Strategic Counsel by ForthRight Business

Anne Candido and April Martini
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  • MARKETING
  • CHAQUE SEMAINE
Strategic Counsel by ForthRight Business

Welcome to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders. Stay tuned for honest, direct, and unconventional conversations on how to successfully lead and operate in business. Brought to you by business strategy veterans Anne Candido and April Martini, Co-Founders of ForthRight People and ForthRight Business.

  1. -1 J

    Classics: 4 Ways to Generate Word-Of-Mouth (WOM) Marketing

    Word-of-mouth marketing (WOM) is the most coveted - yet elusive - marketing channel for many. It is generated by a consumer who loves your brand SO MUCH, they openly and frequently recommend you and talk about you to others. You can’t buy your way into these authentic testimonials - you must earn them. For this episode, we invited Sue Frech, Co-Founder & Former CEO of Vesta (acquired by TINT), a digital community platform company, to discuss ways to generate WOM marketing. And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

    1 h 14 min

  2. -6 J

    Quick Hits: Achieving Business Transformation through Mission, Vision, and Values with Scott Farmer, LYP Health Management

    We spend a lot of time talking about how to put branding and marketing practices into action. We’re excited to welcome on one of our clients, Scott Farmer, the CEO of LYP Health Management. He joins us to talk about how our collaborative work to evolve their mission, vision, and values has transformed his business. Make sure you listen to the full episode here.

    19 min

  3. 5 NOV.

    How to Retain Talent in This Competitive Landscape

    We just covered the keys to recruiting talent in this competitive landscape. In this Part 2, we dive into what may be even more challenging: retaining talent. You can retain talent today by keeping a constant temperature check on the environment, knowing who your key players are and tapping into them, treating people like individuals, and staying on top of your training programs, review processes, and reward systems. You’ve done the hard work of recruiting your team. Now, it’s time to keep your team together. And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com. FACEBOOK  https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

    39 min

  4. 30 OCT.

    Quick Hits: 4 Tips for Boosting Rising Leaders

    You want to be a leader. How do you take that into your own hands? Get very clear on your personal brand and clean out what is not serving you, and develop your vision and declare it out loud on repeat. Take these to heart and you’ll be on the right path to keep rising in your career. Make sure to listen to the full episode here.

    17 min

  5. 29 OCT.

    How to Recruit Talent in This Competitive Landscape

    Recruiting talent has never been more competitive - and candidates are expecting more than ever. How do you knock your recruiting out of the park? It comes down to developing recruiting profiles, recruiting where your candidates are, showcase a compelling culture, and optimizing your recruiting process from start through onboarding. Hear all the examples - good and bad - from our own careers in this extra fun episode. And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com. FACEBOOK  https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

    39 min

  6. 24 OCT.

    Quick Hits: 4 Ways to Better Practice Empathy in the Workplace with Rob Volpe, Ignite 360

    We welcome on Rob Volpe, CEO of Ignite 360 - an insights and strategy firm - and the award-winning author of Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time. Empathy is one of those behaviors that can make or break your relationships. How do you make sure you’re practicing empathy in the workplace? In this Quick Hit, we share a few ways. Make sure to listen to the full episode here.

    28 min

  7. 22 OCT.

    How to Drive Synergies between Marketing and Sales

    Marketing and Sales traditionally operate independently - but they shouldn’t. We believe they should be intrinsically tied, so the efforts compound into exponential benefit. But, this is easier said than done. Drive synergies between Marketing and Sales by getting clear on what you are selling, getting clear on the ecosystem that surrounds your target client/customer/consumer, measuring and optimizing the efforts holistically, and building respect and understanding for the other’s role. There’s a ton of opportunity here for organizations who get Marketing and Sales on the same page. And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com. FACEBOOK  https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

    40 min

  8. 17 OCT.

    Quick Hits: 4 Ways to Become a Better Problem Solver

    Problem solving is a skill we need in all aspects of business and life. The better we get at it, the quicker and more efficient we become – leading to the results we want. Become a better problem solver in this Quick Hit, and don’t forget to listen to the full episode here.

    18 min
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À propos

Welcome to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders. Stay tuned for honest, direct, and unconventional conversations on how to successfully lead and operate in business. Brought to you by business strategy veterans Anne Candido and April Martini, Co-Founders of ForthRight People and ForthRight Business.

Informations

  • Création
    Anne Candido and April Martini
  • Années d’activité
    2020 - 2024
  • Épisodes
    340
  • Classification
    Contenu explicite
  • Copyright
    © 2024 ForthRight People
  • Site web de l’émission
    Strategic Counsel by ForthRight Business

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