Short Term Rental Secrets Podcast

MICHAEL SJOGREN
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Short Term Rental Secrets Podcast

The Short Term Rental Secrets Podcast is dedicated to providing actionable content to help new and seasoned real estate investors launch, automate and scale their Airbnb business and fast track their journey to financial freedom. You can enjoy the podcast and other free resources at www.STRsecrets.com

  1. Ep 215 - From Burnout to Balance: How Marisa Grover Transformed her Airbnb Co-Hosting Business

    5 DAYS AGO

    Ep 215 - From Burnout to Balance: How Marisa Grover Transformed her Airbnb Co-Hosting Business

    Are your STRs stressing you out? Marisa Grover shares how she went from 80-hour weeks crying in her closet to calm CEO in just 6 weeks. 02:27 - Overcoming Overwhelm and Transformation 04:19 - Guest Introduction: Marisa Grover 05:11 - Realizing the Need for Radical Change 08:29 - Taking Bold Steps to Reclaim Balance 09:16 - Game-Changing Documentation for Success 10:00 - Strategic VA Hiring for Freedom 11:01 - Quick, Dramatic Workload Reduction 13:39 - Mastering Delegation for Growth 14:14 - Bulletproof System Documentation 16:14 - Empowering the Team Through Leadership 19:45 - Focusing on High-Impact, Profitable Assets 24:03 - Selecting Ideal, Aligned Clients 27:00 - Building Strong Owner Partnerships 30:13 - Relentless Perseverance for Success Marisa Grover's Bio Marisa Grover is originally from Utah and then moved to Texas 4 years ago. She got into Airbnb in 2021 with a small property near the university in her town, and she loved it. What started there, turned into building a family of 9 STRs, and 10 LTRS, and then creating a cohosting company 3 times. Marisa hosted over 1,000 guests and grew from 1-55 properties in 3 years. She is a mom of two boys under 4 among all of this. Connect with Marisa Grover www.instagram.com/marisagrover Get FREE Access to our Community and weekly Trainings facebook.com/groups/strsecret

    33 min
  2. Ep 214 -Thanks for Visiting: Building Your Dream Team with Sarah Karakaian and Annette Grant

    4 NOV

    Ep 214 -Thanks for Visiting: Building Your Dream Team with Sarah Karakaian and Annette Grant

    Mike and E warmly welcome Sarah and Annette to an engaging conversation, where they share their journey from diverse backgrounds into the world of real estate and podcasting. They discuss the importance of community involvement, the evolution of their business, and the dynamics of their partnership. The conversation highlights their strategies for hiring, the significance of mentorship, and how they attract top talent while fostering a supportive work environment. Their insights provide valuable lessons for aspiring entrepreneurs in the real estate and podcasting industries. In this engaging conversation, the speakers delve into the multifaceted aspects of real estate and short-term rentals, emphasizing the importance of understanding personal values, lifestyle design, and the significance of authenticity in branding. They discuss the necessity of knowing one's numbers for financial empowerment and the value of vulnerability in personal and professional growth. The conversation also highlights the mission of 'Thanks for Visiting' in uplifting the hosting community and the critical role of property inspectors in ensuring guest satisfaction and operational success. 05:18 - Guests Sarah and Annette join. 06:00 - Guests introduce their business. 08:37 - How they entered short-term rentals. 17:12 - Tips on choosing a business partner. 20:29 - Adapting communication styles in leadership. 30:41 - Balancing career and personal life. 34:50 - Building a personal brand. 43:43 - Using a “legacy scorecard” for tracking. 48:31 - Overview of “Thanks for Visiting.” 51:34 - Top tip for rental success. Sarah and Annette's Bio As short-term rental owners and operators for 10 years and counting, Sarah and Annette founded the Thanks For Visiting podcast and their online educational platform to bring their diverse knowledge to hosts ready to grow their businesses. Sarah and Annette met at a Columbus, Ohio City Council Meeting fighting for their right to host homes on a short-term rental basis. The two shared a belief that the short-term rental industry needs hosts to be more hospitable. Every resource they’d come across in growing their own businesses was purely profit-driven, and “heads in beds” just wasn’t their style. Connect with Sarah and Annette https://www.instagram.com/thanksforvisiting_ Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

    55 min
  3. Ep 213 - Breaking Ground: The Challenges and Rewards of Real Estate Development with Isaac Oswalt

