Audrey Migot Adholla talks finding clarity and finding brand focus and managing a business during a global health crisis

This is episode #3 where I am joined by jewellery designer Audrey Migot-Adholla.

ABOUT AUDREY:

Audrey is the founder of Yala Jewellery an award-winning made in Kenya jewellery brand. In our conversation we talk about the meaning of sustainable luxury, collaborating with her artisan producers across continents, managing a business during a global health crisis, her thoughts on the spotlight being shone on black creatives as a result of Black Lives Matter.

We talk about:

• Juggling all the hats in business
• What led her to start a jewellery brand
• What it is like working the 9-5 then 5-9
• The role of mentors in helping her to start and grow her business
• Finding brand focus and how she did that
• Managing time and energy while going through the process
• Perfection - outsourcing weaknesses as much as she can
• Successfully working and collaborating with artisans
• Harnessing the power of networks to find people to work with
• Making the partnerships work across different continents, the role of technology, working out what can be done, and managing quality control
• Her sampling process
• The importance of sustainable luxury
• Getting Certified B Corp
• Managing Logistics
• Managing a business during a global health crisis
• The impact of BLM and the conflicted feelings as a result of the increased attention on black creative businesses
• How to stay the course

Links and resources mentioned in this episode:

Etsy

The Wayback Machine

London College of Fashion

Shopify

WhatsApp

Certified B Corporation

The Guardian Newspaper

Ella’s Kitchen

Companies House

What it feels like to keep a small business going during a global health crisis

@influencerpaygap

Where you can go to find out more about Audrey and Yala Jewellery: www.yalajewellery.com

@yalajewellery

Get the full show notes at: www.atelier55design.com/podcast 

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