The Marketing Millennials

Daniel Murray
The Marketing Millennials Podcast

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights. From building profitable newsletters, to scaling on TikTok: Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen. If you want to be part of The Marketing Millennials community, join in the conversation at: Linkedin: https://www.linkedin.com/company/the-marketing-millennials Instagram: https://www.instagram.com/the_marketing_millennials And if you love the show, tell a friend. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

  1. 279 - How to Create a Community-Driven Social Media Strategy, with Will Allred

    6 DAYS AGO

    279 - How to Create a Community-Driven Social Media Strategy, with Will Allred

    Looking for innovative ways to stand out in your content marketing?    In this ep, Daniel sits down with Will Allred, co-founder of Lavender, to discuss the power of community and unique content strategies for LinkedIn. With a powerhouse marketing strategy, Will opens his playbook to explain exactly how Lavender is dominating social media.   Discover how Lavender is revolutionizing B2B content marketing and building a rabid base of loyal followers through consistency and founder involvement. Plus, learn why Will believes in avoiding gated content and the importance of playing to your strengths.  Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live   00:00:05 - Co-founder of Lavender Talks Email Marketing and Community 00:03:49 - Building a Community-Driven Tech Company 00:05:31 - Building Community on LinkedIn: Tips and Tricks 00:15:05 - Playing to Your Strength: The Key to Successful Events 00:18:20 - Innovate Your Content with Familiarity 00:26:47 - Standing Out in a Commodified Content Market 00:33:39 - The Annoyance of Gated Content 00:38:20 - Connect with Lavender on LinkedIn 00:39:51 - How to Stand Out in Marketing   Follow Will:  LinkedIn: https://www.linkedin.com/in/williamallred/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

    40 min
  2. 278 - The Secret Formula to Creating a Killer GTM Strategy, with David Malpass

    10 SEPT

    278 - The Secret Formula to Creating a Killer GTM Strategy, with David Malpass

    Discover the secrets to successful go-to-market strategies and product-led growth with David Malpass, the SVP of Apollo, as he shares his experiences and insights on reinventing the wheel, understanding and implementing products, and creating word-of-mouth through content, branding, and community. Learn how to set up a strong go-to-market foundation, avoid vanity metrics, and find excellent product-market fit.    Plus, David discusses the importance of expertise in content creation, the role of product marketing, and the value of investing in demand generation. Don't miss out on this valuable conversation with a marketing expert who's been there and done it all. Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live   00:04:05 - Reinventing the Wheel: From Engineering to Content Strategy 00:12:22 - The Art of Building a Go-to-Market Strategy 00:13:01 - Finding Product Market Fit and Go-to-Market Strategy 00:15:46 - The Challenges of Implementing a Product 00:18:33 - Scaling Your Product: Foundation First 00:24:32 - The Power of Content Marketing 00:29:57 - Expertise Drives the Best Content 00:33:57 - Paid Advertising: Testing Messaging Strategies 00:38:21 - Invest in Demand Generation for Marketing Success 00:40:34 - Apollo IO: Making World-Class Go-to-Market Accessible   Follow David:  LinkedIn: https://www.linkedin.com/in/davidmalpass/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

    42 min
  3. 277 - Secrets to Hiring Great Talent, with Kasim Aslam

    6 SEPT

    277 - Secrets to Hiring Great Talent, with Kasim Aslam

    Hands down one of the most captivating conversations we’ve had on The Marketing Millennials Podcast TO DATE. Hiring great talent, delegation tactics, the importance of focusing on employees’ strengths, Kasim breaks it all down. If you’re a Marketer on a small team looking to scale within your budget, THIS is the episode for you. Oh and one more thing, Kasim also shared a tip he uses called 'fly traps' to streamline the hiring process and why an executive assistant can be a game-changer.  Let’s get into it. 00:32 Rethinking Employee Performance 02:30 Secrets to Hiring Great Talent 16:28 The Role of Executive Assistants 20:50 Delegating Access and Security 23:26 Changing Mindsets on International Hiring 25:17 Finding Specialized Roles 26:02 Effective Hiring Strategies 30:31 Hiring Philosophy: Focus on Strengths Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live Follow Kasim: LinkedIn: https://www.linkedin.com/in/kasimaslam/    Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

    39 min

About

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights. From building profitable newsletters, to scaling on TikTok: Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen. If you want to be part of The Marketing Millennials community, join in the conversation at: Linkedin: https://www.linkedin.com/company/the-marketing-millennials Instagram: https://www.instagram.com/the_marketing_millennials And if you love the show, tell a friend. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

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