The Creative Minute

Shana Yurko
The Creative Minute

🎙️ Welcome to The Creative Minute! A podcast for the multi-passionate millennial who’s obsessed with personal growth, creativity, and entrepreneurship. 🙋🏻‍♀️ My name is Shana, and I’m a super nerd about all things content and marketing! In this space we are unscripted and loving it 🔥 sharing stories, tips, and actionable steps that will help you get from where you are now - to where you want to be. 😎 We’re talkin’ - how to chase after the best and most authentic version of yourself - in your life, business, relationships and more! So pull up a seat 🪑 and let’s have a brunch-style chat 🥂about: 💜 Business 💜 Creativity 💜 Mindset 💜 And all the weird stuff in between that makes up life Let’s get into it!

  1. 2 DAYS AGO

    16 // [STRATEGY] 15 YouTube Secrets to EXPLODE Your Channel!

    Want to explode your YouTube channel growth? These 15 insider secrets will help you create binge-worthy content that attracts your ideal audience. In this episode, I'm sharing the top YouTube strategies I've learned along the journey of growing my channel to 1 million views! Drawing from a background in infomercial production, I'm breaking down actionable tips for optimizing your content, increasing viewer retention, and building a loyal following. You'll hear about: - Creating a "Netflix effect"  - The importance of scripting and using teleprompter apps - How to optimize for viewer retention and keywords - Strategic content pillars and branding - Thumbnail best practices and analytics guidance - Including credibility factors and calls-to-action - Why consistent content beats viral hits - Tips for building camera confidence   Episode Links & Resources: Grab the freebie! 25 YouTube Secrets E-book Access The YouTube Lab What's in this episode: [00:00:01] Welcome to The Creative Minute! [00:00:44] 25 YouTube Secrets E-book [00:02:06] Secret #1: Creating the Netflix effect [00:02:27] Secret #2: Planning and scripting [00:02:53] Secret #3: Using teleprompter apps [00:03:29] Secret #4: Viewer retention strategies [00:04:00] Secret #5: Keyword optimization [00:04:35] Secret #6: Content strategy beyond viral videos [00:05:32] Secret #7: Camera confidence [00:06:03] Secret #8-9: End screens, cards, and B-roll [00:07:02] Secret #10-11: Branding and calls-to-action [00:07:58] Secret #12: Content pillars [00:10:59] Secret #13: Thumbnail strategies [00:12:04] Secret #14: Analytics approach [00:12:40] Secret #15: Including credibility factors

    15 min
  2. 28 JAN

    15 // [INTERVIEW] Transform Your Business with Human Design with Anna Nichols

    Did you know you have a business superpower? It's called your Human Design!    In this episode, I'm sitting down with my friend and human design expert, Anna Nichols, to discuss the fascinating world of human design in business. Anna breaks down the different human design types and how understanding your unique design can transform your business approach. From manifestors to reflectors, learn how each type has specific strengths and ways of operating that can be leveraged for greater success and alignment in your business.   You'll hear about: What human design is and its origins The five different energy types and their population percentages Specific business tips for each human design type How to align your business with your human design The importance of surrounding yourself with the right energy Strategic hiring based on human design types Real-world examples of human design application in business The intersection of business strategy and spiritual alignment Anna's personalized human design business report How different types can work together effectively in business relationships   Episode Links & Resources: Get your Free Human Design Chart! Access the Free online Human Design for Biz Gates Library Get your unique Human Design for Business Report!     What's in this episode: (01:06) Introducing Anna Nichols, Leader in Human Design for Business (02:36) What is Human Design? (04:20) Importance of Alignment in Business (06:03) Leaning Into Your Unique Human Design (10:06) Tips for Manifestors in Business (14:21) Tips for Generators in Business (20:27) Tips for Projectors in Business (22:26) Tips for Reflectors in Business (32:03) Practical Hiring Tips Based on Human Design (43:12) Exciting New Business Resource - The Human Design for Business Report

    47 min
  3. 4 JAN

    14 // [PERSONAL GROWTH] Leverage Your Human Design to Make Video Marketing Feel EASY

