Understanding the basics of market research, human rationality and how it affects consumerism.

In this episode, Paul and James along with Faisal Khan (VP Products at D/A) explore and discuss the basic understanding of market research and how the rationality of human beings ultimately effects choices and decisions in consumerism.

They also talk about the history of market research and how significant it is to adapt to the new tools available in order to effectively reach target markets in a digital first marketplace.