required. And here’s the best part—100% of apps launched through the program generate revenue within 7 days. Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

    1 h 3 min
  8. The Billion-Dollar App Monetization Strategy

    31 MAI

    The Billion-Dollar App Monetization Strategy

    This week, we’re joined by Zach Witzel, former Uber pricing lead and now founder of Helium — the AI-powered paywall engine that’s helping top apps double revenue automatically. Zach helped Uber unlock over $100M through smarter monetization — and now he’s bringing those insights to indie devs. In this episode, we dive into how to scale faster using AI, the future of paywalls, and how to monetize your app from day one. You will discover: ✅ Building AI-powered paywalls that actually convert ✅ Running pricing experiments without the guesswork ✅ Why the best marketing happens inside your app ✅ The overlooked power of discounting ✅ How to build like the top 1% — even as a solo founder Learn More: Get more out of your paywall with: https://tryhelium.com/ Work with us: https://www.appmasters.com Indie App Santa: https://www.indieappsanta.com Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS You ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer. Their support team is massive — like 5x bigger than the industry average. They’re global, 24/7, and actually helpful! If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM ********************************************* Have an idea for a mobile app, but don't know how to code? Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers. You’ll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required. And here’s the best part—100% of apps launched through the program generate revenue within 7 days. Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    1 h 5 min

À propos

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

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