    Let's talk about Human Design & Video Marketing. Ever felt overwhelmed, stuck, or just plain exhausted while creating video content? It turns out, the way you approach video marketing might need a little tweaking based on your Human Design type! This episode is brimming with valuable insights to help you tailor your approach and work smarter, not harder.   Unlock the potential of human design in your video marketing strategies. Learn how different energy types can optimize their approach for better results. Projectors: Managing energy, overcoming bitterness, and seeing social media as a long-term strategy. Reflectors: Creating in supportive environments and maintaining a consistent brand identity. Manifestors: Balancing control, collaboration, and clear communication. Generators: Avoiding burnout and finding enjoyment in video creation. Manifesting Generators: Embracing a dynamic personality while managing multiple projects.   What's in this episode: 03:36 Video marketing expertise enhanced by human design. 06:54 Understand energy types to improve business skills. 12:42 Awareness minimizes frustration, powering creative consistency. 15:59 Multi-passionate nature leads to inconsistency issues. 18:54 Market confidently: No invitation needed for visibility. 21:49 Film where you're comfortable, avoid loud areas. 26:43 Plan video, understand design type, leverage strengths. 29:55 Diverse content and authenticity engage audiences successfully. 31:26 Reflectors offer fresh perspectives, resonate with audiences.

    36 min
  4. 18/12/2024

    13 // [INTERVIEW] Enneagram Secrets for Boosting Creativity and Personal Growth with Ashton Whitmoyer-Ober

    Unlock creativity with insights from Enneagram expert Ashton Whitmoyer-Ober in this engaging episode hosted by Shana Yurko. Learn how different Enneagram types express and develop their unique creative skills. Episode Summary: In this episode, Shana Yurko (she/her) welcomes Enneagram Ashton (she/her), an expert in personal development, Enneagram, and human design, to discuss how understanding your Enneagram type can enhance your creativity and personal growth. The conversation delivers deep insights for listeners seeking to leverage their unique strengths and developmental areas, both in personal and professional spheres. Key Points: Using the Enneagram for Creativity: Different Enneagram types express creativity in unique ways: Encouragement to broaden the definition of creativity and utilize personal Enneagram traits for growth. Guest Segment - Enneagram Ashton: Ashton's Background: A psychologist with over five years of experience using the Enneagram for personal and professional development. Helps clients understand the "why" behind their behaviors. Discussion on Enneagram and motherhood: Shared experiences of new motherhood and how Enneagram insights helped in emotional management. Avoid labeling children with Enneagram types too early; adolescence is a more appropriate age for self-assessment. Enneagram System Overview: Originates from ancient systems and gained popularity through social media. Detailed explanation of Enneagram types from Type 1 (The Reformer) to Type 9 (The Peacemaker) Cultural Reflection: Millennials' interest in self-understanding contributing to the Enneagram's popularity. Applying Enneagram Insights in Work and Relationships: Understanding between different Enneagram types can enhance team dynamics and personal relationships. Personal growth through identifying and leveraging strengths and "areas for growth."   Connect with Enneagram Ashton! Work with Ashton: enneagramashton.com/ig-links Website: enneagramashton.com Instagram: https://www.instagram.com/enneagramashton/    Connect with Shana! Website: shanayurko.com Instagram: @thecreativeminute.podcast @ShanaYurko   Loved this episode?  Share it with your friends or on your Instagram story! Tag @thecreativeminute.podcast and let others know what you loved about the show.   Episode Links & Resources: Visible Visionaries Collective Membership Enneagram Ashton Books: “The Enneagram for Relationships” and “The Enneagram Made Simple” Recommended Enneagram Tests: Truity Enneagram Institute Contact: For inquiries or to connect with the Creative Minute team, visit shanayurko.com/contact . Thanks for Listening! Be sure to subscribe, leave a review, and share this episode with friends who might find it valuable. We appreciate your support in spreading the word. Stay creative! 🌟

