What are you doing to increase your sales? On today’s episode I am going to talk about the sales channels that you must use in order to increase your sales. You know, the times when you had to knock doors and offer your products and services are over. Right now at this very moment, there are millions of people around the world looking at their mobile phones, right? They are using them to make phone calls, video calls, send messages, check their emails but most importantly, people are watching and interacting with social media channels. Social media has become, and listen carefully to this, your main sales channel today. In particular, the best sales channels to show and promote your products and services are: YouTube, Instagram, Periscope and Anchor. Why? Well, let’s start with YouTube. YouTube is the king of video. You have heard that an image is worth a thousand words. A video is worth a million words. Today, people can watch your videos anywhere anytime. With YouTube, you can produce videos using your phone with amazing quality and they can be watched on any device, from an Apple, Android, Amazon, Roku and Windows device.. Isn’t that amazing? Just imagine the audience that you can build to make them aware of your brand is humongous. Next, Instagram. Instagram its the perfect place to show pictures of your products, your services and even yourself. You can share individual photos in square or full size format, galleries of 10 photos and videos, 1 minute videos in square format, vertical photos and 15-second vertical videos with different layers of text and graphics if you like. You can also create live streaming videos, loop videos with Boomerang, collages of photos with Layout, lapse videos with Hyperlapse and full time videos with IGTV whichs stands for Instagram TV. The possibilities are endless, don’t you think? Next, Periscope. With Periscope you can create live streaming videos in vertical and horizontal format. Live streaming can be a powerful way to show your products and services in real time in a casual way. Your live streaming videos can be very spontaneous since you don’t have to edit them and many people love this. People can interact with you in real time through Periscope’s Live Chat so you can answer questions and read comments. And since you can connect Periscope to your Twitter account, your audience can be much bigger. Finally, there is Anchor. Anchor is the perfect place to create your podcasts. A podcast is like a radio show that is transmit it through Apple Podcasts, Spotify Google Podcasts and other audio internet platforms. With Anchor, you can produce your episodes using the tools available and you can use your iPhone, iPad or the Web to create them. So, if you really want to increase your sales and make more people aware of your brand, products and services, these social media channels are the way to go.