    28 OCT

    Ep 213 - Breaking Ground: The Challenges and Rewards of Real Estate Development with Isaac Oswalt

    Mike and E sit down with Isaac Oswalt, a key member of the seven-figure boardroom, to uncover the nuances of real estate development. They explore Isaac's Spillway Lodges project, a 36-key resort in Bel Air, Michigan, and differentiate between real estate developers and builders. Isaac provides practical guidance on starting in real estate development, highlights the importance of clear vision, financial planning, and strategic relationship-building, and underscores the significance of community engagement. The discussion covers the financial dynamics of development, early-stage steps like due diligence and feasibility studies, and strategies for influencer marketing and SEO to boost business growth. Listeners will gain invaluable insights into creating impactful community projects and building long-term wealth in real estate development. 00:00 Introduction 00:29 Meet Isaac Oswalt 01:31 Isaac's Real Estate Journey 02:14 The Spillway Lodges Project 08:24 Development vs. Building 11:34 The Role of a Developer 13:51 Key Relationships in Development 18:36 Navigating Local Government for Development 20:03 Is Money a Barrier to Entry in Development? 21:03 Steps to Secure and Develop Land 22:23 The Importance of Patience and Capital in Development 26:03 Balancing Active and Passive Income 29:08 Introducing Spillway Lodges 32:35 Marketing Strategies for Hospitality Projects 35:41 Final Thoughts and Success Secrets Isaac Oswalt's Bio Isaac Oswalt is a real estate developer of boutique resorts and workforce housing. He created a 36-unit boutique resort in Bellaire, Michigan, called Spillway Lodges. He owns a development, construction, and management firm—1983 Company. Based in West Michigan, they execute their business throughout the state and empower other current and future developers to create long-term assets within their own communities. Connect with Isaac www.instagram.com/isaacoswalt isaac@1983company.com Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

    38 min
  4. Ep 212 - Building Your Brand with Erik Cabral

    21 OCT

    Ep 212 - Building Your Brand with Erik Cabral

    Mike and E welcome branding and marketing expert Eric Cabral. Together, they explore the critical facets of building personal and business brands in today’s market, focusing on the short-term rental industry. Eric, a seasoned professional with nearly 30 years of experience, shares his inspiring journey from corporate life to founding his creative and podcast agency. The discussion provides actionable insights on simplifying branding efforts, leveraging personal networks, documenting one’s journey, and overcoming imposter syndrome. Key takeaways include practical advice on content creation using accessible tools, strategic messaging, and the effective use of podcasts as a marketing tool. Emphasis is placed on the importance of humility, persistent learning, and maintaining a service-oriented, purpose-driven mindset to achieve both personal and professional growth. Listeners are encouraged to embrace a higher purpose, serve their audience genuinely, and invest in long-term relationships and marketing strategies to ensure sustainable business success. 00:00 Introduction to the Podcast 00:20 Today's Episode Overview 01:39 Guest Introduction: Eric Cabral 02:25 Eric's Journey in Branding and Marketing 04:11 Transition to Real Estate Investing 07:38 Building a Personal Brand 11:57 Practical Tips for Content Creation 18:06 Shiny Object Syndrome: Juggling Multiple Roles 18:26 Finding Your Niche: The Power of Intentional Branding 19:47 Consistency is Key: Building Your Platform 21:04 The Long Game: Podcasting Tips and Strategies 23:59 Outsourcing and Leveraging Your Podcast 27:08 Overcoming Content Creation Fears 31:19 Living in Service: The Ultimate Success Secret 34:08 Final Thoughts and Resources Erik Cabral's Bio Erik Cabral is a leading expert in brand development, trusted by Fortune 100 and Inc. 5000 companies to define and deliver their core messages effectively. Having built thousands of brands over his quarter-of-a-century career, Erik has now created a stage that he's shared with powerhouse brands like Shark Tank's Matt Higgins and Kevin Harrington, VaynerMedia, David Meltzer, and Hal Elrod of the Miracle Morning. Erik is known for his expertise in branding, content creation, podcast strategies, and community building. As the founder of On Air Brands, Be Your Brand, PodMAX, and the Mindado Investment Group, Erik is dedicated to helping entrepreneurs develop their personal and corporate brands through podcasting and media strategies. His work has been featured in major publications and has contributed to raising millions in capital for his investor clients. Connect with Erik www.erikcabral.co https://www.instagram.com/erikecabral https://www.facebook.com/erikecabral https://www.linkedin.com/in/erikcabral/ https://www.youtube.com/@erikcabralbrand Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices

    36 min
  5. Ep 211 - Giving Back Through Short Term Rentals with Debbie Todd

    14 OCT

    Ep 211 - Giving Back Through Short Term Rentals with Debbie Todd

    Mike and E sit down with guest Debbie Todd about how she has incorporated giving back into her short term rental business. Debbie shares her journey from acquiring rental properties for personal use to creating a charitable initiative where 5% of booking revenue is donated to charities chosen by her guests. She elaborates on the growth of this mission into a broader community effort, including initiatives like donating goods and participating in local community service. With the goal of inspiring other rental hosts to also engage in charitable activities, Debbie emphasizes the impact of communication and fostering a community among hosts and guests. The episode highlights the value of finding purpose and fulfillment beyond financial success, encouraging listeners to consider the broader impact of their business activities. 00:00 Introduction and Welcome 00:26 Weather and Gratitude 01:32 Introducing Debbie Todd 02:58 Debbie's Journey into STRs 04:25 The Give Back Initiative 09:46 Expanding the Impact 19:42 Future Vision and Community Involvement 26:00 Final Thoughts and Success Tips Debbie Todd's Bio Debbie Todd is a mother of three, physical therapist, and co-founder of The Woodlands at Hocking Hills in Logan, Ohio with her husband Jeff. Together, they remotely manage two multigenerational vacation rentals from Columbus, Ohio. Passionate about giving back, they support 12 charities, sponsor a child through Compassion International, and offer free stays to those in need, all through their vacation rental platform. Since 2021, they’ve contributed nearly $53,000 and volunteered extensively to impact their community. Debbie recently partnered with the Hocking Hills Tourism Association to launch Hocking Hills Gives Back. Debbie's work goes beyond just hosting and hospitality; she actively involves her children, guests, and the community in efforts to make a greater impact, fostering unique and purposeful connections. Her inspiring story has been featured on podcasts, radio shows, and in various publications, including her chapter in Hospitable Host, Volume 3. After years of pursuing her vision and seeking to expand her reach, Debbie partnered with Hospitable Hosts to launch the Hospitable Hosts Impact Community. This initiative provides hosts around the world various opportunities to give back through real estate, strengthening the global impact of the short-term rental community. Connect with Debbie https://www.instagram.com/hospitablehosts https://www.instagram.com/debbie.monti.kay https://www.hospitablehosts.com/give-back Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices

    28 min
  6. Ep 210 - Hurricane Helene - 3 Lessons Learned for Airbnb Hosts with Tyler Coon

    7 OCT

    Ep 210 - Hurricane Helene - 3 Lessons Learned for Airbnb Hosts with Tyler Coon

    Mike and E sit down with Tyler Coon from Western North Carolina. The team discusses the impact of a recent storm that resulted in millions losing power. Highlighting the quick recovery efforts, such as linemen from Canada and Mexico working together, the episode provides valuable insights into handling short-term rental challenges during natural disasters. Key topics include setting up a game plan for storm aftermath, dealing with insurance claims, and repurposing properties for disaster relief housing. Listeners are encouraged to have proper insurance, including loss of rents coverage, and strategies to attract long-term and emergency response bookings. Practical steps are shared for protecting property owners, guests, and co-hosts to ensure business continuity even in crisis situations. Additionally, adjustments in marketing and safeguarding operations during emergencies are discussed, emphasizing community support and effective communication. 00:00 Rebuilding After the Storm: A Global Effort 00:36 Welcome to the Short Term Rental Secrets Podcast 01:09 Storm Preparedness and Response 03:23 Introducing Tyler Coon: Expert Insights 04:56 Tyler's Personal Storm Experience 08:45 Navigating Insurance and Repairs 15:28 Managing Bookings and Misinformation 17:53 Immediate Impact and Response 18:25 Handling Cancellations and Prioritizing First Responders 19:53 Media Perception vs. Reality 22:56 Community Mobilization and Support 24:51 Insurance and Co-Hosting Considerations 27:01 Long-Term Recovery and Preparedness 33:27 Conclusion and Final Thoughts Tyler Coon's Bio Tyler Coon is the premier real estate agent of choice when it comes to Short Term Rental acquisitions. As your partner in the process of finding your next investment, Tyler and his Savvy Realty team stand by your side. From purchasing directly with Tyler in the North Carolina mountains to other vacation destinations in the country, a Savvy Agent will always be the best choice for your next investment. Connect with Tyler www.calendly.com/TylerCoon https://www.instagram.com/savvy.realty/ Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices

    35 min
  7. Ep 209 - Boutique Hotel Con Recap

    30 SEPT

    Ep 209 - Boutique Hotel Con Recap

    Mike and E discuss the invaluable mindset of always being a student and never assuming you know everything. They kick off with personal updates, including recent birthdays and travels, then delve into highlights from Blake Daley's Boutique Hotel Con. Key takeaways include advanced strategies for raising capital through storytelling and the importance of clarity in investment goals. They stress the significance of setting focused goals and maintaining an accountability system to keep motivated. The discussion also includes planning for the upcoming quarter, emphasizing personal growth, mental discipline, and the power of a strong 'why'. Tune in for practical advice on advancing your short-term rental business and achieving your goals. 00:00 Introduction 01:26 Gambling and Personal Preferences 02:09 Boutique Hotel Con Recap 04:23 Raising Capital and Pitching Deals 07:13 Hotel Operations and Team Building 07:59 Networking and Personal Stories 12:34 Mindset and Decision Making 18:15 Setting Effective Goals 19:02 Building a Dream Facility 20:32 The Importance of Personal Branding 21:09 Launching Group Coaching 21:32 Purpose of Goals: Growth Over Achievement 22:52 Accountability Partners and Goal Setting 24:34 Protecting Your Goals 26:51 Balancing Responsibilities and Ambitions 28:01 Pushing Beyond Comfort Zones 28:55 The Power of Vision and Persistence 34:16 Join the STR Secrets Community Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices

    35 min
  8. Ep 208 - Buying Your First Boutique Hotel with Kim Herrlein

    23 SEPT

    Ep 208 - Buying Your First Boutique Hotel with Kim Herrlein

    Kim Herrlein, a seasoned professional in the luxury STR space, shares her journey from managing high-end short-term rentals to acquiring and transforming boutique hotels. Listeners will learn about the unique challenges and rewards of venturing into the boutique hotel market. Topics include the importance of admitting gaps in knowledge, designing bold and eclectic spaces, dealing with booking platforms, and fostering effective team collaboration. Kim’s fearless, community-driven approach and her focus on creating unique, curated experiences offer valuable insights for anyone interested in hospitality or real estate investment. 00:00 Overcoming the Fear of Learning 00:11 Introducing Kim Herrlein: From STRs to Boutique Hotels 02:00 Kim's Journey into Real Estate 05:12 First STR Project: Transforming a Home for Large Groups 10:21 Mindset and Overcoming Fear in Real Estate 20:17 Scaling Up: From STRs to Boutique Hotels 25:12 Revitalizing the Community 27:30 Designing a Boutique Hotel 28:32 Challenges in Renovation 32:20 Operational Differences: STRs vs. Boutique Hotels 35:19 Tech Stack and Online Presence 43:11 Marketing and Group Buyouts 46:15 Final Thoughts and Success Tips Kim Herrlein's Bio Kim Herrlein is the Chief Leisure Officer at Purveyors of Leisure, a boutique vacation rental management company in Greater Palm Springs, Southern California. Kim’s interest in travel began at a young age when she was fortunate enough to spend holidays abroad in Europe, traveling with extended family and friends, temporarily residing at unique vacation rentals; such as a magical poolside villa in the south of France, an enchanting Tuscan castle and vineyard, or an artsy Swiss chalet. Her love of travel, art and architecture, and design was ignited and more poignantly, a simple joy was sparked, gathering with loved ones on vacation was fun! Connect with Kim https://linktr.ee/purveyorsofleisure https://www.faintingcouch.com https://www.facebook.com/The.FaintingCouchHotel/ https://www.instagram.com/the.faintingcouch/ Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices

    48 min
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The Short Term Rental Secrets Podcast is dedicated to providing actionable content to help new and seasoned real estate investors launch, automate and scale their Airbnb business and fast track their journey to financial freedom. You can enjoy the podcast and other free resources at www.STRsecrets.com

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