V66 podcast on why the podcast market isn't dead

Eric Cohen Peckham and Edward Lindqvist have a conversation with seasoned podcast profile Chris Peterson. Chris was designated to setup iHeart Media's podcast business and later moved on to assist an investment bank on significant podcast transactions such as Amazon's purchase of Wondery amongst other. Chris is frequently cited about where the podcast market is heading and in this episode we take a look at the market from four angles (i) Monetisation (ii) fragmentation/consolidation (iii) technology (iv) what is important when starting a new podcast?