How to Stay Ahead in Recruiting: Insights from NAPS Leadership, with Trinette Cunningham and Teresa Delibert

As the recruitment industry rapidly evolves, it is crucial to stay on top of the trends shaping its future. In this episode, we talk with Trinette Cunningham and Teresa Delibert about shifts in candidate engagement, social media strategies, and the growing importance of wellness in hiring.

Trinette is the President of NAPS, the National Association of Personnel Services. She has held that office for 9 years and has been with NAPS for 23 years. 

Teresa is on the board of NAPS, and she’s here to add her perspective as a recruitment business owner with over 20 years of experience in the industry. 

I’m keen to get Trinette and Teresa’s perspective on the recruitment industry from her vantage point as the president of the oldest recruiting association in the United States.  Working with their membership of thousands of recruiters, want to explore the trends, challenges, and opportunities they’re seeing in the market.

Episode Outline and Highlights

• [01:39] Trinette shared an overview of NAPS.

• [07:23] Teresa’s role within NAPS and how she started in the recruiting industry.

• [14:41] Discussion on the current economic and recruitment climate and how NAPS supports its members.

• [21:01] Enabling diversity, equity, and inclusion. 

• [25:26] The size of NAPS membership and the value of their certification process.

• [29:06] Emerging trends of opportunities and challenges in the recruitment industry.

• [42:53] Shifting from a candidate-driven to a client-driven market.

• [45:20] Know about the upcoming NAPS conference.

Emerging Trends - Opportunities and Challenges in the Recruitment Industry

Being with NAPS for 23 years, Trinette’s insight into emerging trends in the recruitment industry is invaluable. As a recruitment leader or business owner, do you want to focus on capturing upcoming opportunities or mitigating future challenges? Below are some takeaways on the emerging trends that Trinette and Teresa shared:

1. AI Integration: AI significantly improves recruitment by automating tasks like job description writing, reducing unconscious bias, and aiding in candidate screening and interviews. AI helps recruiters become more efficient and data-driven, allowing faster decision-making.

1. Automation and Asynchronous Video: Automation is streamlining recruitment processes, particularly through technologies like asynchronous video interviews. 

1. Data-Driven Strategies: With immediate access to metrics, recruiters can be more strategic and proactive, leveraging data to enhance decision-making and performance with artificial intelligence.

1. Passive Candidates: Building long-term relationships with passive candidates (those not actively looking for jobs) is becoming increasingly important across various job levels, not just for executive roles.

1. Social Media Shift: Recruitment is moving beyond LinkedIn. Companies use platforms like Instagram, TikTok, and even Snapchat to attract younger candidates, particularly Gen Z, reflecting changing social media habits.

1. Wellness and Mental Health Benefits: Post-COVID, companies are expanding their benefits packages to include mental health and wellness programs, responding to a growing emphasis on holistic employee wellbeing.

Enabling Equity and Inclusion

Trinette and Teresa also shared how they enable equity and inclusion by working with WBC (Women Business Collaborative). 

NAPS and Trinette support DEI by fostering collaboration with industry groups focused on addressing gender inequality and promoting women in the recruitment industry. They actively engage in partnerships to provide opportunities for wo