Make It Pop: Small Business Marketing Podcast

Traditional and digital marketing strategy broken down for local small business owners, because "the biggest mistake a small business can make is to think like a small business." Facts, stats, strategy that works, and - yes - tough talk. Amy Morales, Marketing Director of Kapeesh Marketing, is a rural small business marketing expert. Once a week, she breaks marketing trends and strategies down into bite-sized tasks and challenges for moms and pops just trying to make it.