CBC 2023: Experimental Hops, Beers, "Beverages," and Innovative Hop Products

In this episode of the HAAS® HopCast®, listen in as Micah Cawley, HAAS Midwest Key Account Manager, leads a conversation about all the experimental hops, beers, beverages, and innovative hop products that will be showcased at the John I. Haas booth at the 2023 Craft Beer Conference in Nashville, TN, May 7 - 10, 2023. Listen as Micah speaks with Michael Ferguson, Director of Hop Breeding, and the HAAS Brew Crew — Virgil McDonald, Brewmaster, and Max Snider and Jeff Barnes, Research Brewers — about their experience breeding and brewing with some of the newest hops and most innovative hop products available to brewers today. This year, eight “beverages” (not just beer!) were brewed specifically to be featured at the HAAS CBC booth. We say “beverages” because for the first time at CBC the Brew Crew has prepared a non-alcoholic Hop Water introducing the soon-to-be-released HopKick™ (Summer 2023). In addition, they've brewed seven beers that feature a range of exciting new hops, including McKenzie™, HBC 1134, HBC 1019, BRU-1™ and Eclipse® — as well as innovative hop products like INCOGNITO®, LUPOMAX®, Spectrum, FLEX® and Kettle Redi®. If you're a brewer looking for new flavors or enhanced brew house efficiencies, this podcast is full of ideas, insights and information.