Hospitality Marketing

Loren Gray
Hospitality Marketing Podcast

Accurate experienced advice for hospitality professionals

  1. 10/07/2020

    Hospitality Marketing Show 257

    Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #257 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://restream.io/ https://onestream.live/ https://obsproject.com/ 00:08— Our Technique this week is; “Stop Selling, Communicate, and What the Heck Does That Mean to a Hotelier or Restaurant Owner?” 00:13 — News and Show Review CoHosts Adele Gutman Edward StOnge Tammie Carlisle Valyn Perini Lily Mockerman Stuart Butler Holly Zoba Dean Schmit Show Notes 00:01 — current events and the USAToday article about canceling any travel. 00:27 — the real impact of what is happening to our industry right now 00:41 — how to redesign how we do business, Local schools using the conference space? Housing homeless saved one hotel’s bottom line, for now https://hotelnewsnow.com/Articles/303436/Housing-homeless-saved-one-hotels-bottom-line-for-now Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast /  Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast"  No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show".  simply go to http://www.hospitalitydigitalmarketing.com/live/  Thank You for the privilege of your time. Talk to you next week!

    24 min
  2. 22/05/2020

    Hospitality Marketing Show 250

    Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #250 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://filmora.wondershare.com/ https://www.designbold.com/ 00:04— Our Technique this week is; “Creating Rich Media to Sell Your Message" 00:10 — News and Show Review Co-Hosts Mellisa Kavanagh Stuart Butler Stephanie Smith Edward StOnge Tristan Heaword Ben Hanley Show Notes 00:02 — Fuel Travel version 4 of their travel propensity for travel. Expedia CEO Details Anti-Google Game Plan https://skift.com/2020/05/20/expedia-ceo-details-anti-google-game-plan/ https://www.fueltravel.com/blog/fuel-covid-19-consumer-sentiment-study-volume-4-travelers-are-ready-especially-millennials/ Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast /  Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast"  No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show".  simply go to http://www.hospitalitydigitalmarketing.com/live/  Thank You for the privilege of your time. Talk to you next week!

    17 min
  3. 15/05/2020

    Hospitality Marketing Show 249

    Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #249 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://www.owox.com/ https://trends.google.com/trends/ https://surveys.google.com/ https://www.wolframalpha.com/ Google Keyword Planner* https://www.semrush.com/ https://buzzsumo.com/  Facebook Insights, Bing Keyword Manager, Global Web Index *Free through Google Ad Manager 00:07— Our Technique this week is; “Trend Research, From Insight to Revenue Generation" 00:11 — News and Show Review CoHosts Ben Henley Edward StOnge Tristen Heaword Tim Peter Stuart Butler Lily Mockerman Griffin Sandberg Valyn Perini Show Notes 00:01 — open discussion about how everyone is using Flip.to 00:28 — What will the new hotel look like? 00:53 — France to Build Online Platform to Rival Airbnb, Booking.com Why COVID will Catapult Google Past the OTAs https://www.linkedin.com/pulse/why-covid-catapult-google-past-otas-drew-patterson/ Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast /  Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast"  No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show".  simply go to http://www.hospitalitydigitalmarketing.com/live/  Thank You for the privilege of your time. Talk to you next week!

    18 min
  4. 08/05/2020

    Hospitality Marketing Show 248

    Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #248 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://www.sparkchart.com/ https://www.surveymonkey.com/ https://www.typeform.com/ 00:05— Our Technique this week is; ”Survey your CRM and beyond to know how to create your Emergence Budget Marketing Strategy" 00:15 — News and Show Review Cohosts Edward StOnge Tim Peter Melissa Stuart Butler Ben Hendley Tristen Heaword Lily Mockerman Valyn Perini Show notes 00:01 — Introduction of everyone including Melissa 00:11 — Discussion of the impact of travel propensity for millennials based on having been hit with two financial impacts https://www.fueltravel.com/blog/fuel-covid-19-consumer-sentiment-study-volume-3/ 00:23 — how would you spend your stimuli check? Stats about travel or irresponsible 00:27 — Desire travel for travel what is the reality? 01:06 — should we consider the income as a filter of marketing https://enterprisersproject.com/article/2020/4/7-edge-computing-trends-watch-2020 Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast /  Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast"  No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show".  simply go to http://www.hospitalitydigitalmarketing.com/live/  Thank You for the privilege of your time. Talk to you next week!

