ProductLed Podcast

Wes Bush
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ProductLed Podcast

The ProductLed Podcast is a weekly interview series with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business.

  1. Episode 11: How to Execute The Product-Led Playbook

    5 DAYS AGO

    Episode 11: How to Execute The Product-Led Playbook

    In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. This is the final week in the series and concludes with a detailed overview of how to make the most of the playbook and execute it. In this episode, Wes summarizes what you’ve learned so far in the book: how to build an unshakeable foundation, how to unlock self-serve customers, and how to ignite exponential growth for your product-led business. He shares the importance of cycling through the ProductLed System many times per year and the three steps you can take today to start taking action.  Key Highlights:  01:12: Importance of a structured roadmap for PLG success01:37: Stage One: Building a solid foundation03:02: Stage Two: Unlocking self-serve customers05:22: Stage Three: Igniting exponential growth07:15: Importance of continually updating PLG components09:20: Personalized game plan for long-term growth We hope you enjoyed listening to The Product-Led Playbook! → Book your game plan here. → Buy the playbook here.

    21 min
  2. Episode 10: The Product-Led Playbook: Design a Lean Team That Gets Insane Results

    10 DEC

    Episode 10: The Product-Led Playbook: Design a Lean Team That Gets Insane Results

    In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Each week, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In this episode, Wes covers the four essential phases of building a high-performing team. First, he shares how to create an accountability chart by defining roles to focus efforts on critical functions. Next, he focuses on how to assess alignment with company values and performance by using quick and thorough audits to optimize each role. Then, he emphasizes understanding each team member's personal vision to motivate them and aligning company goals with meaningful incentives. Finally, he speaks about how to foster continuous skill growth through targeted training and one-on-one coaching, ensuring that each team member is equipped to advance company objectives effectively. Key Highlights: 00:13: Why it’s important to build an elite team03:00: Designing the team with accountability roles07:37: Conducting team audits to assess fit and performance09:00: Using quick and performance audits15:03: Aligning incentives with individual goals18:15: Setting meaningful goals and rewards21:02: Developing skills through focused coaching → Here’s where you can purchase The Product-Led Playbook.

    26 min
  3. Episode 9: The Product-Led Playbook: Translate Action Into Predictable Growth

    3 DEC

    Episode 9: The Product-Led Playbook: Translate Action Into Predictable Growth

    In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Each week, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In this episode, Wes covers the process component for predictable growth for a product-led business. He focuses on three key meeting types. First are Strategic Alignment Meetings, held quarterly to align the leadership team on long-term objectives and quarterly goals. Second, Monthly Focus Meetings break down quarterly goals into actionable monthly targets, ensuring the team dedicates 80% of their effort toward a single, high-impact focus. Finally, Weekly Accelerator Meetings are quick check-ins designed to track progress, address issues, and provide accountability on critical tasks. This rhythm of meetings drives disciplined execution, continuous alignment, and predictable growth by transforming strategy into impactful action. Key Highlights: 02:16: The importance of disciplined execution.03:30: Overview of Strategic Alignment Meetings.10:00: What Monthly Focus Meetings are and how to structure them.14:03: Purpose and structure of Weekly Accelerator Meetings.18:45: Importance of prioritizing goals and projects.22:23: Benefits of maintaining a fast execution rhythm. Here’s where you can purchase The Product-Led Playbook.

    25 min
  4. Episode 8: The Product-Led Playbook: Pinpoint Your Biggest Bottleneck with a Simple Scorecard

    26 NOV

    Episode 8: The Product-Led Playbook: Pinpoint Your Biggest Bottleneck with a Simple Scorecard

    In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Each week, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In today’s episode, Wes outlines the three phases of the data component essential for scaling a SaaS business. First, he reveals the six core metrics that matter most. These metrics are crucial to understanding user behaviour and pinpointing bottlenecks. Next, Wes introduces the weekly scorecard, a simple yet powerful tool to monitor these core metrics over time, making it easier to spot trends, identify bottlenecks, and make data-driven decisions. Finally, he explains the concept of Product Qualified Leads (PQLs) users who demonstrate high engagement and are likely to upgrade. By installing PQL tracking, teams can prioritize and convert users who are already getting value from the product. Key Highlights: 05:15: Importance of identifying core metrics.09:30: The top metrics to track for a product-led business.12:45: Setting up a weekly scorecard for your team.16:00: Identifying the biggest bottleneck through the scorecard.19:20: Understanding and identifying PQLs.23:50: How to leverage PQLs to increase conversions. Here’s where you can purchase The Product-Led Playbook.