    47 min
  5. 09/12/2024

    12 // [PERSONAL GROWTH] Overcome Video Creation Blocks Using the Enneagram

    Welcome back to The Creative Minute, where your host, Shana Yurko, dives into the rich intersection of personal growth, creativity, and entrepreneurship. In this episode, Shana reveals how you can use your Enneagram to overcome obstacles in video content creation. Get ready for actionable insights tailored to your unique personality type. Key Topics Covered: 00:00:00 - Introduction to Creative Minute Shana introduces the episode, expressing her excitement about helping entrepreneurs use their Enneagram types to overcome obstacles in video creation. 00:00:30 - Something Cool, Weird, and Lame Segment Intro to the Something Cool, Weird, & Lame segment! Starting with a success story about improving a client's Instagram reach by 300%, and a few funny stories about Shana’s kids. 00:03:08 - Using Enneagram in Business The importance of understanding oneself through the Enneagram to enhance personal and business growth  00:05:42 - Enneagram 1: The Perfectionist An in-depth look at Enneagram 1 traits and how their perfectionist tendencies can hinder video content creation, along with tips to overcome these obstacles 00:09:02 - Enneagram 2: The Helper Shana explains the characteristics of Enneagram 2 and their struggles with self-promotion in video creation, offering advice on how to reframe video content as a service to others 00:12:04 - Enneagram 3: The Achiever  Insight into Enneagram 3 traits, their focus on image and success, and how these can lead to burnout and inauthentic content, with tips for balancing authenticity and ambition. 00:15:08 - Enneagram 4: The Individualist Creative challenges faced by Enneagram 4s, including perfectionism in their artistic vision and strategies for consistent content creation 00:21:50 - Enneagram 8: The Challenger A breakdown of the traits of Enneagram 8, their struggles with appearing vulnerable and taking feedback, and how embracing vulnerability can enhance their video marketing 00:24:04 - Enneagram 9: The Peacemaker Shana covers the Enneagram 9 personality, emphasizing their tendencies toward procrastination and avoiding attention, and encourages them to confidently share their views 00:26:55 - Closing and Free Resource  Share your experiences! And don’t forget to download your copy of the Enneagram & Human Design Video Cheat Sheet.     Resources Mentioned: Enneagram and Human Design Video Cheat Sheet - https://shanayurko.lpages.co/enneagram-human-design-video-marketing-cheat-sheet/      Connect with Shana: Website: shanayurko.com Instagram: Podcast: @thecreativeminute.podcast Educational Content: @ShanaYurko Call to Action: Loved this episode? Share it with your friends or on your Instagram story! Tag @thecreativeminute.podcast and let others know what you loved about the show.

    4 min
  6. 01/10/2024

    11 / [PERSONAL GROWTH] The Entrepreneur's Guide to Enneagram and Human Design [MUST-HAVE Self-Awareness Tools]

    Episode Summary: Welcome back to The Creative Minute, where your host, Shana Yurko, dives into the rich intersection of personal growth, creativity, and entrepreneurship. In this episode, Shana shares the two most effective self-awareness tools that have significantly impacted her life and business: the Enneagram and Human Design. Key Topics Covered: Introduction to the Episode (00:00:01) Shana sets the stage for today's discussion, focusing on tools to level up your personal and professional life. Understanding the Enneagram (00:07:17) Definitions, personal insights, and how it can be applied to life, business, and relationships. How the Enneagram Can Improve Business Dynamics (00:11:14) Enhancing leadership, decision-making, team dynamics, and personal growth through understanding your Enneagram type. Personal and Relational Growth Using the Enneagram (00:15:08) How knowing each other’s Enneagram type has strengthened Shana and her husband's relationship and her friendships. Diving Into Human Design (00:17:43) Introduction to Human Design, its elements, and how it combines various methodologies for personal insights based on birth information. Human Design in Life, Business, and Relationships (00:18:57) How to use your Human Design type to create more ease and flow in your life and business, and to improve relationship dynamics. Applying Human Design in Entrepreneurship (00:20:21) Specific examples of how understanding Human Design can help in business strategies and reducing burnout. Resource Announcement for Entrepreneurs (00:26:49) Shana has created a downloadable PDF guide on using Enneagram and Human Design in video marketing for entrepreneurs. Resources Mentioned: The Enneagram Made Easy - Book Link   PDF Guide on Video Marketing and Self-Awareness Tools Download Here Enneagram and Human Design Test Links - Enneagram Test | Human Design Chart Connect with Shana: Website: shanayurko.com Instagram: Podcast Instagram: @thecreativeminute.podcast Educational Content: @Shana.VideoCoach Personal Profile: @ShanaYurko Call to Action: Loved this episode? Share it with your friends or on your Instagram story! Tag @thecreativeminute.podcast and let others know what you loved about the show. Next Episodes Teasers: Stay tuned for upcoming episodes featuring an Enneagram expert and a Human Design for business expert. Ensure you are subscribed to the podcast so you don't miss these deep dives into self-awareness tools tailored for entrepreneurs.

