The Unshakable Company™ Podcast

Kathryn Binkley
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The Unshakable Company™ Podcast Podcast

The Unshakable Company™ Podcast is where you discover what really works to sustainably scale and lead your small business. From marketing and sales to hiring, management, mindset and more, you’ll learn the essential elements for generating predictable profit and unmatched freedom. You’ll hear from Kathryn Binkley, Business Coach for multi 6 and 7-figure business owners. Learn more at theunshakablecompany.com.

  1. 27/11/2023

    156: Balancing Short-Term Execution with Sustainable Growth

    Balancing Short-Term Execution with Sustainable GrowthAs a business owner, your focus is often split between the immediate needs of your business and planning for the future. However, as your business grows and you have a team, you can't always be the one focused on the short term. Today, we’re talking about what it would look like for you, as the business owner, to focus on vision, strategy, and growth while your team is executing the day-to-day. In This Episode You’ll Learn: The importance of delegating daily tasks to the team while you focus on visionary leadership and problem-solving to ensure sustainable growth.What it actually means to work ON your business instead of IN your business, including what to prioritize as CEO.Why transitioning from short-term to long-term focus to drive sustainable growth is not an overnight process, and how to get started today. Next Steps: Join The Unshakable Company™ Incubator Let’s Connect Follow the Podcast Follow The Unshakable Company on InstagramFollow Kathryn Binkley on InstagramFollow The Unshakable Company on Facebook Follow & Review on Apple Podcasts: Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one.  Search for the podcast in your podcast app (The Unshakable Company™)Scroll down and click 5 starsTap “Write a Review” & enter a brief reviewPress sendAs a thank you, you can get access to The Expansion Code: How to Increase your Profitability, Scalability, and Sustainability ($297 Value) by submitting a screenshot of your 5-star review here or email hello@theunshakablecompany.com.

    11 min

  2. 20/11/2023

    155: Scaling from Private to Group Coaching: 8 Common Mistakes

    8 Most Common Mistakes Scaling from Private to Group Coaching Leveraging group programs is a great strategy to improve scalability. Still, many business owners are unprepared or unaware of the changes required to serve successfully one-to-many. It’s not just about increasing the number of customers you sell an offer to. You have to change the dynamics of how you deliver results. Today, I’m sharing some of the most common mistakes business owners make when transitioning to offering group programs, along with the potential consequences, so you can avoid these pitfalls and scale successfully. In This Episode You’ll Learn: The most common mistakes made when transitioning from private, 1:1 offers to group programs.Why delivery dynamics have to shift if you want to successfully transition to offering group programs.How to achieve scalability with a group program while maintaining delivery quality and achieving better client results. Next Steps: Join The Unshakable Company™ Incubator Let’s Connect Follow the Podcast Follow The Unshakable Company on InstagramFollow Kathryn Binkley on InstagramFollow The Unshakable Company on Facebook Follow & Review on Apple Podcasts: Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one.  Search for the podcast in your podcast app (The Unshakable Company™)Scroll down and click 5 starsTap “Write a Review” & enter a brief reviewPress sendAs a thank you, you can get access to The Expansion Code: How to Increase your Profitability, Scalability, and Sustainability ($297 Value) by submitting a screenshot of your 5-star review here or email hello@theunshakablecompany.com.

    14 min

  3. 13/11/2023

    154: Five Steps to Convert a Lead from Cold to Customer

    Five Steps to Convert a Lead from Cold to Customer Marketing and selling are all about building relationships, and trust doesn’t get created overnight. Similar to dating, there are multiple stages to building trust, and each one is just as crucial as the next. The same is true for taking a cold lead and converting them into a customer. There are five key stages involved in building trust with your potential customers, and I’m sharing them with you in this episode. In This Episode You’ll Learn: The right perspective to have around building trust with potential customers.A five-step process for effective marketing and sales. Pay attention because each of these steps is crucial.How to be patient and enjoy the process of building trust when marketing and selling. Next Steps: Join The Unshakable Company™ Incubator Let’s Connect Follow the Podcast Follow The Unshakable Company on InstagramFollow Kathryn Binkley on InstagramFollow The Unshakable Company on Facebook Follow & Review on Apple Podcasts: Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one.  Search for the podcast in your podcast app (The Unshakable Company™)Scroll down and click 5 starsTap “Write a Review” & enter a brief reviewPress sendAs a thank you, you can get access to The Expansion Code: How to Increase your Profitability, Scalability, and Sustainability ($297 Value) by submitting a screenshot of your 5-star review here or email hello@theunshakablecompany.com.

