Convert Listeners into Customers: How to Grow and Monetize Your Podcast with Kevin Chemidlin

In this episode I interviewed Kevin Chemidlin, a podcast growth coach, about strategies to grow and monetize a podcast. We discussed the importance of audience growth, the misconceptions about podcast charts, and the effectiveness of lead magnets in driving listener action. Kevin emphasizes the significance of building a strong email list and offering valuable products or services to your audience.

KEY TAKEAWAYS COVERED IN THE PODCAST

• Focus on Audience Growth, Not Just Downloads: Instead of solely focusing on download numbers, aim to build a loyal and engaged audience. Understand that the goal is to increase total audience reach over time.
• Monetization is About Listener Value, Not Ads: Reframe the question from "How do I monetize my podcast?" to "What do my listeners want to buy?" Monetization comes from offering value to your audience, whether it's a direct product, a sponsored product, or building a business around the podcast.
• Leverage Multiple Platforms: A successful podcast-driven business requires a multi-faceted approach. Combine your podcast with short-form content (social media), email marketing, and a compelling offer to maximize your reach and revenue.

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LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Connect with Kevin Chemidlin on Instagram, Website, Email Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter

Transcript

Teresa: Having a podcast for your business is becoming hugely popular with more and more business owners choosing to start and learn how to grow a podcast. But having a weekly podcast, as I well know, is hard work. Is it worth all the effort? that you put in and how do we make it work for our businesses to ensure that it is worth all the effort you put in. In today's episode, I interview the amazing Kevin from Grow the Show and he shares with us how to build and grow your podcast using his podcast ladder. He also talks about monetization and what that looks like for your podcast. He shares with us the four things that you need to do to make money from your podcast. Including how you can sell your own stuff, not just through sponsorship. If you have a podcast, if you're thinking about having a podcast, if you're trying to grow a podcast, then this [00:01:00] episode is going to be absolute gold. I took so much from it and I know you will too. Hello, and a really warm welcome to this week's episode of the Your Dream Business Podcast. As always, I'm your host, Teresa [00:02:00] Heath -Wareing and I hope. You are having a great start to the week. If you're listening at the start, obviously you might be listening this halfway through anyway. Wherever you are in your week, I hope it's going well. This week, I have got an awesome interview for you. Now, I love it when I do interviews where I can pick their brain for me, which sounds really selfish, but actually I find it makes a such a better episode because I'm really making them dive deep into Explaining s