How to Build an effective GTM and Partnership Program for Your SaaS with Barrett King #228

Barrett King is the Sr. Director of Revenue at New Breed, a HubSpot's top solutions partner, on a mission to help unlock meaningful growth. He is a highly motivated leader with over a decade of experience in building partnerships and executing go-to-market strategies for SaaS companies.

His expertise includes creating and implementing sales and marketing plans for improving customer engagement and retention.

In this episode we cover:

• 00:00 - Intro
• 01:27 - Introduction to New Breed
• 03:15 - Working With HubSpot in 2024
• 09:27 - Crafting GTM Strategy with 3 Pillars
• 14:29 - Effective B2B SaaS Partnership Programs
• 17:07 - AI Tools in the Sales Coaching Process
• 22:29 - HubSpot Usage of AI
• 26:20 - Barrett's Favorite Activity To Get Into a Flow State
• 27:07 - Barrett's Piece Of Advice For Your Younger Self
• 28:14 - Barrett's Biggest Challenges at New Breed
• 30:07 - Instrumental Resources For Barrett's Success
• 32:39 - What Does Success Mean for Barrett Today
• 33:42 - Get In Touch With Barrett

Get In Touch With Barrett:

Barrett's LinkedIn

Barrett's Podcast

Mentions:

HubSpot

Dan Tyre

Jonathan Burg

Brian Halligan

Dharmesh Shah

Tag Us & Follow:

Facebook

LinkedIn

Instagram

More About Akeel:

Twitter

LinkedIn

More SaaS Podcast Episodes

SaaS Consulting Services

How To Value Your SaaS Company