Patient Convert Podcast: Healthcare Marketing Podcast

Kelley & Justin Knott
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Patient Convert Podcast: Healthcare Marketing Podcast Podcast

Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations stay ahead in growing their practice. Lead by co-hosts, Justin & Kelley Knott, this healthcare marketing podcast talks about everything healthcare marketing including strategies, tactics, and tips to grow your healthcare organization and have fun doing it! We also interview physicians and healthcare executives on what they are doing to grow their organizations.

  1. 12/10/2023

    Reputation SEO vs Traditional SEO: Analyzing the Future of Local SEO w/ rater8 CEO Evan Steele #183

    How are online reviews shaping our healthcare choices? Joining us today to answer this question is Evan Steele, Founder and CEO of rater8, the healthcare industry's leader in online reputation management. With 25 years of expertise in healthcare technology, Evan is here to shed light on the increasing influence of reviews and ratings on individuals' healthcare decisions. He emphasizes the significance of maintaining a strong and balanced online presence to set yourself apart. Additionally, he discusses the importance of the synergy between reputational SEO and traditional SEO, and how creating valuable, engaging content can enhance your search visibility. Tune in to discover strategies for optimizing your online presence, gaining an edge on Google, and increasing patient engagement! [00:01 - 06:30] Promoting Your Business with Patient-Generated Content [06:31 - 08:46] Best Practices with The 4 R’s: Ratings, Review, Recency, and Responses [08:47 - 14:36] Pairing Reputational SEO and Traditional SEO to Increase Visibility [14:37 - 21:01] Leveraging Technology and Championing Hands-On Service to Win Customers  [21:02 - 26:48] How to Track Your Growth with rater8 and GA4 [26:49 - 29:45] Wrapping Up! Want to connect with Evan? Follow him on LinkedIn. Visit rater8’s website at https://rater8.com/ or email them at info@rater8.com. Key Quotes: "Unhappy, peeved patients are far more likely to go home and post. When you're like, oh, I love this doctor. The last thing on my mind is coming home and posting a review. But if I'm really upset, I'm going to post that one-star review.” - Evan Steele “Patients tend to just kind of look for bad things if all they see is good things online, so you want to create a balanced online reputation.” - Evan Steele Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University. Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott

    30 min

  2. 13/09/2023

    Backlink Building: Trash or Treasure for SEO? #182

    Why is backlink building a game-changer for SEO in the medical and healthcare industry? In this episode, Justin dives deep into backlink building as an essential SEO strategy for medical practices and healthcare organizations. He discusses how backlinks can increase brand awareness, drive more traffic to treatment pages or blogs, and boost domain authority in Google's eyes. Justin also shares how businesses need to focus on building trust with Google by creating quality content and getting other websites to link back to it. You'll learn about strategies like exact match anchor links, LSI keywords, directory and citation building, link swaps, and more - all designed to increase organic search traffic, lead generation, rankings, page authority, and more!  So tune in now to get all your questions answered on the power of backlink building for SEO success! [00:01 - 04:12] Backlink Building: A Solid SEO Strategy for Healthcare Organizations [04:13 - 08:26] Accelerating Domain Authority Through Backlink Building [08:27 - 12:25] Quality Backlink Building: The Benefits and Risks Explained [12:26 - 16:13] Niche-Specific Backlinking Strategies [16:14 - 18:09] Wrapping Up! Key Quotes: “The more you do backlink building to a specific piece of content or your home page as a whole, you're continuing to improve not only that page's authority score but your domain's authority score.” - Justin Knott “If you are in the medical space, or whatever industry that you're in, you want to keep the website relevancy high for the backlinks that you're receiving.” - Justin Knott “Backlinking is not only not dead, it is still critically important to be woven into your SEO program, your content development program, and the long-term success of your website's growth.” - Justin Knott Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University. Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.  Thanks for listening. Justin & Kelley Knott

