jobTopia with Tony Moore

Tony Moore
jobTopia with Tony Moore Podcast

The future is fascinating

  1. 27/12/2023

    Decadent and Creamy! The Italian Gelato and Frozen Dessert Bar: Popbar, with Reuben BenJehuda, CEO

    Season 3, Episode 64: Summary In this conversation, Tony Moore, the founder of Pop Bar, discusses the origins and success of his gelato popsicle business. He explains how the idea for Pop Bar came from his desire to create a product that combined his love for gelato with the convenience of a popsicle. Rueben shares insights into the seasonality of the business and the importance of using fresh ingredients. He discusses the challenges and benefits of franchising, as well as the impact of COVID-19 on the industry. Rueben emphasizes the importance of customer loyalty and creating unique experiences for customers. He concludes by discussing the expansion of Pop Bar and where to find their products.   Takeaways   Pop Bar was created to combine the smoothness and density of Italian gelato with the convenience of a popsicle. The business experiences seasonality, with the impact of winter varying depending on location and store type. Using fresh ingredients and making the pops in-house sets Pop Bar apart from other ice cream parlors. Franchising has been a successful growth strategy for Pop Bar, with organic interest from people who try and love the product. Customer loyalty is fostered through a loyalty program and personalized communication, and creating unique experiences is key to standing out in the food industry. Entrepreneurs should expect highs and lows, constantly strive to improve their business, and focus on creating something special that sets them apart. Pop Bar has locations in several states in the US, as well as in Canada and Portugal, and is continuing to expand. Pop Bar products can be found in their stores, on their website, and on Amazon. Popbar: Website Linkedin Instagram Facebook Connect with Reuben Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

    24 min
  2. 10/11/2023

    The Farmer Foodie with Ali Elliott, Founder and CEO

    Welcome to another episode of Winning at Work! Today, we're joined by Ali Elliot, the organic foodie behind Cashew Parm, a dairy-free, vegan sensation. Ali's Creations Ali introduces her remarkable product, Cashew Parm, which currently comes in two delectable flavors: Golden Chedda and Italian Herb. It's a game-changer for those seeking dairy-free, vegan options. Versatile and Available Farmer Foodie products can be found both online and at select retailers in New York, Massachusetts, and Connecticut. What sets Cashew Parm apart is its incredible versatility. Recipe creators have been using it to make dips, sauces, and spreads. Ali's Journey Ali shares her origin story, including her transformative experience WWOOOFing in Alaska after graduating in 2016. Her internship, managing a small plot of land, deepened her connection to food. The Power of Branding Although Cashew Parm is incredibly versatile, Ali realized that consumers make buying decisions in mere seconds. This insight led her to brand her creation under the "parm" category because everyone knows what to do with a shaker bottle of parmesan cheese. Retail Updates and Co-Branding Ali gives us an update on her retail presence and discusses her exciting co-branding initiatives. Micro-Influencers and Social Media Strategy Learn about Ali's approach to using micro-influencers and her effective social media strategy in promoting Cashew Parm. Season 3, Episode 63: Farmer Foodie: Website Linkedin Instagram Facebook Pinterest TikTok Youtube Connect with Ali Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

    23 min

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