    7 min
  7. 13/08/2024

    10 // [INSPO] The Making of Creator House Denver! [Turning a gray-core home into a vibrant photo destination]

    In this exciting episode of The Creative Minute, Shana walks us through the inception, planning, and execution of Creator House Denver, a vibrant and uniquely themed Airbnb created with content creators and influencers in mind. Shana dives deep into the creative process, from choosing paint colors and themes for each room to the logistical challenges faced along the way. This episode serves as a treasure trove of insights for anyone interested in creative home transformation projects - or thinking outside of the box    **Episode Highlights:** Introduction to Creator House Denver:   - Overview of the Airbnb and its unique purpose for content creation and events.   - Vision behind turning a gray-core home into a vibrant photo destination. Creative Planning and Execution:   - Detailed walkthrough of the planning process using Canva for visualizing designs.   - Themes and decor of each room, including the Sunshine Room, Secret Garden Room, and Fairytale Room.   - Challenges faced, such as repainting and multiple iterations for achieving the perfect look. Unique Features and Final Touches:   - Special features like the watercolor themed getting ready room with six vanities.   - Outdoor space considerations for functionality and aesthetics.   - Custom-built phone booth and its integration into the overall design. Behind-the-Scenes Insights:   - Stories of trial and error, comical frustrations, and ultimate success in executing the vision.   - The methodology behind choosing furniture, color palette, and decor to create a cohesive experience.   - Reflections on the creative process and how it translated into the final product. Resources Mentioned: - Visit https://creatorhousedenver.com  for more information, to book your photoshoot, your event, or to book a stay! - Check the house out on Instagram >>>  https://instagram.com/creatorhousedenver  - Watch the empty house tour on Shana Yurko's YouTube Channel: https://youtu.be/1U_yCPwsi-E Interested in a behind-the-scenes look or want to collaborate? Head to shanayurko.com for all the ways to connect and work together. --- Liked this episode? Share it with a fellow millennial entrepreneur and make sure to tag us on Instagram so we can personally thank you for getting the word out there.  Stay tuned for more episodes on "The Creative Minute" where we talk about life, entrepreneurship, creativity, and everything in between.   //COME SAY HI! Instagram (shanayurko) Instagram (The Creative Minute Podcast) YouTube  Twitter    //SHOP MY PRODUCTS! Social Video Academy (Attract hot leads with video on Instagram & YouTube!) The Instagram Video Kit (52 Plug-and-play video scripts)  Reels Roadmap  (Grow your biz with Instagram Reels!) Video Equipment 101 (Recommended equipment for beginner, intermediate and advanced-level creators)   //FREE RESOURCES: Video GROWTH Method (free masterclass!) Get Confident On-Camera (free mini-course!) Grow on YouTube  (Free Guide!)  Define Your Personal Brand (Free Guide!)  Recommended Video Gear (PDF guide with links!) The Weekly Rundown (my weekly newsletter!)   //MY FAVE BIZ RESOURCES: TubeBuddy (YouTube Growth Tool)  ManyChat (Instagram Messaging Automation) Honeybook (client management)  Epidemic Sound (royalty-free music)  Get Started Free on ConvertKit (email marketing)