    7 min

  4. 06/11/2023

    153: Managing Your Team’s Time Off

    Managing Your Team’s Time Off As a small business owner, you probably don’t want your entire business to halt when your team takes time off. So, how do you balance giving yourself and your team time off while ensuring the necessary tasks keep moving forward? Today, we explore proven strategies for managing time off with your small teams, including the importance of planning ahead, cross-training team members, and utilizing technology.  In This Episode You’ll Learn: Why effective time-off management for small teams is crucial to prevent burnout and boost productivity How to keep your operations moving forward year aroundMy top strategies to manage your team’s time offThe one thing you can implement today to help you avoid negative impact, even when someone is out last minute Next Steps: Join The Unshakable Company™ Incubator Let’s Connect Follow the Podcast Follow The Unshakable Company on InstagramFollow Kathryn Binkley on InstagramFollow The Unshakable Company on Facebook Follow & Review on Apple Podcasts: Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one.  Search for the podcast in your podcast app (The Unshakable Company™)Scroll down and click 5 starsTap “Write a Review” & enter a brief reviewPress sendAs a thank you, you can get access to The Expansion Code: How to Increase your Profitability, Scalability, and Sustainability ($297 Value) by submitting a screenshot of your 5-star review here or email hello@theunshakablecompany.com.

    8 min

  5. 30/10/2023

    152: How to Commit and Follow Through to Create Results

    How to Commit and Follow Through to Create Results You may want to hit a certain revenue goal or serve a specific number of clients in your business, but a decision must have commitment and follow-through to create results. Not only do you need to decide what you’re going after, but you also need to commit to that decision and take the action necessary to make it happen. There is a cycle to commitment, and there are times when it’s naturally high and can wane. Understanding how to overcome when commitment is low is crucial to your success. In This Episode, You’ll Learn: The natural way confidence and commitment fluctuate depending on when you started pursuing a goal and why it may wane over time.The characteristics of low and high commitment cycles. How to overcome low commitment by identifying, examining and shifting the negative thoughts. Next Steps: Join The Unshakable Company™ Incubator Let’s Connect Follow the Podcast Follow The Unshakable Company on InstagramFollow Kathryn Binkley on InstagramFollow The Unshakable Company on Facebook Follow & Review on Apple Podcasts: Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one.  Search for the podcast in your podcast app (The Unshakable Company™)Scroll down and click 5 starsTap “Write a Review” & enter a brief reviewPress sendAs a thank you, you can get access to The Expansion Code: How to Increase your Profitability, Scalability, and Sustainability ($297 Value) by submitting a screenshot of your 5-star review here or email hello@theunshakablecompany.com.

    13 min

  6. 23/10/2023

    151: Stand Out from Competitors with Innovation

    Stand Out from Competitors with InnovationNew business owners are joining the online landscape every day, and it can be like you’re in a sea of similar service providers, wondering how potential clients will choose you. Can you relate? Have you ever wondered how to stand out from your competitors? The answer is innovation. Innovation is the spark that will keep you ahead of competitors, fuel your growth, and drive your success. And today, I’m revealing the top blocks of innovation. Awareness is the first step, and knowing what these barriers are is the best first step you can take toward becoming an innovator in your niche. In This Episode You’ll Learn:Why innovation is the best way to stand out from your competitors.The 8 most common barriers to innovation for online business owners.How to shift from the “when will I arrive?” mentality to falling in love with iterating and optimizing as you scale. Next Steps: Join The Unshakable Company™ Incubator Let’s Connect Follow the Podcast Follow The Unshakable Company on InstagramFollow Kathryn Binkley on InstagramFollow The Unshakable Company on Facebook Follow & Review on Apple Podcasts: Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one.  Search for the podcast in your podcast app (The Unshakable Company™)Scroll down and click 5 starsTap “Write a Review” & enter a brief reviewPress sendAs a thank you, you can get access to The Expansion Code: How to Increase your Profitability, Scalability, and Sustainability ($297 Value) by submitting a screenshot of your 5-star review here or email hello@theunshakablecompany.com.