    26 min
  5. Episode 7: The Product-Led Playbook: Convert Users To High-Paying Customers Without a Sales Call

    18 NOV

    Episode 7: The Product-Led Playbook: Convert Users To High-Paying Customers Without a Sales Call

    In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Each week, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In this episode, Wes dives into the pricing component of the ProductLed System to share how to craft a pricing strategy that converts users into high-paying customers without sales calls. He begins by emphasizing the importance of identifying value metrics, which allow SaaS companies to align pricing with the actual benefits users seek. Next, Wes discusses building a pricing matrix, a tiered structure that presents different options based on user needs. He then shares how to determine the ideal price point by testing market willingness and balancing value perception. Finally, he reveals the best practices for building a compelling pricing page, addressing user objections, and showcasing a clear ROI. This approach enables SaaS businesses to create a transparent, user-friendly pricing model that encourages upgrades and reflects real customer value. Key Highlights: 00:00: Introduction to value-based pricing.05:10: Identifying your value metrics.10:25: Building an effective pricing matrix.15:30: Determining the ideal price point.20:45: Constructing a compelling pricing page.23:55: Addressing common user objections.28:40: Demonstrating a clear ROI to encourage upgrades. Here’s where you can purchase The Product-Led Playbook.

    32 min
  6. Episode 6: The Product-Led Playbook: Showcase Your Product’s Value In 7 Minutes or Less

    12 NOV

    Episode 6: The Product-Led Playbook: Showcase Your Product’s Value In 7 Minutes or Less

    In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Each week, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In today’s episode, Wes explores creating a frictionless onboarding experience to showcase a product’s value in under seven minutes. He introduces the Bowling Alley Framework, a strategy to direct users quickly to the value of a product by mapping out the shortest path—from sign-up to success. Wes explains that effective onboarding should eliminate unnecessary steps, label essential ones, and set up “bumpers” to guide users back if they stray. Product bumpers, like tooltips and progress bars, keep users on track, while conversational bumpers, such as emails and support messages, re-engage users who have dropped off. This combined approach helps retain new users and boosts their likelihood to upgrade. Key Highlights: 00:44: Importance of an effortless experience for retention.02:09: Overview of the Bowling Alley Framework.04:36: Building a straight line for users to see value.10:08: Adding profiling questions to personalize the user journey.14:28: How to streamline onboarding and reduce the number of steps19:05: Role of product and conversational bumpers to re-engage users You can buy The Product-Led Playbook here.

    29 min
  7. Episode 5: The Product-Led Playbook: Build an Offer So Good Your Ideal Users Can’t Say No

    5 NOV

    Episode 5: The Product-Led Playbook: Build an Offer So Good Your Ideal Users Can’t Say No

    The Product-Led Playbook: Build an Offer So Good Your Ideal Users Can’t Say No In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. For the next two months, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In today’s episode, Wes focuses on building an irresistible offer for your business. He emphasizes three essential pillars of an offer: result, advantage, and assurance. The "result" targets measurable outcomes, while the "advantage" differentiates the product from competitors, and "assurance" addresses user concerns about switching. He warns against common mistakes like vague messaging, lack of enhancements, and poor structure, which weakens the offer. Wes explains enhancers, such as scarcity, urgency, and bonuses, to elevate the offer's appeal. He also provides a structured approach to a compelling offer page with sections like hero, problem, solution, risk reversal, and call-to-action.  Key Highlights 00:44: Importance of a compelling, self-serve offer.01:20: Key mistakes in when presenting your offer. 05:19: Introduction to the Five-Star Offer Generator Framework.07:00: Explanation of the three pillars: result, advantage, and assurance.18:06: Enhancing offers with exclusivity and bonuses.31:33: Structure of an ideal offer page. You can buy The Product-Led Playbook here.

    34 min
  8. Episode 4: The Product-Led Playbook: Decide What to Give Away vs. What to Monetize

    29 OCT

    Episode 4: The Product-Led Playbook: Decide What to Give Away vs. What to Monetize

    In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Over the next three months, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In today’s episode, Wes explores the critical decision-making process of what to give away versus what to monetize in a product-led business. He emphasizes that the most successful models are intentional and strategic. Using real-world examples like Tettra, Wes illustrates how a freemium model can unlock long-term user value and how offering limited free features can lead to higher retention and conversions.  He dives into the different types of free models—such as freemium, opt-in, and usage-based trials—and provides actionable tips on finding the best fit for your business. He introduces the DEEP framework (Desirable, Effective, Efficient, Polished) to help businesses design a powerful free model that delivers tangible value upfront without overwhelming users.  Key Highlights: 1:14: What makes an intentional free model2:12: Case study: Tettra’s switch to freemium3:17: Key benefits of the DEEP framework6:40: How to build user trust with value11:20:  Practical steps to define your beginner level22:05: The PCR test for finding solutions32:06: Understanding opt-in and opt-out models You can buy The Product-Led Playbook here.

    44 min
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About

The ProductLed Podcast is a weekly interview series with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business.

Information

  • Creator
    Wes Bush
  • Years Active
    2019 - 2024
  • Episodes
    251
  • Rating
    Clean
  • Copyright
    © 2023 ProductLed Inc
  • Show Website
    ProductLed Podcast

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