    18 min

  3. 06/09/2023

    Plastic Surgery Marketing Guide to Reach Local Patients #181

    How can an omnichannel advertising approach optimize your marketing campaign's effectiveness? Today, Justin dives into the trends in plastic surgery and aesthetics practices marketing. He discusses how SEO is the key to success in this highly competitive space and how content is the biggest driver of local search rankings. He explains why investing in organic SEO and supplementing it with paid ads can benefit your surgical practice and the importance of video in plastic surgery marketing. Discover how to plan for success when creating an omnichannel advertising approach using short video assets and the best ways to prepare with themes, topics, and influencer involvement for maximum impact.  Tune in now to get these expert tips on marketing plastic surgery practices! [00:01 - 04:11] Winning the Search Game: Optimizing Your Plastic Surgery Practice with SEO and Content [04:12 - 08:09] Automating Your Process to Generate Reviews & Increase Google Business Profile Visibility [08:10 - 11:47] Leveraging Video and Social Media: Planning Ahead for Success [08:10 - 13:02] Wrapping Up! Key Quotes: “A content program is a foundational piece to SEO and winning search, especially if you're in a major metropolitan area; it really is the key driver.” - Justin Knott “If you're doing a really good job from an advertising standpoint using search ads and programmatic display advertising, you really should be able to get in front of the right type of patient with the right type of buyer profile and buyer intent.” - Justin Knott “Get video and get up there and begin an omnichannel advertising approach.” - Justin Knott Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University. Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott

    13 min

  4. 30/08/2023

    A Guide to Locum Tenens to Create Work Life Balance and Personal Branding with Andrew Wilner MD #180

    How can locums be a game-changer for achieving work-life balance?  Today, Dr. Andrew Wilner joins us to discuss how locums can be used to find work-life balance and his book The Locum Life. He shares his experience from 1982 when he first started doing locums, how it inspired him to pursue writing, and what people should be looking to get into locums work. Dr. Wilner talks about the potential risks associated with utilizing social media for physicians and how to build a personal brand online without violating HIPAA regulations.  Tune in to learn more from Dr. Wilner's wealth of knowledge about finding work-life balance through locums! [00:01 - 08:11] Finding Work-Life Balance Through Locums: An Interview with Dr. Andrew Wilner [08:12 - 15:45] Navigating the Locum Tenens World [15:46 - 23:39] The Potential Dangers of Social Media for Physicians [23:39 - 32:27] Exploring The Art of Medicine [32:28 - 35:17] Wrapping Up! Want to connect with Andrew? Follow him on LinkedIn, Twitter & YouTube. Head to his website  Resources Mentioned: The Art of Medicine with Dr. Andrew Wilner Key Quote: “If you're going to be employed, why not be self-employed and have the flexibility and freedom to work?” - Andrew Wilner Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University. Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott

    35 min

  5. 24/08/2023

    Programmatic Ads = Future of Medical Advertising? HOPCo VP of Marketing Daniel Goldberg #179

    How has social media marketing landscape evolved for orthopedic practices, and where does HopCo fit into this evolution? Join us on this week's episode as we talk to Daniel Goldberg, Senior Vice President of Marketing Communications at HopCo. We discuss how programmatic display and omnichannel marketing strategies are transforming the way orthopedic practices reach potential patients. We also explore how HopCo has seen success with its programmatic ad campaigns and the importance of investing in video assets and building trust with patients. Daniel delves into how video content allows for easier creation and instant access to high-quality content and the implication of having an operational infrastructure in place.  Tune in to learn more about the social media marketing landscape for orthopedic practices! [00:01 - 06:39] Leveraging Omnichannel Strategies with Daniel Goldberg of Hop Co [06:40 - 13:09] How to Increase ROI with Video Assets for Orthopedic Urgent Care [13:10 - 19:47] Maximizing Clicks & Conversions in Sports Medicine with Video Content [19:48 - 26:15] Invest in Operational Infrastructure and Marketing to Grow Your Orthopedic Practice [28:16 - 31:18] Wrapping Up! Want to connect with Daniel? Follow him on LinkedIn, or email him at daniel.goldberg@hopco.com  Key Quotes: "A patient's first interaction with a physician used to be the first time they saw that physician. Now it's the first time they see their video.” - Daniel Goldberg “Those physicians who have high-quality video and have those one-to-one videos where they're addressing patients talking about outcomes, and treatment philosophies, they have a significant advantage over those who don't.” - Daniel Goldberg “You have to figure out what kind of practice you have and what kind of practice you want to build.” - Daniel Goldberg Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University. Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott

