104 - Who is influencing whom?

With the recent news of Jay Shetty’s background being fabricated, it’s clear we don’t do enough vetting of wellness and self-help creators. Well, actually we don’t do well with vetting any influencers. 

We know influencer marketing is a billion-dollar industry but what do we really know about who is selling us products? Or courses? Or supplements? 

This week Alyssa and Dakota delve into the Jay Shetty mess, along with discussing how consumers can do better with determining who is behind many of these large influencer accounts while learning how to push through the layers of misinformation and even how to be a better influencer yourself. 

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. 
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. 
Instagram: @aly_b_yyc