Leading Local Insights

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Leading Local Insights Podcast

Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.

4 SEPT

Political Advertisers Flock to CTV/OTT: A New Era in Campaign Spending

Political ads are dominating Connected TV (CTV) and Over-The-Top (OTT) platforms. On this episode, BIA’s Nicole Ovadia welcomes Rich Crone, Director of Political at Jamloop, to discuss how campaigns use streaming data to precision-target voters. With BIA projecting $11.7 billion in 2024 political ad spending, CTV/OTT is getting more of the increased ad spend. Crone breaks down the Biden-Harris and Trump-MAGA campaigns' strategies, showing how redistricting and voter apathy impact spendin...

30 min
29 JUL

The Money Trail: Political Shakeups and Down Ballot Races Captivating Local Ad Dollars

The 2024 election landscape is anything but constant. Recent changes at the top of the Democratic ticket, the assassination attempts, and key non-presidential races are impacting local political advertising spend. Get much needed clarity from BIA’s Nicole Ovadia, VP Forecasting and Analysis, and Steve Passwaiter, President of Silver Oak Political, in this podcast episode.Listen as Nicole and Steve discuss:BIA’s new (and increased) political ad forecast projections driven by heightened fundrai...

36 min
3 JUN

Unpacking the Unexpected Record Political Ad Spending of 2024 with BIA and Steve Passwaiter

Get ready for the most expensive election season in history! With political ad spending projected to hit a staggering $11.1 billion according to BIA estimates, the 2024 races are shaping up to be a financial frenzy. Steve Passwaiter, the president of Silver Oak Political, is joining forces with BIA's Forecasting VP, Nicole Ovadia, to make sense of it all. From the factors fueling the spending spree to the daily shifts in where campaigns are placing their ad dollars, they dive into it all. As ...

30 min
22 APR

Broadcast Optimism that Won’t Stay in Vegas: BIA’s Outtake on the 2024 NAB Show

The 2024 NAB Show in Vegas put a spotlight on the seismic shifts happening in broadcasting media. Capture the optimism and excitement for what’s happening in this episode as BIA’s Christina Hurley, Rick Ducey, and Nicole Ovadia unpack their key takeaways and offer their optimism around the industry’s readiness to embrace new technologies.The BIA team discusses how ATSC3 and AI implementation is moving from buzzwords to real-world applications. They also examine the auto industry and the advan...

29 min
14 MAR

Decoding the $172 Billion Puzzle of Local Ad Spending in 2024

Unlock the secrets of what’s driving local advertising in 2024 as BIA's Nicole Ovadia and Rick Ducey discuss the firm’s March update to the 2024 U.S. Local Ad Forecast. They explain the backdrop behind the adjusted estimate of $172 billion, which is buoyed by political advertising, now pegged at $11.1 billion. Plus, hear how Connected TV (CTV)/Over-The-Top (OTT) platforms are impacting the campaign trail, offering data-driven, high-quality avenues for even the smallest players to get their me...

13 min
29 JAN

Local CTV and FAST Services Sales 2024 Outlook with Premion's John Vilade

In this general election year, CTV has become even more important for political and issue campaign media investments. As local inventory has increased and programmatic trading making it easier and more powerful to activate specific audience segments and optimize those buys, CTV is benefiting from significant tailwinds in 2024. Premion’s head of sales, John Vilade joins BIA’s Leading Local Insights podcast for a discussion about where CTV is headed in 2024. John has a solid sales l...

33 min
15 JAN

Direct Mail’s Value in a Multi-Touch World: A Conversation with Valpak CRO Jay Loeffler

In this podcast episode, BIA's Nicole Ovadia interviews Jay Loeffler, the Chief Revenue Officer of Valpak, to explore the significance and adaptability of direct mail in a world dominated by digital channels. They discuss attribution, political crowd-out, the complementary nature of direct mail to TV and radio advertising, the economic reasonings behind advertiser decisions, and the impact of continuously changing consumer behaviors, which includes how Gen Z is rediscovering the allure of phy...

32 min
14/12/2023

The 2024 Local Advertising Marketplace: Trends to Watch

BIA analysts analyze upcoming trends that will greatly impact the local advertising industry in 2024. They discuss a range of topics including local political advertising, the growing influence of AI, the emergence of retail media networks, the rise of social platforms like TikTok, the influence of consumer behavior on media, and the popularity of short-form videos. In this fast-paced roundtable discussion, the team covers key subjects related to business categories and media trends.

25 min

Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.

Creator

BIA Advisory Services
Years Active

2021 - 2024
Episodes

94
Rating

Clean
Copyright

© 2024 Leading Local Insights
Show Website

Leading Local Insights