SPA Girls Podcast – EP469 – Marketing, Selling Wide & Direct Sales – with Rebecca Hefner

Rebecca Hefner is a USA Today bestselling author who is a passionate advocate for authors to reach more readers through publishing their books across a wide number of retailers, as well as on their own store. This episode she shares how she juggles her writing over three pen names, creating a monthly schedule for easy marketing and social media wrangling, and lots more marketing advice for connecting with readers.

Rebecca’s has also created an amazing tools for authors:

The website is BuyDirectFromAuthors.com. Here are the FAQs for authors who want to list their stores: Buy Direct From Authors FAQ

Romance Audiobookworms – Stuff Your Earbuds events. The website is RomanceAudiobookworms.com. Here are the FAQs for authors who want to participate in the event: Romance Audiobookworms FAQs.docx

Indie Audiobook Deals. There are lots of opportunities for authors to promote their wide audiobooks here: For Authors

The 3 apps Rebecca finds most helpful on Shopify are: Selleasy (upsell app), King Linked Options (allows authors to combine separate product pages so they appear as variants on the same page), and Frequently Bought Together.

Rebecca’s bio:
USA Today bestselling author Rebecca Hefner writes steamy Romantasy and Dystopian Romance with sexy silver-fox heroes and the badass women who bring them to their knees. She also writes steamy Contemporary Romance under Ayla Asher, mostly with main characters over 35, because people of all ages deserve steamy romance too.

Rebecca’s other passion is teaching authors how to be successful with wide audio and direct sales. She believes wide and direct selling is the future, and thinks corporate retailers have too much control over authors’ catalogs and readers. Join her as she chips away the big retailers’ market share one day at a time.😊

Find her at: rebeccahefner.com, buydirectfromauthors.com and her facebook group Marketing Audiobooks Wide

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