Campaign podcast

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Campaign podcast Podcast

Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts Hosted on Acast. See acast.com/privacy for more information.

  1. What makes an agency brand?

    2 DAYS AGO

    What makes an agency brand?

    Agency brands have been through the wash this year with a laundry load of mergers, acquisitions, closures and some clean and sparkly new shops. In this episode, the Campaign editorial team discuss how agency brands become distinct and recognisable and what concoction of ingredients help them create their own brand. From famous leaders and agency names, to office location and calibre of clients, Campaign's journalists investigate what happens when an agency gets bought (in light of NCA's sale to WPP) and how shops stand out among the competition. Hosted by tech editor Lucy Shelley, this episode includes Maisie McCabe, UK Editor; Charlotte Rawlings, senior creativity reporter and Gideon Spanier, UK editor-in-chief. Spanier takes us through the history of how some of the UK's biggest agencies, including WPP and Saatchi & Saatchi, became who they are today. McCabe examines some of the top creative agency brands and Rawlings suggests that if agencies are so good at building brands for clients, do they need to take a dose of their own medicine? Further reading: WPP buys New Commercial Arts as founders hit jackpot again What does adland think of NCA’s sale to WPP? Ogilvy and NCA chiefs on M&A deal, sharing talent and why rivals should be ‘frightened’ WPP merges VMLY&R and Wunderman Thompson Will advertising agencies survive? Laura Jordan Bambach, Hannah Matthews and Fern Miller unveil 'advanced' creative agency WPP makes £2.8bn annual loss after Covid hits value of agencies WPP’s Mark Read on the outlook for 2024, bonuses, fewer freelancers and job cuts Maurice Lévy on his Publicis legacy: handing power to Arthur Sadoun ‘worked beautifully’ Hosted on Acast. See acast.com/privacy for more information.

    38 min
  2. What do brands lose by not having X on their plan?

    17 SEPT

    What do brands lose by not having X on their plan?

    "Who wants to advertise on Twitter with a maverick owner?," said Gideon Spanier, Campaign's UK editor in chief in this episode. Since Elon Musk took over Twitter, renamed X, journalists have been busy keeping up with the contention surrounding the platform – from cutting staff by 80% to blaspheming advertisers for withholding adspend; filing an antitrust lawsuit against GARM causing the body to close, and posting on X saying “civil war is inevitable” in the UK after the riots that took place this August. After all the controversy, many of X's largest advertisers – including Apple, Warner Bros., Discovery, Sony and Disney – have left the platform. So, in a new, revamped version of the Campaign Podcast, the editorial team ask: What do brands lose by not having X on their plan? This episode welcomes Spanier to the studio with Maisie McCabe, Campaign's UK editor, and Shauna Lewis, deputy media editor. It is hosted by Lucy Shelley, tech editor at Campaign. Read more about what was discussed in this episode: 'We can’t see brands ever returning': agency leaders on advertising with X 'Now it is war': Elon Musk’s X sues advertisers over alleged ‘illegal boycott’ Consultants call GARM antitrust lawsuit ‘disaster’ for X Elon Musk on artistic ads, 'foolish' posts and telling advertisers to go fuck themselves X officially allows ‘consensually produced’ adult content X/Twitter one year on: Site traffic is up 22.3% Media buyers: ‘Advertisers are not responsible for keeping X afloat — or shutting it down’ X-rated Elon Musk burns bridges with concerned advertisers: ‘Go F yourself’ Advertisers flee X as Elon Musk announces 'thermonuclear' lawsuit IBM suspends advertising on X (Twitter) after ads appear next to Nazi posts Hosted on Acast. See acast.com/privacy for more information.

    40 min

  3. 5 SEPT

    'There's nothing brave about running 100m' – changing the 'bullshit' Paralympics vocab

    "Language is everything" in advertising, particularly for the Paralympics. Channel 4's "Considering what?" campaign frames Paralympians as world-class athletes rather than competitors "overcoming" their disabilities. The International Paralympic Committee's “They’re not playing games” left messages on social media from the Paris Paralympic 2024 athletes saying “I won’t be participating at the Paris 2024 Paralympic Games” to then reveal that they will be "competing". This year's advertising sees a movement to correctly represent the athletic and sporting champions in the Paralympics games, kicking the "well-meant bullshit" out of its vocabulary. Going behind the scenes of these campaigns and discussing what has changed in the media for the Paris 2024 Paralympics, we speak to: Lynsey Atkin, outgoing executive creative director of Channel 4’s in-house agency 4Creative; Tom Ghiden, managing director of Joan London; Craig Spence, chief brand and communications officer at the IPC This episode was hosted by Campaign's tech editor Lucy Shelley. Further reading: Why brands need to stop talking about ‘overcoming’ disabilities Paralympians challenge perceptions in campaign ahead of Paris Games Channel 4 cuts the ‘well-meant bullshit’ in 2024 Paralympic campaign Pick of the Week: Channel 4 takes home gold in 2024 Paralympic campaign Orange “When you love sport, you love sport” by Publicis Conseil Paralympics 2024 round-up: watch the ads Channel 4 in Paralympic ads deal with TikTok Hosted on Acast. See acast.com/privacy for more information.

