Gym World Worldwide

John Franklin
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  • BUSINESS NEWS
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Gym World Worldwide Podcast

Gym World is a weekly show about making money in the fitness industry. Join the co-founders of Kilo, John Franklin and Mateo Lopez, as they interview some of the industry's most successful entrepreneurs.

  1. 4 DAYS AGO

    How to make your gym brand irresistible

    🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Milena Hrebacka (https://www.instagram.com/newbreedmilena/) from New Breed Design to discuss all aspects of exceptional gym branding and how to run successful gym events. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: New Breed Design - https://newbreed.design/ BOSS Thai Boxing (website) - https://bossthaiboxing.com/ BOSS Thai Boxing - https://www.instagram.com/bossthaiboxing/?hl=en  🔥 Show Notes: (00:00) Introducing Milena (3:20) Branding vs. marketing (6:45) Owning a martial arts studio (10:16) Gym rebrand case study: logo redesign (18:37) Custom gym merchandise (24:14) Gym websites (29:29) Challenges and solutions in branding (35:43) Identifying your gym's brand (38:03) Strategies for running successful gym events (44:26) Run a successful gym with Kilo (visit https://usekilo.com/) (44:58) Marketing tactics for gym events (47:11) How branding helps your gym grow (54:54) Where to go if you want to find Milena

    57 min

  2. 13 SEPT

    This large group training gym makes over $850k/yr

    🌎 In this live episode, Mateo Lopez reunites with Nick Page (https://www.instagram.com/nickpage_nx/) from The Trainer Page to share how he expanded his large group training gym from 5 to over 350 clients in 2 years. They dive into the systems that fueled his growth and why he transitioned from small group to large group training. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: The Trainer Page - https://www.instagram.com/the_trainerpage/ The Trainer Page (website) - https://www.thetrainerpage.com/  🔥 Show Notes: (00:00) Introducing Nick and his gym ownership journey (10:57) Transitioning from small group to large group (12:09) Class and training structure (13:06) The space and benefits of large group training (17:56) Packaging and pricing (19:51) Growth strategies for large group (23:22) Marketing and lead acquisition strategies (36:03) Run a successful gym with Kilo (visit https://usekilo.com/) (36:35) The sales process (48:23) Building community and brand awareness (57:31) The staff (1:00:25) What's next for Nick and the gym? (1:02:02) Where to go if you want to find Nick

    1h 3m

  3. 6 SEPT

    This gym owner grew from $2k to $900k in one year

    🌎 Mateo Lopez is joined by Nick Castiglia (https://www.instagram.com/ottawamartialarts/?hl=en) from Gracie Barra to discuss his journey from managing a gym to opening his first with just $2,000 in recurring revenue, and now owning 3 jiu-jitsu super gyms with over 1,000 members. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: Gracie Barra - https://www.instagram.com/gbbarrhaven/ Gracie Barra (website) - https://graciebarra.com/ottawa-on-canada/ Legacy Martial Arts Consulting - https://www.instagram.com/legacymaconsulting/?hl=en Legacy MAC (website) - https://legacymaconsulting.com/ 🔥 Show Notes: (00:00) Introducing Nick (7:31) Becoming a successful MMA coach (11:48) Managing a gym and lessons learned (15:23) Opening the first location (20:04) Making the gym profitable (24:26) Scaling the gym business  (27:57) Run a successful gym with Kilo (visit https://usekilo.com/) (28:31) Growing gym businesses during COVID (33:43) The secret to scaling a successful gym business (36:03) The systems and processes of the gyms today (42:50) Becoming Papa Nick and building community (47:52) Common mistakes gym owners make (49:26) Managing a healthy work-life balance (52:27) Where to go if you want to find Nick

    54 min

  4. 30 AUG

    This martial arts gym makes $200k/yr from events

    🌎 In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Brendan Kalijundic from Kalsamrit Martial Arts (https://www.instagram.com/kalsamritgym/?hl=en) to discuss how he built a martial arts gym with 700 members and earns $200k a year from fight nights. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: Kalsamrit Martial Arts (Website) - https://kalsamrit.com/martialarts/ Durham Fight Series - https://www.instagram.com/durhamfightseries/ Brendan's Charity - https://heartsformartialarts.com/ 🔥 Show Notes: (00:00) Introducing Brendan (1:27) Transitioning from professional fighter to gym owner (3:52) Opening the gym and making mistakes (10:35) Economics, packaging and pricing (13:49) Staffing and scheduling (18:27) How to make a gym more profitable (19:57) Marketing and sales strategies for a martial arts gym (28:46) They key to a successful kids program (30:19) Run a successful gym with Kilo (visit https://usekilo.com/) (30:52) Hiring staff, quality control, and retention (35:41) Expanding the gym (37:14) How to run successful martial arts events (49:17) Hearts for Martial Arts Foundation (51:19) Where to go if you want to find Brendan

