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BBNmixtape Podcast

Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.

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  1. EPISODE 1

    Interview with Latané Conant, CRO of 6sense

    In this episode of BBN Mixtape, Andrew Haussegger of Green Hat interviews Latané Conant, CRO of 6sense. They cover a wide range of topics including the current state of the marketing industry and the challenges and opportunities that lie ahead and the impact of AI on marketing. Latané also shares insights on budget allocation, the role of the CRO, and the application of marketing strategies to post-sale activities.

    31 min

  2. EPISODE 2

    Navigating Japan: Expert Insights on B2B Success and Digital Trends

    In this episode, Annette Fernandes is joined by Robert Heldt, CEO of BBN's partner agency, Custom Media, based in Tokyo, Japan. we'll explore everything from the importance of market understanding and the nuances of business etiquette in Japan to effective marketing strategies and the impact of digital transformation on B2B communications. Robert will also share his top advice for foreign companies aiming to make their mark in Japan and discuss emerging trends that could redefine the future o...

    47 min

  3. EPISODE 3

    Trends Survey for Central and Eastern Europe

    In this episode of BBN Mixtape, Ed Davis speaks to three BBN Partners based out of Central and Eastern Europe: Pavel Marek of Marco based out of the Czech Republic, Attila Rasko of ContentPlus, which is located in Hungary and Andrei Stoica, who is the namesake of Stoica and operate out of Romania. These group of Partners recently partnered together along with a fourth organization, eMarketing Stars, to survey nearly 40 corporate marketing leaders in the region about what is working, best...

    38 min

  4. EPISODE 4

    Thought Leadership with Raffy Vota of LinkedIn

    Thought leadership is a powerful tool for building trust and credibility, attracting high-quality leads and employees, and strengthening relationships. It requires authentic and consistent communication from executives who are seen as industry experts. LinkedIn provides a framework for executives to identify their brand archetypes, such as visionary, evangelist, guide, or mentor, and align their content with their passion points. The three P's model (profile, publishing, participation) helps ...

    32 min

  5. EPISODE 5

    Global to Local: The case for localization with Geri Sancho of LinkedIn

    On this episode of BBN Mixtape we sit down with Geri Sancho of LinkedIn and discuss localisation of content and campaigns and how it is crucial for businesses that want to enter new markets and maintain a consistent global brand image while being relevant to local consumers. During the podcast Geri hits on adapting global marketing strategies to meet local market needs, including cultural, social, and regulatory differences. She also discusses how companies often struggle with effectivel...

    34 min
See All Season 5 (5)

About

Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.

Information

  • Creator
    BBN
  • Episodes
    39
  • Seasons
    5
  • Rating
    Clean
  • Copyright
    © 2024 BBNmixtape
  • Show Website
    BBNmixtape

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