    18 min
  8. 13/08/2024

    9 // Welcome to SEASON 2! [Pivots, Reinvention, and What's Next]

    Hi there, welcome back to the Creative Minute podcast! In this episode, your host Shana Yurko is kicking off Season 2 with renewed energy and exciting plans for the show. After taking some time off during her pregnancy and postpartum period, Shana is raring to go with more consistent episodes packed with actionable tips, engaging stories, and lots of creativity as always. She'll be doing more solo episodes as well as interviews with amazing guests. Behind the scenes, Shana has been busy realigning her business to work smarter. She's revamping her digital offerings with updated best practices and can't wait to share more details in upcoming episodes. Plus, she's diving back into more in-person client work with photo and video shoots, which she loves. Shana also gives a sneak peek into her latest venture - turning a rental property into the super Instagrammable Creator House Denver Airbnb. Stay tuned for a full episode on that soon! As always, Shana wants to hear from you, the listener, on what topics and guests you'd like to see featured. Connect with her on Instagram @shanayurko or @thecreativeminute to share your ideas. Get ready for an exciting, fun-filled season 2 of the Creative Minute podcast with Shana!   Key moments: Introduction (00:00:01) Welcome to The Creative Minute podcast hosted by Shana Yurko Shana shares her background as a video producer, photographer, marketing strategist, and content creator   Season 2 Overview (00:01:19) - Shana discusses what to expect in Season 2 of the podcast - More consistent uploads compared to Season 1 - Actionable tips and stories incorporating creativity in every episode - Solo episodes and interviews with amazing guests   Business Updates (00:02:08) - Shana's recent business pivots and realignments - Restructuring offers and revamping digital products - Expanding services to include more in-person work like video and photo shoots - Providing affordable digital products to help a larger audience grow their businesses   Creator House Denver (00:04:16)  - Shana's new Airbnb rental property turned into an Instagrammable spot - Features over 25 photo backdrop walls - Upcoming episode dedicated to the creation and vision behind Creator House Denver   ______________________   Liked this episode? Share it with a fellow millennial entrepreneur and make sure to tag us on Instagram so we can personally thank you for getting the word out there.  Stay tuned for more episodes on "The Creative Minute" where we talk about life, entrepreneurship, creativity, and everything in between.   //COME SAY HI! Instagram (shanayurko) Instagram (The Creative Minute Podcast) YouTube  Twitter    //SHOP MY PRODUCTS! Social Video Academy (Attract hot leads with video on Instagram & YouTube!) The Instagram Video Kit (52 Plug-and-play video scripts)  Reels Roadmap  (Grow your biz with Instagram Reels!) Video Equipment 101 (Recommended equipment for beginner, intermediate and advanced-level creators)   //FREE RESOURCES: Video GROWTH Method (free masterclass!) Get Confident On-Camera (free mini-course!) Grow on YouTube  (Free Guide!)  Define Your Personal Brand (Free Guide!)  Recommended Video Gear (PDF guide with links!) The Weekly Rundown (my weekly newsletter!)   //MY FAVE BIZ RESOURCES: TubeBuddy (YouTube Growth Tool)  ManyChat (Instagram Messaging Automation) Honeybook (client management)  Epidemic Sound (royalty-free music)  Get Started Free on ConvertKit (email marketing)

    1 min

About

🎙️ Welcome to The Creative Minute! A podcast for the multi-passionate millennial who’s obsessed with personal growth, creativity, and entrepreneurship. 🙋🏻‍♀️ My name is Shana, and I’m a super nerd about all things content and marketing! In this space we are unscripted and loving it 🔥 sharing stories, tips, and actionable steps that will help you get from where you are now - to where you want to be. 😎 We’re talkin’ - how to chase after the best and most authentic version of yourself - in your life, business, relationships and more! So pull up a seat 🪑 and let’s have a brunch-style chat 🥂about: 💜 Business 💜 Creativity 💜 Mindset 💜 And all the weird stuff in between that makes up life Let’s get into it!

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