    10 min

  7. 16/10/2023

    150: Reclaim Your Power as a Business Owner

    Reclaim Your Power as a Business OwnerIn your journey to establish a thriving business, getting lost in the web of external advice, strategies, and opinions is too easy. Between coaches, courses, social media, friends, and family, there is always someone with an opinion on what you’re trying to accomplish. The problem is the more you listen to those outside of you and neglect your own internal wisdom, the more you are giving away your power to forces outside of you. Today, it’s time to TAKE YOUR POWER BACK. In This Episode You’ll Learn:How to Recognize the Power Drain: I’ll show you how you may be subtly or unknowingly surrendering your decision-making authority. It is important to understand these pitfalls so you can regain control.The Impact of External Influence: Find out why relying too heavily on external advice, whether it's from family, coaches, market trends, or team feedback, can hinder your growth and decision-making confidence.How to Embrace Self-Trust: It’s okay to gather and consider advice, but remember you ultimately retain the authority to make decisions aligned with your vision and values. Next Steps: Join The Unshakable Company™ Incubator Let’s Connect Follow the Podcast Follow The Unshakable Company on InstagramFollow Kathryn Binkley on InstagramFollow The Unshakable Company on Facebook Follow & Review on Apple Podcasts: Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one.  Search for the podcast in your podcast app (The Unshakable Company™)Scroll down and click 5 starsTap “Write a Review” & enter a brief reviewPress sendAs a thank you, you can get access to The Expansion Code: How to Increase your Profitability, Scalability, and Sustainability ($297 Value) by submitting a screenshot of your 5-star review here or email hello@theunshakablecompany.com.

    11 min

  8. 09/10/2023

    149: How to Spend Your Time (for Business Owners)

    How to Spend Your Time (for Business Owners)How often do you feel like there aren’t enough hours in the day to get everything you want done? Have you ever wished you had more hours?The reality is you will always have more tasks than you can fit in the time you have. It’s the nature of running a business! There will always be another email to reply to, another call to make, or another problem to solve. How you spend your time is important, and today, I will give you one mindset tweak and 4 simple time principles to help you choose how you spend your time well. In This Episode, You’ll Learn:A profound mindset tweak to help you manage your time and make decisions aligned with your values and vision. Actionable strategies to identify priorities, create essential breathing room, and confidently wield the power of "no" to shape a future that resonates with your goals and aspirations.Valuable insights that will empower you to make intentional decisions, maximize productivity, and achieve both personal and professional fulfillment. Next Steps: Join The Unshakable Company™ Incubator Let’s Connect Follow the Podcast Follow The Unshakable Company on InstagramFollow Kathryn Binkley on InstagramFollow The Unshakable Company on Facebook Follow & Review on Apple Podcasts: Are you following the podcast? If you’re not, I want to encourage you to follow today so you don’t miss any future episodes! I have so many topics lined up, and I would hate for you to miss a single one.  Search for the podcast in your podcast app (The Unshakable Company™)Scroll down and click 5 starsTap “Write a Review” & enter a brief reviewPress sendAs a thank you, you can get access to The Expansion Code: How to Increase your Profitability, Scalability, and Sustainability ($297 Value) by submitting a screenshot of your 5-star review here or email hello@theunshakablecompany.com.

    7 min
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About

The Unshakable Company™ Podcast is where you discover what really works to sustainably scale and lead your small business. From marketing and sales to hiring, management, mindset and more, you’ll learn the essential elements for generating predictable profit and unmatched freedom. You’ll hear from Kathryn Binkley, Business Coach for multi 6 and 7-figure business owners. Learn more at theunshakablecompany.com.

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