Research with a Purpose: How Shape Commercialisation is Changing the Game with Dr Syahirah Abdul Rahmen

In this episode of Oxford Brookes Unscripted, Dr Syahirah Abdul Rahman (Shera), Senior Lecturer in Innovation and Entrepreneurship, explores the transformative potential of commercialising SHAPE research - Social Sciences, Humanities, and Arts for People and the Economy. She challenges misconceptions around commercialisation, explaining how it’s not just about profit but about creating sustainable, real-world impact. We discuss how SHAPE and STEM can work together, why a cultural shift in academia is needed, and how universities can support researchers in turning knowledge into practical solutions. With inspiring examples of successful SHAPE ventures, this episode highlights commercialisation as a powerful vehicle for research impact and long-term societal change. You can explore Shera’s wider research by visiting her staff profile: https://www.brookes.ac.uk/profiles/staff/syahirah-abdul-rahman https://www.linkedin.com/posts/mark-mann-aa83467_tto-shape-socialenterprise-activity-7289677022618943489-UWKN?utm_source=share&utm_medium=member_ios&rcm=ACoAAA4JqMIBJgB-u7z-mVuNdYo_XknZsbZn0I0