The DigitalMarketer Podcast

Scalable Media Network
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The DigitalMarketer Podcast

The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.

  1. 27 JUN

    The Secret to Seamless Marketing and Sales Collaboration

    As marketers, it's easy to focus solely on generating leads, but it's equally important to ensure a smooth handoff to the sales team. A slight disconnect between the two teams hinders growth and success. So, how can we bridge this gap to foster better alignment and drive overall success? In this episode, Neal Tricarico, co-founder of Sales Magic and a former executive at Digital Marketer, Tony Robbins, and Deepak Chopra, shares his insights on bridging the gap between marketing and sales, drawing from his experience leading teams to record-breaking results. Neal talks about the concept of building a "relay team" where marketing and sales work together to guide prospects through the customer journey. He also breaks down the importance of defining marketing and sales qualified leads, ensuring effective communication, and setting up clients for success in the fulfillment stage. If you are looking to find a balance between sales and marketing in your organization, then this episode is a must-listen! Key Takeaways: 01:26 The disconnect between marketing and sales teams 03:35 The concept of a “relay team” for marketing and sales collaboration 06:03 Practical steps to ensure effective handoffs between teams 10:56 Increasing the likelihood of prospects showing up for sales calls 14:21 Sales Professional's Role 18:30 Setting up clients for success in the fulfillment stage 25:27 Sales as a team effort Connect with Neal Tricarico Linkedin -  https://www.linkedin.com/in/nealtricarico/  Website - http://salesmagiq.ai/  Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer! Ecom Cert

    33 min

  2. 25 JUN

    Creating Offers That Generate Big Results with Craig Andrews

    Are your offers falling flat? The digital marketing landscape is getting competitive every day, and a simple PDF or worksheet just won't cut it anymore. To truly stand out and generate big results, you need to create complex offers that provide real value to your audience. In this episode, Craig Andrews, principal and founder of Ally and an M3 Mastermind member at DigitalMarketer, shares his proven strategies for crafting irresistible offers. Craig emphasizes the importance of thinking beyond basic tripwires and entry-point offers. He explains how to create a "coffee date" offer - a stupidly cheap, no-brainer offer that builds trust and moves leads towards a high-ticket sale. By providing 3-5 valuable deliverables, you can demonstrate your expertise, solve immediate problems, and prime your audience for bigger commitments. Craig also shares his structured process for designing custom first-time offers, which involves a full-day workshop with the client. He reveals how this collaborative approach ensures buy-in and improves the probability of successful implementation. Ready to create irresistible offers? Get a detailed guide and enjoy 23 days of free course access at allies4me.com/digitalmarketer  Key Takeaways: 01:53 Why simple offers don't work anymore 03:41 The concept of first-time offers 05:14 How a "coffee date" offer builds trust and leads to high-ticket sales 07:37 Craig’s personal story: Solving a small problem to change how clients feel 13:58 Real-world examples of quick wins in complex offers 16:07 Craig's "FTO Squared" offer: 5 valuable deliverables 24:19 The psychology behind value perception 28:00 Free guide and course information Connect with Craig Andrews  Linkedin - https://www.linkedin.com/in/craig-andrews/  Website - https://allies4me.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the...

    32 min

  3. 18 JUN

    The Email Deliverability Mistake That Could Cost You - Big Jason Henderson

    Imagine spending countless hours crafting the perfect email campaign, only to have it land in your subscribers' spam folders. It's a marketer's worst nightmare, and it's about to become a reality for those who don't take action.  In this episode, Big Jason Henderson, the director of deliverability for Digital Marketer, shares crucial insights on the changes in email deliverability. Big Jason emphasizes the importance of authenticating all your email sources, including your ESP, membership site, shopping cart, and help desk. Failing to do so could result in your emails being blacklisted or sent straight to the spam folder. He also shares three free services that can help you monitor your DMARC reports and identify any unauthorized email senders using your domain. Don't let these email deliverability changes catch you off guard. Tune in to this episode to learn how to keep your emails landing in your subscribers' inboxes and avoid the dreaded spam folder. Key Takeaways: 00:57 What's changing in email deliverability 02:02 Why email providers are getting serious about spam 02:49 Examples of DNS authentication and common mistakes 04:40  SPF and DKIM Explained 07:00 Consequences of not meeting the new email deliverability requirements 08:46 Practical Steps for Authentication 11:55 How to authenticate your DNS records step-by-step 15:14 Why you need to authenticate every platform separately 17:52 The new complaint rate ceiling and how to stay compliant 19:08 Understanding Google Postmaster Tools and IP reputation 20:17 Managing email lists and engagement 22:23 Cleaning your email list 24:08 Finding the sweet spot for engagement 27:09 Where to find help for email compliance 28:08 Handling hard and soft bounces 31:10 Recap and final tips Connect with Big Jason Henderson  Linkedin - https://www.linkedin.com/in/bigjason/  Website - http://emailinboxwarrior.com/ This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern

