The changing landscape of data privacy and what marketers need to know

In this episode, Search Laboratory’s Founder Ian Harris, is joined by Jimmy McCann, Head of Digital Strategy, and Pete Whitmarsh, Head of Paid Media. They are also joined by Meghan Bazaman, Senior Marketing Analyst at Getapp, a Gartner company, to discuss the ever-changing landscape of data privacy and what marketers need to know. They cover the various changes to data privacy in recent years, and the impact on analytics, as well as marketing tracking and execution. They also explore compliance, user sentiment and behaviour, the latest technological updates and what marketers should be doing now.