    53 min

  5. 23 AUG

    How to turn online nutrition coaching into an 8-figure business

    🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez are back with Mike Doehla to discuss how he built an 8-figure online nutrition coaching empire and how he found meaning beyond work. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: Mike - https://www.instagram.com/mikedoehla/?hl=en Mike's website - https://mikedoehla.com/ 🔥 Show Notes: (00:00) Introducing Mike and being a subreddit moderator (8:03) Finding identity after selling a business (12:39) What is Stronger U Nutrition? (13:33) Spending habits and starting a pasta shop (17:33) Building an 8-figure online nutrition business (23:42) Run a successful gym with Kilo (visit https://usekilo.com/) (24:15) Importance of referrals (29:35) Challenges of adding nutrition services and standing out (38:40) Leveraging online teams and communities (40:53) What are coaches doing wrong? (46:32) What Mike would do differently today (48:54) Thoughts on branding and marketing (53:27) Where to go if you want to find Mike

    55 min

  6. 16 AUG

    This gym makes 7-figures from semi-private training

    🌎 In this live episode, John Franklin (https://www.instagram.com/johnisbuilding/) reunites with Brian Bott from Aspire Fitness to discuss the process of running a 7-figure semi-private training business. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: Brian - https://www.instagram.com/brianbottfitness/?hl=en Aspire Fitness (Rumson) - https://www.instagram.com/aspirerumson/ Aspire Fitness (Colts Neck) - https://www.instagram.com/aspirecoltsneck/ 🔥 Show Notes: (00:00) Introducing Brian (1:01) What is Aspire Fitness? (5:23) Packaging and pricing (8:00) Small group training vs. semi-private training (10:00) Transitioning from large group to a smaller model (17:58) Pricing and scheduling semi-private sessions (21:02) Run a successful gym with Kilo (visit https://usekilo.com/) (21:35) Operating two locations (27:31) Positioning the gym (31:43) Brian's career path and advice for gym owners (36:02) Maintaining a strong business partnership (38:11) Buying a million-dollar building (43:23) Other moneymaking tips (47:28) Where to go if you want to find Brian 🎙️ Listen On: Apple - https://podcasts.apple.com/ca/podcast/gym-world-worldwide/id1659702465 Spotify - https://open.spotify.com/show/7ehb62i9zloZmyBPNEg1vs

    48 min

  7. 9 AUG

    This gym added $100k revenue in 30 days

    🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite in studio with Dan Trink and Kyle Fields from The Fort NYC to break down their series of small group training gyms and how they grew revenue by $100k in 1 month. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: Dan - https://www.instagram.com/dantrink/?hl=en Kyle - https://www.instagram.com/kyle.from.the.fort/ The Fort NYC - https://www.instagram.com/thefortnyc/ 🔥 Show Notes: (00:00) Introducing Dan and Kyle (3:13) Media spend and creating content (8:16) Writing blogs and weekly newsletters (12:09) What matters most in business? (14:28) What is The Fort NYC? (19:11) Opening a new gym and managing multiple locations     (22:53) Run a successful gym with Kilo (visit https://usekilo.com/) (23:26) Packaging and pricing strategies (37:23) Challenges of a seasonal gym business (43:17) How to make an extra $100k in 1 month (46:41) Staffing multiple locations (50:51) What's next for The Fort NYC? (54:12) Tracking client training and results (59:20) Where to go if you want to find Dan and Kyle

    1h 1m

  8. 2 AUG

    These gym owners built world-class communities

    🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez are back with Gym World favorites Cassie Day (https://www.instagram.com/cassiedayyy/?hl=en) from All Day Fit and Dane McCarthy (https://www.instagram.com/mccarthydane/?hl=en) from The Athletic Clubs to break down the exceptional community-building strategies they use in their gyms. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: All Day Fit - https://www.instagram.com/alldayfit.co/?hl=en The Athletic Clubs - https://www.instagram.com/the.athleticclubs/?hl=en 🔥 Show Notes: (00:00) Introducing Dane and Cassie (3:07) Squad training vs. teams training (9:24) Building community in the gym (12:33) Classes and marketing (21:32) Gym events and social media (30:22) Expanding and interesting new concepts (33:33) Secret gym mentorship (35:40) Gym ownership and future plans (38:12) Run a successful gym with Kilo (visit https://usekilo.com/) (38:45) Advice for business growth (43:56) Where to go if you want to find Dane & Cassie

    47 min
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About

Gym World is a weekly show about making money in the fitness industry. Join the co-founders of Kilo, John Franklin and Mateo Lopez, as they interview some of the industry's most successful entrepreneurs.

Information

  • Creator
    John Franklin
  • Years Active
    2022 - 2024
  • Episodes
    90
  • Rating
    Explicit
  • Copyright
    © John Franklin
  • Show Website
    Gym World Worldwide

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