    38 min

  4. 4 JUN

    Overcoming Imposter Syndrome in the AI Era with Toby Brooks, PhD

    Staying ahead of the curve in anything you do is crucial. With the rapid advancements in AI and the ever-evolving digital landscape, it's easy to feel overwhelmed.  In this episode, we explore the intersection of AI and education, and how these technologies are reshaping the way we learn and work. I sat down with Toby Brooks, PhD, a professor at Texas Tech, to discuss the challenges and opportunities presented by AI in the marketing and education sectors. We tackle the pressing issue of imposter syndrome, especially in a world where AI is becoming increasingly integrated into our daily tasks. Toby shares his insights on how professionals can navigate the uncertainties brought about by AI, drawing from his experiences with high achievers across various fields. We also delve into practical strategies for leveraging AI tools to enhance learning and productivity, ensuring that you stay ahead in this fast-paced digital age. Key Takeaways: 00:35 The prevalence of imposter syndrome in marketing   01:08 Insights from high achievers: Overcoming doubt and uncertainty   02:30 The impact of AI on the job market: Adapting to change   04:41 Leveraging AI tools in education   08:27 The future of education: Personalized learning with AI     17:37 Ethical use of AI in education   24:58 The rapid evolution of AI   27:43 Embracing AI: Opportunities for creativity and innovation   Resources Listen to Toby Brooks’ “Becoming Undone Podcast” - https://undonepodcast.com/  Connect with Toby Brooks, PhD  LinkedIn - https://www.linkedin.com/in/tobyjbrooks  Website - https://tobyjbrooks.com/  Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world....

    30 min

  5. 30 MAY

    Escape the Founder Trap to Scale Your Business with Frank Cowell

    As a business owner, you know that transitioning from a founder mentality to a CEO mindset is crucial for scaling your business. But how do you make that shift without losing control or compromising your vision?  We sat down with Frank Cowell, the Chief Revenue Boss of Revenue Ranch and a faculty member at Digital Marketer, to discuss the philosophies that can transform your approach to business management and growth. Frank shares his insights on how to move from being the superhero of your business to building a team that can operate independently and drive success. We discuss the importance of having a clear, compelling "True North" and the difference between long-term goals and short-term objectives. Frank also provides actionable tips on how to delegate effectively, align your team, and create a sustainable growth engine. If you're feeling overwhelmed by the day-to-day operations and want to learn how to elevate your business to the next level, this episode is for you. Tune in to discover how to shift your mindset, implement strategic planning, and ultimately achieve the impact you desire. Key Takeaways: 03:35 The importance of shifting from founder brute force to CEO-driven strategy 04:50 Why superhero-driven businesses don't scale 07:17 How to convince long-time business owners to delegate 10:20 The impact of age and experience on adopting a CEO mindset 12:15 Aligning your business with your personal goals and impact 18:37 The significance of having a clear, compelling "True North" 22:17 Differentiating between long-term goals and short-term objectives 25:17 The one-degree rule in business and its importance 27:39 Preview of the next episode on the growth engine Resources: Frank Cowell’s 7 Core Capabilities Every Business Needs - https://shorturl.at/lZRAv Connect with Frank Cowell Website - https://www.revenueranch.com/  LinkedIn - https://www.linkedin.com/in/frankrcowell/  Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and...

    32 min

  6. 28 MAY

    Marketing Success with Google Analytics 4: Insights from Chris 'Mercer' Mercer

    As a marketer, you know that data is the lifeblood of your strategy. But with so many metrics to track and tools to navigate, it's easy to feel like you're drowning in a sea of numbers. That's where Google Analytics 4 (GA4) comes in - a powerful platform that promises to revolutionize the way we approach marketing measurement. In this episode, we sit down with Chris "Mercer" Mercer, the founder of Measurement Marketing and a digital marketing expert, to explore the ins and outs of GA4.  Throughout the episode, Mercer breaks down the key differences between GA4 and its predecessor, Universal Analytics, and provides practical tips for configuring your account to track the metrics that matter most.  He also shares his ACT framework for measuring user journeys, which focuses on tracking the number of people asked to take action, those who considered it, and those who ultimately transacted. So tune in and discover how to harness GA4's power to supercharge your marketing efforts and achieve better results. Key Takeaways: 01:38 The initial chaos of the GA4 rollout 04:23 Key differences between GA4 and Universal Analytics 09:29 Simplifying marketing attribution with GA4 17:09 Setting up and customizing GA4 for your unique business needs 18:19 The benefits of spending time on planning and configuration in GA4 23:56 Harnessing strategy over tools for effective marketing 26:44 The essential steps for effective measurement planning 30:54 Incorporating offline methods into your GA4 tracking 34:27 The importance of manual tracking before automation 36:28 Overview of Mercer's GA4 course at DigitalMarketer 42:59 Where to learn more Resources: Free Access to Workshops & Marketing Tools: https://measurementmarketing.io/DM  Connect with Chris “Mercer” Mercer YouTube - https://www.youtube.com/c/MeasurementMarketingio  Website - https://measurementmarketing.io/  LinkedIn - https://www.linkedin.com/in/chrismerceronline/  Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of Scalea...