    24 min
  5. 01/05/2020

    Hospitality Marketing Show 247

    Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #247 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tool for review this week is; https://www.if-so.com/ 00:06— Our Technique this week is; “Creating a Dynamic Content Website Strategy" 00:10 — News and Show Review CoHosts Brian Hettinger — recromax.com a reclamation company Edward StOnge Stuart Butler Ben Hanley Tristan Heaword Tim Peter Griffin Sandberg Lily Mockerman Show Notes 00:01 — Brian introduction and how to clean a hotel Revenue Management in a Crisis—Rise of the Humans https://www.linkedin.com/pulse/revenue-management-crisisrise-humans-robert-cross/ Technology and Recovery in the Travel Sector Post-COVID https://www.linkedin.com/pulse/technology-recovery-travel-sector-post-covid-max-zhdanov/ Evolving guest behaviour due to COVID-19 will trigger technology shift, Four Seasons IT director says https://www.hotelnewsme.com/news/evolving-guest-behaviour-due-to-covid-19-will-trigger-technology-shift-four-seasons-it-director-says/ Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast /  Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast"  No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show".  simply go to http://www.hospitalitydigitalmarketing.com/live/  Thank You for the privilege of your time. Talk to you next week!

    20 min
  6. 24/04/2020

    Hospitality Marketing Show 246

    Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #246 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tool for review this week is; https://socialbee.io/ 00:06— Our Technique this week is; “Keeping relevant, while people have time to engage with what you have to say" 00:10 — News and Show Review CoHosts Tristen Heaword — Ben Hanley — Edward StOnge — Kat Mohammad — Stephanie Smith — Griffin Sandberg — Show Notes 00:01 — Introductions and open discussion with Tris and Ben 00:55 — So long, minibar: How the coronavirus will change hotel stays 01:12 — vouchers, bonds and gift certificates 02:00 — World-Class Hotel Room Views to Inspire You From Home 02:25 — Show ends Should hotels consider resuming Google Ads and other search campaigns? https://www.phocuswire.com/Hotels-Google-Ads-coronavirus Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast /  Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast"  No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show".  simply go to http://www.hospitalitydigitalmarketing.com/live/  Thank You for the privilege of your time. Talk to you next week!

    21 min
  7. 17/04/2020

    Hospitality Marketing Show 245

    Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #245 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://interactrapp.com/ https://app.videoremix.io/ 00:09— Our Technique this week is; “Creating interactive videos that are personalized" 00:13 — News and Show Review CoHosts Griffin Sandberg — Screen Pilot Stephanie Smith Dean Schmit Tim Peter Edward StOnge Lily Mockerman Stuart Butler Show Notes 00:01 — Introduction to Griffin about ScreenPilot 01:19 — Revenue strategists essential during, after pandemic 01:40 — Airbnb Raises Another $1B, One Week After Last Round Expect Hotels to Mimic the Airline Merger Playbook After the Last Recession https://skift.com/2020/04/16/expect-hotels-to-mimic-the-airline-merger-playbook-after-the-last-recession/ Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast /  Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast"  No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show".  simply go to http://www.hospitalitydigitalmarketing.com/live/  Thank You for the privilege of your time. Talk to you next week!

    23 min
  8. 10/04/2020

    Hospitality Marketing Show 244

    Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #244 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://surveys.google.com/ https://kingsumo.com/ https://4screens.net/ 00:08— Our Technique this week is; “Surveys, Quizzes, Polls and Contests, Oh My!” Or the art of finding out what our guests are looking forward too and when they might be thinking about it 00:14 — News and Show Review Cohosts James Gancos Robert Cole Stuart Butler Tim Peter Dean Schmit Valyn Perini Edward StOnge Lily Mockerman Show Notes 00::01 — James discusses what The Guestbook 01:16 — Findings From COVID-19 Consumer Sentiment Study 01:40 — Airbnb’s Coronavirus Crisis: Burning Cash, Angry Hosts and an Uncertain Future 01:48 — How a Dallas Skyline Icon Became a Beacon of Hope (and Good Advice) Top Story 1. Findings From COVID-19 Consumer Sentiment Study https://www.fueltravel.com/blog/shocking-results-from-the-covid-19-consumer-sentiment-study/ Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast /  Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast"  No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show".  simply go to http://www.hospitalitydigitalmarketing.com/live/  Thank You for the privilege of your time. Talk to you next week!

    23 min

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Accurate experienced advice for hospitality professionals

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