Leading Local Insights

BIA Advisory Services
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Leading Local Insights

Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.

  1. Direct Mail's Digital Revolution: A Conversation with Valpak CRO Jay Loeffler

    22 OCT

    Direct Mail's Digital Revolution: A Conversation with Valpak CRO Jay Loeffler

    In the digital age, direct mail is adapting to remain a powerful force in local advertising. In this episode, Valpak's CRO, Jay Loeffler, joins BIA's Nicole Ovadia to discuss how Valpak is combining targeted Connected TV/Over-the-Top ads with personalized mailers for a data-driven approach to helping Advertisers achieve their goals. This strategy is crucial as BIA's 2025 forecast predicts direct mail will claim 20% of the $171 billion ad spend. To stay competitive, Valpak is emphasizing cross...

    36 min
  2. Local Radio in Focus: Geofencing, Politics, and Revenue Growth

    1 OCT

    Local Radio in Focus: Geofencing, Politics, and Revenue Growth

    In our latest podcast episode, BIA's Nicole Ovadia and Rick Ducey delve into key topics from our recent RAB webinar on local radio opportunities. They explore the impact of geofencing on advertising strategies, the ongoing influence of radio in political campaigns and small market opportunities as compare to large markets.Rick provides insights on how geofencing enables stations to deliver targeted ads, citing relevant examples such as Chuck E. Cheese's localized efforts in San Francisco. Nic...

    22 min
  3. Political Advertisers Flock to CTV/OTT: A New Era in Campaign Spending

    4 SEPT

    Political Advertisers Flock to CTV/OTT: A New Era in Campaign Spending

    Political ads are dominating Connected TV (CTV) and Over-The-Top (OTT) platforms. On this episode, BIA’s Nicole Ovadia welcomes Rich Crone, Director of Political at Jamloop, to discuss how campaigns use streaming data to precision-target voters. With BIA projecting $11.7 billion in 2024 political ad spending, CTV/OTT is getting more of the increased ad spend. Crone breaks down the Biden-Harris and Trump-MAGA campaigns' strategies, showing how redistricting and voter apathy impact spendin...

    30 min
  4. The Money Trail: Political Shakeups and Down Ballot Races Captivating Local Ad Dollars

    29 JUL

    The Money Trail: Political Shakeups and Down Ballot Races Captivating Local Ad Dollars

    The 2024 election landscape is anything but constant. Recent changes at the top of the Democratic ticket, the assassination attempts, and key non-presidential races are impacting local political advertising spend. Get much needed clarity from BIA’s Nicole Ovadia, VP Forecasting and Analysis, and Steve Passwaiter, President of Silver Oak Political, in this podcast episode.Listen as Nicole and Steve discuss:BIA’s new (and increased) political ad forecast projections driven by heightened fundrai...

    36 min
  5. Unpacking the Unexpected Record Political Ad Spending of 2024 with BIA and Steve Passwaiter

    3 JUN

    Unpacking the Unexpected Record Political Ad Spending of 2024 with BIA and Steve Passwaiter

    Get ready for the most expensive election season in history! With political ad spending projected to hit a staggering $11.1 billion according to BIA estimates, the 2024 races are shaping up to be a financial frenzy. Steve Passwaiter, the president of Silver Oak Political, is joining forces with BIA's Forecasting VP, Nicole Ovadia, to make sense of it all. From the factors fueling the spending spree to the daily shifts in where campaigns are placing their ad dollars, they dive into it all. As ...

    30 min
  6. Broadcast Optimism that Won’t Stay in Vegas: BIA’s Outtake on the 2024 NAB Show

    22 APR

    Broadcast Optimism that Won’t Stay in Vegas: BIA’s Outtake on the 2024 NAB Show

    The 2024 NAB Show in Vegas put a spotlight on the seismic shifts happening in broadcasting media. Capture the optimism and excitement for what’s happening in this episode as BIA’s Christina Hurley, Rick Ducey, and Nicole Ovadia unpack their key takeaways and offer their optimism around the industry’s readiness to embrace new technologies.The BIA team discusses how ATSC3 and AI implementation is moving from buzzwords to real-world applications. They also examine the auto industry and the advan...

    29 min
  7. Decoding the $172 Billion Puzzle of Local Ad Spending in 2024

    14 MAR

    Decoding the $172 Billion Puzzle of Local Ad Spending in 2024

    Unlock the secrets of what’s driving local advertising in 2024 as BIA's Nicole Ovadia and Rick Ducey discuss the firm’s March update to the 2024 U.S. Local Ad Forecast. They explain the backdrop behind the adjusted estimate of $172 billion, which is buoyed by political advertising, now pegged at $11.1 billion. Plus, hear how Connected TV (CTV)/Over-The-Top (OTT) platforms are impacting the campaign trail, offering data-driven, high-quality avenues for even the smallest players to get their me...

    13 min
  8. Local CTV and FAST Services Sales 2024 Outlook with Premion's John Vilade

    29 JAN

    Local CTV and FAST Services Sales 2024 Outlook with Premion's John Vilade

    In this general election year, CTV has become even more important for political and issue campaign media investments. As local inventory has increased and programmatic trading making it easier and more powerful to activate specific audience segments and optimize those buys, CTV is benefiting from significant tailwinds in 2024. Premion’s head of sales, John Vilade joins BIA’s Leading Local Insights podcast for a discussion about where CTV is headed in 2024. John has a solid sales l...

    33 min
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About

Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.

Information

  • Creator
    BIA Advisory Services
  • Years Active
    2021 - 2024
  • Episodes
    96
  • Rating
    Clean
  • Copyright
    © 2024 Leading Local Insights
  • Show Website
    Leading Local Insights

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