    25 min

  4. 2 SEPT

    Campaign podcast: Gaming ads unlocked

    Campaign teamed up with Activision Blizzard Media to explore the world of gaming ads and how brands and agencies can make the most of it. Gaming is big business - worth almost $250bn last year. Tuned-in brands are diversifying their channel mix and turning to gaming to capitalise on fandom's fierce nature and the growing attention the channel now commands.  Yet, despite being one of the world’s most popular entertainment channels, it's still one of the least understood by advertisers. In this special podcast, Campaign’s tech editor Lucy Shelley talks with Claire Nance, head of global gaming business success strategy for Activision Blizzard Media, the media arm of gaming giant Activision Blizzard which owns Candy Crush Saga, Call of Duty and World of Warcraft. Their wide-ranging conversation includes: debunking popular gaming myths, best practices for effectively reaching players, and the in-game measurements you should be paying attention to. If you want to up your ad game - listen in. This podcast episode is sponsored by Activision Blizzard Media Hosted on Acast. See acast.com/privacy for more information.

    26 min

  5. 29 AUG

    Pay, people and pitching in the spotlight

    Pay, people and pitching. Not just fantastic alliteration but also the basis for a number of features that have run over the summer using data from this year’s School Reports. Hosted by media editor Beau Jackson, who was joined by deputy editor Gemma Charles and premium content editor Nicola Merrifield, this episode digs deeper into the issues raised in the following articles: Is adland 'manipulating culture', or striking the right balance with hybrid-working rules? ‘Winners and losers’: how agency bonuses dried up in 2023 Agency pay revealed: junior wage rises slow as ‘balancing profitability gets harder’ The waiting game: agency staff churn dips as restructuring hits Why the pitch positive pledge remains a diamond in the rough Hosted on Acast. See acast.com/privacy for more information.

    25 min

  6. 22 AUG

    Taylor Swift, Kafka and Glasto: The summer of 2024's cultural highlights

    It's the school holidays. So in a more relaxed episode, the Campaign editorial team debates this summer's top cultural moments. Hosted by features editor Matt Barker, the team discusses what's been inspiring and entertaining them away from the advertising industry. TV shows, books, music, anything really! Senior creativity reporter Charlotte Rawlings educates us on Taylor Swift, tech editor Lucy Shelley talks through her theatre highlights and Barker imparts Wembley wisdom, exhibition recommendations and tales of giggling through Kafka. Hosted on Acast. See acast.com/privacy for more information.

    20 min

  7. 15 AUG

    'It's tough for WPP' – Q2 analysis | N Brown creative review | Is adland manipulating culture?

    After WPP's Q2 results, the Campaign team analyses why the agency group downgraded its annual forecast and saw revenues drop in China. Gideon Spanier, Campaign UK's editor-in-chief, discusses his recent interview with Mark Read, the chief executive of WPP, and the context behind his questioning which included the FGS sale and what's going on with Group M.Gideon Spanier, Campaign UK's editor-in-chief, sat down with WPP chief executive Mark Read to discuss the holdco's Q2 results. He is joined in the studio by Charlotte Rawlings, senior creativity reporter, who reminisces her school days with M&S and Mother's back-to-school campaign. Plus she takes us through the N Brown creative review which owns JD Williams, Simply Be and Jacamo. Hosted by tech editor Lucy Shelley, the trio discuss the latest feature from creativity and culture editor Alessandra Scotto di Santolo which digs into adland's hybrid working structure using data from Campaign's 2024 School Reports and how the industry might be "manipulating culture". Further reading: Group M appoints Zenith's Jon Stevens as chief growth officer Dentsu results: EMEA bounces back strongly as group returns to modest growth Dentsu whistleblower reports more than double amid major reforms Volvo launches review of global £353m media account Grace Francis, Jamie Mancini, Katy Collins launch Wonderful Things Hosted on Acast. See acast.com/privacy for more information.

    19 min

  8. 13 AUG

    'My response is WOW': Campaign Podcast – Andy Jex & Carren O'Keefe review latest ads

    Andy Jex, chief creative officer at TBWA\London, and Carren O'Keefe, chief creative officer at Digitas UK, join Campaign's senior creativity reporter, Charlotte Rawlings, to review some of the latest ads. Jex and O’Keefe explore the prevalent use of oil paintings and classical music in recent work. The pair discuss Bodyform “Never just a period” by Abbott Mead Vickers BBDO, Heineken “Forgotten beers” by LePub, TNT Sports “Only sport can do this” by Brothers & Sisters, Babybel “Let the goodness begin” by BETC, British Airways “A British original period drama" by Uncommon Creative Studio, and Thomas Cook and Marine Conservation Society “Deflatables” by McCann Birmingham. Further reading: Bodyform exposes menstrual health gaps in latest campaign by AMV BBDO Heineken urges socialising over sipping for International Beer Day TNT Sports launches first campaign by Brothers & Sisters Babybel celebrates summer of sport with peeling billboard British Airways launches period-drama-style safety video Thomas Cook and ocean charity spotlight inflatables' environmental impact Hosted on Acast. See acast.com/privacy for more information.

    35 min
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About

Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Campaign
  • Years Active
    2015 - 2024
  • Episodes
    298
  • Rating
    Explicit
  • Copyright
    © Campaign
  • Show Website
    Campaign podcast

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