In this episode, I speak with Xanthe Vaughan Williams, Co-founder of Fourth Day.
I started my marketing career working in PR and have always been involved in it in some way or another, working both in-house and agency-side.
What has struck me over the last decade is that - particularly in B2B - there are some pretty fundamental misconceptions about what PR actually is AND how to build a programme that drives real results.
During this conversation, Xanthe and I dissect the blurring lines between earned, owned and shared media, building value and credibility through third-party endorsements, and developing a successful multi-channel strategy centred around your company founder.
You can visit the Fourth Day website here: https://www.fourthday.co.uk/
—
Big thanks to Sopro for sponsoring this week’s episode of B2B Better. They just published "The State of Prospecting 2024" - a bumper report that offers data-backed advice on optimizing outreach. You can check it out by visiting this link.
https://sopro.io/b2b-better/
Information
- Show
- FrequencyTwice monthly
- Published26 March 2024 at 09:00 UTC
- Length40 min
- Season1
- Episode95
- RatingClean