Top Quartile

Dan Marks
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Top Quartile Podcast

Top Quartile brings you stories from the front lines of growth in community focused financial services. Each episode features thought leaders offering insights on what's driving growth in customers/members, loans, deposits, and digital channels at community banks and credit unions around the country.

  1. Strategies for smart growth going into 2024

    08/11/2023

    Strategies for smart growth going into 2024

    Description: Chris Nichols, Director of Capital Markets at SouthState Bank discusses key strategies for growth in the current environment with Dan Marks.   Key points covered include:   Chris’ background and role  The interplay of balance sheet, income statement, and hedging strategies in the current environment  How Chris’ team enables banks to implement the right balance sheet and customer tactics   The importance of prioritizing customer relationship growth and picking the right areas to focus on in order to earn above the banks’ cost of capital Best practices in driving relationship deposit growth  How data, machine learning, and practical analytics can and should inform prioritized focus  Chris’ perspective on what we will all wish we knew about 2024 ahead of time by the time we get to 2025 and look back on the year

    23 min

  2. 25/10/2023

    Using behavioral data to drive member experience improvements

    David Eldred, Chief Experience Officer of Solarity Credit Union, joins Dan Marks to discuss how he has used practical behavior-driven data to be a foundation for driving growth and improvement of the overall member experience.  Key points covered include:   David’s career progression and current role  The growth trends that lead to a strategic imperative to put the member at the “center of the universe”  Tools and techniques to discover member preferences and differences by persona  How data drove the process and was used to tailor member communication  Best practices for change management both inside of the credit union and with the members  Key trends and emerging opportunities  David’s hobby as a board game publisher. See this link to discover his game: RPG Battles Home - RPG Battles

    38 min

  3. 26/09/2023

    A leading Chief Digital Officer’s perspective on growth

    Description: Doug Peacock, EVP and Chief Digital Officer of Associated Bank, joins Dan Marks to discuss how he is leading a Digital First/Product First strategic initiative to use digital channels to enhance the overall customer experience and profitable revenue growth at the bank.   Key points covered include:   Background and current role  Growth at Associated Bank The key growth drivers digital channels enable at the bank  How advanced data analytics informs strategy and the impact AI will have  Prioritizing engagement, retention, and originations with digital channel capabilities How the digital experience supports sales both in the digital channel and in other channels  The changing role of the contact center to support the overall experience The importance of developing curiosity as a key leadership trait

    27 min

  4. 23/08/2023

    Current state of the Martech ecosystem and where the puck is going

    Scott Brinker, Editor at chiefmartec.com and VP of Platform Ecosystem at HubSpot, joins Dan Marks to discuss what the current state of the art looks like in the world of Marketing Data, Marketing Automation, AI, and the interaction of the different market participants.    Key points covered include:   Scott’s background and experience in the space both as a founder of chiefmartec.com and in his current role. Key trends related to marketing data, AI, and no code/low code capabilities. How the landscape has changed since first-generation platforms such as Unica, Eloqua, and Marketo. The key benefit of a platform-based approach and how it is particularly relevant in periods of rapid innovation. Key considerations in highly regulated industries like financial services. Does Scott have a crystal ball that reveals the key trends to watch over the next 3-5 years? Tune in to find out.

    37 min

  5. 26/07/2023

    Midpoint 2023 Industry Trends & Best Practices for Balance Sheet Growth

    Tim Keith, CEO of Infusion, joins Dan Marks to discuss current trends, opportunities for raising deposits for banks and credit unions, interest rates, and best practices.  Key points covered include:   Trends we are seeing as we work with clients all over the country at the start of 2H 2023.  What we are seeing today regarding raising deposits efficiently and effectively with the huge focus on deposits over the last 6-9 months.  Opportunities banks who need deposits should be focusing on as high probability wins and any similarities or differences for credit unions.  How loan growth has changed with the current interest rate environment.  What we are seeing regarding channel mix and best practices for execution.

    34 min

  6. 03/05/2023

    Using data to increase relevance and build better relationships

    David Hall, SVP, DX Director with Bank of Hawaii, joins Dan Marks to discuss key lessons learned during his history working across the front lines and back office at Zions, MX, and now at BOH, using data and personalization to make a difference in areas that really matter to customers.  Key points covered include:  David’s background and current role at Bank of Hawaii.  What David learned mixing tunes in the 90s.  What growth has been like at Bank of Hawaii recently.  How David’s experience as both a banker and FinTech executive uniquely informs his perspective.  How David sees consumer behavior changing fundamentally versus more cyclical changes driven by the economic/rate environment.  What David thinks about the intersection of media channels and sales/service channels.  How data informs the strategy being put in place at Bank of Hawaii.  Overall observations and lessons learned that David believes would be helpful to other bankers.  David’s advice to his younger self based on what he knows now, having served at multiple banks and in Fintech.

    39 min

  7. 27/03/2023

    Driving revenue growth through data-driven marketing and sales 

    Steve Mertz, EVP of Growth & Strategy with People First Federal Credit Union, joins Dan Marks to discuss how their team is leveraging data to boost member and revenue growth. Key points covered include: Steve’s broad background with banking and credit unions and how that has prepared him to drive the overall growth agenda at People First Steve’s passion for family and baseball  The new executive team at People First being in place to accelerate growth after a period low to no growth The challenge in brand perception and delivery that had to be addressed as a foundation How to use data-driven insights to effectively coordinate marketing and sales activities  Where Steve sees the puck going in applying data to generate tangible revenue outcomes  Setting an array of proactive touchpoints to communicate to members in the way that they have signaled they prefer – including emerging channels like text and OTT video Proactively generating sustainable low-cost funding to continue driving top quartile loan growth  Steve’s mix of experience including brokerage licensure, branch service, and sales management

    34 min

  8. 14/03/2023

    Building essential leadership muscles for strong growth

    D.G. Markwell with Credit Union Leaders joins Dan Marks to discuss leadership skills, best practices, and habits that will be essential to maintain strong growth into the future. Key points covered include: How D.G.’s background growing a credit union from $100M to over $2B in assets set the stage for Credit Union Leaders  How the mission of Credit Union Leaders helps the industry grow Competing with the big banks and supporting communities  How leadership looks in the digital age  Best practices in data-driven digital growth and keeping a heart and passion for the community How credit unions under $5B can tap into essential data-driven expertise without having to hire full time Leadership essentials looking out 36 months, including: Empathy, mental health, digital transformation, the culture of data-driven decisions, financial education, marketing, and product development  How to build teams effectively by relaxing and embracing the process – not to worry, but also recognize different talents and skills on the team   Forbes article that DG mentioned.

    31 min
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About

Top Quartile brings you stories from the front lines of growth in community focused financial services. Each episode features thought leaders offering insights on what's driving growth in customers/members, loans, deposits, and digital channels at community banks and credit unions around the country.

Information

  • Creator
    Dan Marks
  • Years Active
    2021 - 2023
  • Episodes
    25
  • Rating
    Clean
  • Copyright
    © 2021
  • Show Website
    Top Quartile

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