Challenger Brand: Question of the Day

Gumas Advertising
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Challenger Brand: Question of the Day Podcast

Gumas Advertising is the country’s foremost expert on Challenger Brand Marketing®. In the Challenger Brand Question of the Day podcast, we answer your questions on all things Challenger Brand, from strategy to industry insights, and more! Visit gumas.com for more information.

Episodes

  1. 30/06/2020

    What is the Challenger Brand Marketing 5-Step Process?

    In this episode of Challenger Brand: Question of the Day, Gumas Advertising’s CEO, John Gumas and President, Craig Alexander lead the discussion to answer questions from the internet on, "What is the Challenger Brand Marketing 5-Step Process?"Visit gumas.com for more information.

    18 min

  2. 30/06/2020

    How Do I Know If I'm A Challenger Brand?

    In this episode of Challenger Brand: Question of the Day, Gumas Advertising’s CEO, John Gumas and President, Craig Alexander lead the discussion to answer questions from the internet on, "How Do I know If I'm A Challenger Brand?"Visit gumas.com for more information.

    14 min

  3. 26/05/2020

    What Can We Do Now to Let Customers Know We Care?

    In this episode of Challenger Brand: Question of the Day, we discuss the opportunities for Challenger Brands during the COVID-19 pandemic. We focus on a question from a marketing director in the financial industry, "What Can We Do Now to Let Customers Know We Care?" Gumas Advertising's CEO, John Gumas and President, Craig Alexander lead the discussion.Visit gumas.com for more information.

    14 min
  • 3 Episodes

About

Gumas Advertising is the country’s foremost expert on Challenger Brand Marketing®. In the Challenger Brand Question of the Day podcast, we answer your questions on all things Challenger Brand, from strategy to industry insights, and more! Visit gumas.com for more information.

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