    32 min

  6. 26/07/2023

    Medical Spa Lead Generation Strategies #178

    Are you ready to take your lead generation efforts to the next level and see a significant increase in your med spa's leads? In this episode, Justin talks about lead generation strategies for medical spas and cash-based aesthetics practices. He discusses the tried and true direct-to-consumer type marketing model and how website structure, user experience, and content can engage viewers and create leads. He covers the importance of SEO, backlink-building programs, call tracking and reputation programs, and much more. Tune in for an in-depth look at these key strategies for generating leads in the med spa space! [00:01 - 03:59] Lead Generation Strategies for Medical Spas and Cash-Based Aesthetics Practices [04:00 - 07:37] Make Sure You Have a Solid Foundation for SEO and Lead Generation [07:38 - 11:26] Maximizing ROI for Med Spas Through Google Ads & Cross Promotion [11:27 - 15:14] Leverage Programmatic Display to Increase Lead & Customer Acquisition [15:15 - 18:44] Wrapping Up! Key Quotes: "It really does start and end with how your website is structured, the user experience, and the flows on it." - Justin Knott "You not only have to concern yourself with getting leads through the door, but you really have to concern yourself on the close rate associated with those leads." - Justin Knott   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University. Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott

    19 min

  7. 20/07/2023

    Top Healthcare Marketing Trends You Can't Miss in 2023 #177

    What trends and strategies should you be aware of to optimize your organization's digital presence? This week on the Patient Convert podcast, Justin discusses the latest healthcare marketing trends and how they can be used to improve performance. He dives into how content can drive rankings for private practices, the importance of backlink building and video production, and the benefits of investing in social media and Google Ads. He also explores the significance of self-patient appointments, programmatic display advertising, self-pay in healthcare, and much more! Tune in now to get all the details you need to know about optimizing your healthcare organization's digital presence! [00:01 - 06:15] Balancing Content Quality & Backlink Building for Improved SEO Performance [06:16 - 12:07] Unlocking the Potential of Video Content for Medical Practices [12:08 - 18:00] Investing in Video & Google Ads for Healthcare Advertising [18:01 - 23:38] Evolving Trends in Healthcare Marketing [23:39 - 27:25] Wrapping Up! Key Quotes: "Video is king. Everybody knows that video is definitely the preferred medium for patients to build trust relationships with you as a potential provider or you as a practice about your care approach.” - Justin Knott "Content is the backbone to excellent growth SEO strategy." - Justin Knott Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University. Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott

    27 min

  8. 28/06/2023

    HIPAA Compliance and New Risks for Medical Practices From Marketing to Hosting #176

    Do you want to stay one step ahead in the realm of HIPAA compliance and digital security?  This podcast episode dives into the fascinating world of HIPAA compliance and digital security with Gil Vidal, founder of HIPAA Vault. Learn how he pivoted his successful hosting business to become a leading expert in HIPAA compliance and get tips on what medical practices should consider when looking to ensure secure digital communication. Hear why encryption is vital, discover mistakes to avoid when it comes to PHI, and learn about new regulations that are changing the game. Tune in and discover the future of HIPAA compliance and digital communication! [00:00 - 06:53]Expert Advice on HIPAA Compliance from Gil Vidals [06:54 - 14:11] HHS Guidelines on Third-Party Tracking and PHI [14:12 - 20:56] How to Address Tracking in the Digital World [20:57 - 27:27] Don't Just Entrust Everything to Your IT Guy [27:28 - 34:15] Introducing Physical Elements to Digital Security [34:16 - 37:32] Closing Segment Key Quotes: "Marketing and tracking is pivotal and key to being able to have a successful web presence.” - Gil Vidals “We can't always base everything just on software. We need something in the physical world to anchor the security.” - Gil Vidals Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University. Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott

    38 min
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Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations stay ahead in growing their practice. Lead by co-hosts, Justin & Kelley Knott, this healthcare marketing podcast talks about everything healthcare marketing including strategies, tactics, and tips to grow your healthcare organization and have fun doing it! We also interview physicians and healthcare executives on what they are doing to grow their organizations.

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