Innovators - The Digital Innovation Podcast

Sebastian Gier
Innovators - The Digital Innovation Podcast Podcast

The podcast on the future of design and digital innovation. Interviewing global digital innovators that make a positive impact with their work and learning from their journey, experiences and projects. Formerly known as the Designdrives Podcast

  1. 1 SEPT

    James Martin | Designing outstanding brands.

    In EP75, we had the pleasure of speaking with James Martin, co-founder of BabyGiant Design Co. and the founder of Made By James, a brand-focused and design-led creative agency in the UK, also the author of the book "Made by James: The Honest Guide to Creativity and Logo Design" which was released this year. His clients include The Chainsmokers, Michael Ray, and Carter McLean, as well as brands like Bishop Slayer Oyster Stout and Plastic Freedom. James believes that there is no shortcut to creative freedom and a life of self-employment. Being good at what you do isn't enough. His words of wisdom? Work with a team first to gain experience, then go out on your own once you've mastered prospecting, pricing, and presenting. In this episode, James discusses how to systemize your creative design process and how designers can do so to scale their services and make them more efficient. We also talk about what makes a great logo and how effective brand designs can help brands advance. In this episode, we look at: The commercial significance of a new logo design. What is the most underrated aspect of a great brand and communication design? How do you develop your design's narrative and strategy? When it comes to new clients, how important is your "design style," or are you completely adaptable? What is the most difficult aspect of selling brand design? How do you explain the positive impact of a brand design project? And plenty more! Thank you very much for your time and knowledge, James!

  2. 14/06/2022

    Teslim Alabi - The power of thinking differently

    Buckle up for a fresh episode of Designdrives. In EP71, as inspirational as it was, we had a great time hosting Teslim Alabi, who serves as a Product Design Lead at Netflix, the leading streaming entertainment service in the world with 200+ million paid memberships. During Teslim’s decorated career before Netflix, he worked at one of the “Big Five” in Silicon Valley, Microsoft for almost 5 years, and co-founded and led the design team for Project Moca a.k.a. Outlook Spaces. We talk about his life experiences, challenges that he faced and also the story behind starting the social enterprise called Leads By Design, to actualize the mission of inspiring people from underrepresented backgrounds and underserved communities. In 2017 Teslim co-founded Seattle-based watch company, James & Muriel and led end-to-end for both industrial and product design teams on some high-end timekeeping instrument projects. During the episode, we chat about how he used a “yes mindset” to gain opportunities and get ahead in his career and also how his background as a designer coming from Nigeria make an impact to make organizations more customer-centric. We also chat about designing at Netflix, what makes their design culture more special and share some thoughts and predictions on what lies ahead for designers working in the media and entertainment industry. In the episode, we jump into: The power of creative ignorance in innovation. What are the opportunities and challenges in the entertainment content space and where can designers have the biggest impact? New content models with growth in contexts of digital products and innovation? What are the key challenges for people to communicate the “value of design” with business stakeholders? Role of the designer working in the entertainment industry in the future. and many more! Thanks a lot for your time and your learning Teslim!

  3. 19/04/2022

    Scott Robinson - The Future of Human-Centred Design

    In this episode, we had the pleasure to chat with Scott Robinson, Founder and CEO of FreshForm. A customer and UX agency based in San Diego. When it comes to design, Scott Robinson thinks Frank Lloyd Wright said it best: “Form follows function—that has been misunderstood. Form and function should be one, joined in a spiritual union.” Robinson takes that advice to heart, leveraging human-centred design principles to grow and differentiate brands in today's ever-changing digital landscape, including Acura, Honda, Ballast Point, Facebook, Intel, ExxonMobil, Qualcomm and the University of San Diego. Robinson has been in the field of design and marketing for nearly 20 years and at the helm of FreshForm since 2001 and remains intensely passionate about the intersection of marketing, design, technology, innovation and consumer behaviour in the digital age. We've got a chat about how human-centred design is changing as humans evolve but also the environment of humans becomes increasingly technological. We also dive into the difference and intersection of CX design and EX design, further Scott does play a key role in the context of design capital 2024, which will be a collaboration between San Diego and Tijuana in Mexico, in the episode we learn about what makes the region special and uniqueIn the episode, we jump into: Designing for humans and technology in harmony. Why Co-Creation is critical for innovations to survive? Why great CX Design requires great EX (Employee Experience) Design? How technology is becoming an extension of the human body, and how to design for it? The mission and journey behind the Design Capital 2024 (San Diego and Tijuana) and many more! Thanks a lot for your time and for your learning Scott!

  4. 11/04/2022

    Karel J. Golta - Designing for a circular future

    Circular design: the next step of design thinking? Circular design, by bringing the subject of resources to the forefront, also creates an opportunity to integrate increasingly more important strategic dimensions in an ever-changing world. Shifting to a circular mindset when it comes to design can prove to be delicate. Thrilled to launch our EP66 which is all about circular design thinking. In this episode, we had the pleasure to chat with Karel J. Golta, Founder and CEO of INDEED Innovation, about circular design, strategic innovation, and speculative design. His team had the chance to bring a strong perspective of circular design into recent projects and he shares the learnings on scaling from user-centric design to circular design. Where not just incorporate more data and more stakeholders into the project but also approach your design with a new mindset. Further, we also discussed the overlap between speculative design and circular design. We also talk about AI and how the tools and the processes actually going to change and influence the future job of the designer. In the episode, we jump into: How to design for circularity? The role of ESGs for designers. User-centred design vs circular design. Why sustainability requires system thinking? Creating frameworks for circularity. Importance of Co-Creation on designing a circular product. Why designers should be more focused on the circular design? Thanks a lot for your time and for your learning Karel!

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The podcast on the future of design and digital innovation. Interviewing global digital innovators that make a positive impact with their work and learning from their journey, experiences and projects. Formerly known as the Designdrives Podcast

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