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‘Don’t be the magpie’ - how marketers need to avoid overlooking the essential elements of a plan for the sake of the quick fix. With the constant pressure to present value, busy marketing teams frequently fall victim to short term fixes leading to influences on a strategy that are subjective and poorly informed. It’s all too easy to lean on short term fixes at the expense of the essentials that make up the foundation of a good marketing strategy that will last into the long term. Th...

On average, we spend around 90,000 hours of our life working. Life is too short, and it is so important that we spend those hours in a job, and indeed a company, where we are happy. Getting to do what we love each day and being presented with lots of learning and development opportunities is key to us being fulfilled at work and making the most of our careers. Working in a business where I feel valued is incredibly important to me and I’m a big advocate for not staying in a job where you...

Earlier this year the CIPR published ground-breaking analysis of census data about PR practitioners, undertaking by Chalkstream. This is the first study of its kind involving data from the 2021 census and the latest in a series of Chalkstream studies investigating the population of UK PRs. It covers off all sorts of demographic information, including sex, age, religion, passports and even how many practitioners own second homes. The results pose a significant ...

It is a truth universally acknowledged that organisations are only ever one social media post away from a crisis. But social media is also an opportunity – to turn those crisis situations around, to learn what your customers think about you and to build relationships with the stakeholders that matter most. In this podcast, James talks about how the social housing world, which is on the cusp of a new era of consumer regulation, is communicating with the residents the sector exists to serv...

Join Olivia Hullah and Asif Chodury on this podcast episode as they share Olivia's incredible journey from a marketing apprentice to the Marketing Manager at Trust Electric Heating, all by the age of 22. The episode delves into the challenges and triumphs of marketing radiators ethically in a Net Zero landscape while making it exciting and personal.Get ready for an insightful conversation that explores the unfiltered life of working in a small company, apprenticeships, the sustainable future,...

Growing up, Sonia thought that she wanted to be a lawyer. At the age of 18 this all changed. In this episode, Sonia opens up about the some of the challenges and pressures she’s faced growing up in an Indian/Asian community and how she’s worked through these to break into the world of comms. She shares some personal experiences of bias and how she’s worked hard, and how she feels she must continue to prove herself to progress her career as a woman of colour. In this episode be prepared to go ...