    46 min

  7. 23 MAY

    B2B SaaS Success $200K to $20M in 4 Years with Julia Vorontsova

    If you are struggling to scale your B2B SaaS company beyond a certain point or feel like your growth has hit a ceiling despite your best efforts, you're not alone. Many businesses face similar challenges, but there is a way to break through and achieve exponential growth. In this episode, Julia Vorontsova, the founder of Innovation Park, shares a step-by-step case study on how they helped a 25-year-old B2B SaaS company scale from a mere $200,000 to an impressive $20 million in just four years. By focusing on customer journey optimization, audience targeting, and organic lead generation, they unlocked the secret to sustainable growth. If you're ready to take your B2B SaaS company beyond the plateau, listen to this episode and learn how to implement Julia's proven blueprint for success.  Don't miss the opportunity to access Julia's step-by-step blueprint for scaling a SaaS B2B company from $200,000 to $20 million.  Visit innovation-park.eu/revenue-blueprint for a detailed case study and actionable insights to propel your business forward. Key Takeaways: 01:29 The challenge: Reviving a 25-year-old SaaS brand 02:22 Identifying the target audience for the sister brand 04:44 Scaling ads and uncovering organic lead generation opportunities 10:34 Tracking ROI across revenue channels to maximize results 15:23 Using customer language from sales calls to improve copy conversion 16:18 Tailoring articles to address different customer profiles and concerns 18:21 The importance of clearly communicating your offering to avoid confusion 20:45 How to access the detailed case study and revenue optimization blueprint Resources: Free Revenue Blueprint - https://innovation-park.eu/revenue-blueprint Connect with Julia Vorontsova Website - https://innovation-park.eu/  LinkedIn - https://www.linkedin.com/in/juliavorontsova/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll Lovea...

    25 min

  8. 21 MAY

    Break the 7-Figure Ceiling in Your Agency with Frank Cowell

    Discover your agency's primary growth blocker in just a few minutes. Visit http://growthmomentumanalyzer.com for a free assessment and actionable insights to propel your business forward.  Do you feel stuck in your agency's growth, overwhelmed by chaos, and constantly playing the hero to keep things running? As an agency owner, you want to scale your business smoothly and sustainably. However, hitting a growth ceiling and dealing with increasing complexity can be frustrating. According to Frank Cowell, Chief Revenue Boss at Revenue Ranch, this struggle is common among agencies that rely too heavily on the "hero business model." To break through, you need to shift your approach and harness the power of momentum. Frank reveals his "Momentum Mastery" framework, which focuses on working on the right things in the right order to create and leverage business momentum. If you're an agency owner or marketer tired of feeling stuck and overwhelmed, listen to this episode and discover how to optimize your business for sustainable growth. Key Takeaways: 00:56 What is momentum in business? 02:15 The hero business model and its limitations 04:10 How to create momentum in business 05:50 The seven core capabilities every business needs 09:47 The purpose of the CEO and COO roles 12:38 How to create a world-class offering 13:08 Systematic sales process for predictable growth 13:24 Active lead generation vs. passive leads 14:25 Empowered work experience for your team 15:03 Cash and profit optimization 18:03 Why your service offering is the heart of your growth engine 20:59 Thinking like an entrepreneur and grading your business capabilities 24:04 The "Growth Momentum Analyzer" tool 25:10 Aligning your business goals with the seven capabilities Connect with Frank Cowell Website - https://www.revenueranch.com/  LinkedIn - https://www.linkedin.com/in/frankrcowell/  Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your...

    30 min
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About

The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.

Information

  • Creator
    Scalable Media Network
  • Years Active
    2018 - 2024
  • Episodes
    300
  • Rating
    Explicit
  • Copyright
    © Copyright 2024 Scalable Media Network
  • Show Website
    The DigitalMarketer Podcast

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