Neuro Marketing with Dr Matt Johnson

Neuro marketing is a fairly youthful field and a swiftly growing requirement for consumer brands as they look to add further customer insights ahead of marketing and selling their products. Marketing Journeys spoke with Dr Matt Johnson, PhD, professor of neuroscience and neuro marketing at Hult International Business School, TedX speaker and author of 'Blindsight, the mostly hidden ways marketing reshaped our brains. Available on Amazon, NOW!