How Two Women are Disrupting the $25 Billion Bra Industry Because Women Have Settled For Too Long

Over 100 years the bra hasn't changed much. Women spend $25 Billion/ Year on their bras and yet 80% are in the wrong size and are uncomfortable. For women in outdoor sports the struggle to find a bra that supports and is comfortable has been one more place that the gear industry has failed women and made them an after-thought.

Catherine Betts, a mom of two small children, who spent her athletic life frustrated and settling with her bras, set out to change the problems women face. With a sewing machine, old sports bras, ace bandages, and saran wrap she made her first prototype. Now the Betts Fit bra is the first of it's kind and with her business partner Danielle Rees they are on a mission to change the way women are supported.

Marci Nault discusses with both owners what it takes to try to change an industry being self-funded, and why women should no longer settle for a bra that hurts their backs, necks, and that makes them uncomfortable. 

Click here to buy Betts Fit Bras and support these incredible women while you support yourself and more female gear designers. 10% of all E2T profits go to the Pay it Forward Grant.

TedX Talk on Bras: You'll Never Look at the Bra the Same Way Again https://www.youtube.com/watch?v=GrxJ-9_qXeM

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